Distinctive products & services Archives

Jul 07 2021

Tech-enabled advertising: Castle Lite’s Cold Tracker

By David Taylor Brand-led business, Distinctive communication, Distinctive products & services

The most satisfying part of my job is seeing brandgym clients achieve their brand and business ambitions in the marketplace. A recent example was seeing the Castle Lite team and…

Jun 10 2021

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Bumble’s CEO shares secrets of successful brand building

By David Taylor Brand-led business, Consumer Insight, Distinctive products & services

On a plane (yes, a plane!) this week I read with interest Whitney Wolfe Herd, founder and CEO of 'female-first' dating app Bumble, talking about her secrets of success in…

Apr 16 2021

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Lego’s constant core revitalisation

By David Taylor Core Range Extension, Distinctive products & services, Driving Distribution, Global branding, Grow Your Core Business

Lego is a lockdown winner, with 2020 sales growing +13%, profits up +20% and market share gains achieved in its 12 largest markets (1). But these short term results are…

Feb 10 2021

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7 brand building steps that doubled Peloton’s business

By David Taylor 'Turbo Charged' Marketing Plans, Brand Portfolios & Architecture, Brand Vision, Positioning & Purpose, Brand-led business, Consumer Insight, Core Range Extension, Covid Crisis, Distinctive communication, Distinctive packaging & design, Distinctive products & services, Driving Distribution, Global branding, Grow Your Core Business, Innovation to Stretch into New Markets, Marketing training

In this post, I explore in detail how the brand building of Peloton drove explosive growth, using seven 'workouts' from our brandgym Academy Mastering Brand Growth Program. I also explore…

Dec 23 2020

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12 Top posts from a crazy 2020

By David Taylor Brand-led business, Distinctive communication, Distinctive products & services

As this bonkers year draws to a close, it's time to look back on the year and pick some monthly highlights from our 52 weekly blog posts. In our 15…

Dec 13 2020

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Brand growth inspiration from … Mr Bean! (updated)

By David Taylor Brand rejuvenation, Distinctive communication, Distinctive products & services, Global branding

Inspiration on brand growth this week comes from an unusual source: Mr Bean. An article in The Times (1) explored some of the reasons for the character’s enduring and ever-growing…

Nov 05 2020

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Distinctiveness beats differentiation for Nix & Kix

By David Taylor Brand Vision, Positioning & Purpose, Distinctive packaging & design, Distinctive products & services, Workshops

The biggest kick I get in my job is seeing a brand strategy come to life in the marketplace with impact to drive distinctiveness. So, I was thrilled to bits…

Oct 28 2020

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Why stupid ideas are important for innovation: Cadbury’s Darkmilk

By David Taylor Distinctive products & services, Innovation to Stretch into New Markets, Naming, Workshops

Post by David Nichols, Group Managing Partner and Head of Innovation. Watching Cadbury’s advert for their new Darkmilk chocolate reminded me of an innovation worksop I ran for the brand…

Distinctive products & services96

Tech-enabled advertising: Castle Lite’s Cold Tracker

Bumble’s CEO shares secrets of successful brand building

Lego’s constant core revitalisation

7 brand building steps that doubled Peloton’s business

12 Top posts from a crazy 2020

Brand growth inspiration from … Mr Bean! (updated)

Distinctiveness beats differentiation for Nix & Kix

Why stupid ideas are important for innovation: Cadbury’s Darkmilk

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