Distinctive products & services Archives

Oct 28 2020

Why stupid ideas are important for innovation: Cadbury’s Darkmilk

By David Taylor Distinctive products & services, Innovation to Stretch into New Markets, Naming, Workshops

Post by David Nichols, Group Managing Partner and Head of Innovation. Watching Cadbury’s advert for their new Darkmilk chocolate reminded me of an innovation worksop I ran for the brand…

Aug 19 2020

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‘Bake the brand’ into EVERYTHING you do like Orlebar Brown

By David Taylor Brand-led business, Distinctive packaging & design, Distinctive products & services

The hallway of the Taylor residence has taken on the look of a post office sorting room during lockdown, with piles of packages arriving or being re-packed up ready for…

Aug 12 2020

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Bó bank is no bank: the risks of new brand launches

By David Taylor Big brands under attack, Distinctive products & services, Innovation to Stretch into New Markets

High street banking group RBS's closure of its new digital bank Bó shows the risks of launching new brands to compete with smaller 'insurgent' brands. In this case, RBS was trying…

Jun 17 2020

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Creating ‘signature services’ in a socially distanced world

By David Taylor Brand-led business, Covid Crisis, Distinctive products & services

Post by Remona Duquesne, Managing Partner based in Singapore. Brand experience plays a significant role in successful brand-led businesses, particularly in service sectors like travel, hospitality and retail. But how…

Apr 15 2020

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Pepsico Future Brands: innovation quality@speed

By David Taylor Consumer Insight, Core Range Extension, Distinctive products & services, Innovation to Stretch into New Markets

There were some interesting inside tips on creating quality innovation@speed in a recent interview with Karen Scott, head of PepsiCo Europe’s Future Brands division (1). Speeding up innovation is a…

Mar 03 2020

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A royal rebranding: tips for Harry and Meghan

By David Taylor Distinctive products & services, Naming, Personal purpose

Post by Simon Gore, Managing Partner and Head of Visual Identity & Naming. The Duke and Duchess of Sussex (Prince Harry and Meghan Markle) are about to start a rebranding…

Feb 27 2020

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Bringing brand experience to life

By David Taylor Brand Vision, Positioning & Purpose, Brand-led business, Distinctive products & services, Internal engagement

Post by Prasad Narasimhan, Managing Partner based in Bangalore, India and Head of Brand Experience. Today’s social world raises the bar for brands The best brands today recognize the need…

Feb 19 2020

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Magnum Pleasure Store: refreshing a powerful brand property

By David Taylor 'Turbo Charged' Marketing Plans, Distinctive products & services

The Magnum Pleasure Store is a rare example of a marketing program that a brand has successfully stuck with for the long term. The pop-up stores have been set up…

Distinctive products & services87

Why stupid ideas are important for innovation: Cadbury’s Darkmilk

‘Bake the brand’ into EVERYTHING you do like Orlebar Brown

Bó bank is no bank: the risks of new brand launches

Creating ‘signature services’ in a socially distanced world

Pepsico Future Brands: innovation quality@speed

A royal rebranding: tips for Harry and Meghan

Bringing brand experience to life

Magnum Pleasure Store: refreshing a powerful brand property

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