Distinctive products & services Archives

Jul 16 2021

Driving distinctiveness: Polestar from Volvo

By David Taylor Distinctive products & services

Post on driving distinctiveness by David Nichols, Group Managing Partner and Head of Invention. I was at the Goodwood festival of Speed at the weekend with my son, ogling all…

Jul 07 2021

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Tech-enabled advertising: Castle Lite’s Cold Tracker

By David Taylor Brand-led business, Distinctive communication, Distinctive products & services

The most satisfying part of my job is seeing brandgym clients achieve their brand and business ambitions in the marketplace. A recent example was seeing the Castle Lite team and…

Jun 10 2021

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Bumble’s CEO shares secrets of successful brand building

By David Taylor Brand-led business, Consumer Insight, Distinctive products & services

On a plane (yes, a plane!) this week I read with interest Whitney Wolfe Herd, founder and CEO of 'female-first' dating app Bumble, talking about her secrets of success in…

Apr 16 2021

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Lego’s constant core revitalisation

By David Taylor Core Range Extension, Distinctive products & services, Driving Distribution, Global branding, Grow Your Core Business

Lego is a lockdown winner, with 2020 sales growing +13%, profits up +20% and market share gains achieved in its 12 largest markets (1). But these short term results are…

Feb 10 2021

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7 brand building steps that doubled Peloton’s business

By David Taylor 'Turbo Charged' Marketing Plans, Brand Portfolios & Architecture, Brand Vision, Positioning & Purpose, Brand-led business, Consumer Insight, Core Range Extension, Covid Crisis, Distinctive communication, Distinctive packaging & design, Distinctive products & services, Driving Distribution, Global branding, Grow Your Core Business, Innovation to Stretch into New Markets, Marketing training

In this post, I explore in detail how the brand building of Peloton drove explosive growth, using seven 'workouts' from our brandgym Academy Mastering Brand Growth Program. I also explore…

Dec 23 2020

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12 Top posts from a crazy 2020

By David Taylor Brand-led business, Distinctive communication, Distinctive products & services

As this bonkers year draws to a close, it's time to look back on the year and pick some monthly highlights from our 52 weekly blog posts. In our 15…

Dec 13 2020

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Brand growth inspiration from … Mr Bean! (updated)

By David Taylor Brand rejuvenation, Distinctive communication, Distinctive products & services, Global branding

Inspiration on brand growth this week comes from an unusual source: Mr Bean. An article in The Times (1) explored some of the reasons for the character’s enduring and ever-growing…

Nov 05 2020

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Distinctiveness beats differentiation for Nix & Kix

By David Taylor Brand Vision, Positioning & Purpose, Distinctive packaging & design, Distinctive products & services, Workshops

The biggest kick I get in my job is seeing a brand strategy come to life in the marketplace with impact to drive distinctiveness. So, I was thrilled to bits…

Distinctive products & services97

Driving distinctiveness: Polestar from Volvo

Tech-enabled advertising: Castle Lite’s Cold Tracker

Bumble’s CEO shares secrets of successful brand building

Lego’s constant core revitalisation

7 brand building steps that doubled Peloton’s business

12 Top posts from a crazy 2020

Brand growth inspiration from … Mr Bean! (updated)

Distinctiveness beats differentiation for Nix & Kix

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