Distinctive products & services Archives

Nov 27 2024

Lessons in Fresh Consistency from the Strictly brand

By David Taylor Distinctive communication, Distinctive packaging & design, Distinctive products & services

Last weekend, inspiration on the power of “fresh consistency” came from an unusual source: the TV programme Strictly Come Dancing. I joined Mrs Taylor on the sofa to watch this week’s…

Nov 20 2024

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Rooting a campaign in brand truths: Metropolitan

By David Taylor Distinctive products & services

The biggest source of satisfaction in our line of work is seeing brand strategy work show in the marketplace. And A recent highlight was seeing Metropolitan launch their new campaign,…

Oct 25 2024

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HOKA – FROM MOUNTAIN TRAIL TO MARKET DISRUPTION

By David Taylor Distinctive products & services

I had a mad idea to run the London Marathon this year and for the first time I immersed myself in the world of running, discovering the joys of…

Apr 11 2024

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Building a beautiful brand with no budget: Accidentally Wes Anderson

By David Taylor Brand Vision, Positioning & Purpose, Distinctive communication, Distinctive products & services, Uncategorized

One of my favourite weekend activities of this year was visiting "Accidentally Wes Anderson: The Exhibition" (1) with Mrs Taylor, my daughter and her boyfriend Charlie. Do try and see…

Feb 28 2024

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Driving Distinctiveness in “the Disneyland of Dairy Stores”: Stew Leonard’s

By David Taylor Distinctive brand activation, Distinctive products & services

Post by our new brandgym partner in New York, Charlotte White. Newly arrived in the US, the first place my kids wanted to visit was not the bright lights of…

Jan 24 2024

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Distinctive Brand Assets: 11 ways to fully harness their potential (Part 2)

By David Taylor Distinctive brand activation, Distinctive communication, Distinctive packaging & design, Distinctive products & services

100% of marketing directors agree that Distinctive brand assets are an important driver of growth in our brandgym research. However, very few brand assets are truly distinctive, with a mere…

Jan 18 2024

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Distinctive Brand Assets: 11 ways to fully harness their potential (Part 1)

By David Taylor Distinctive brand activation, Distinctive communication, Distinctive packaging & design, Distinctive products & services

Distinctive brand assets (DBAs) are a hot topic. 100% of marketing directors agree that DBAs are an important driver of growth in our brandgym research, with 87% rating them extremely…

Dec 06 2023

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Is that Heinz? Using your brand to solve a business issue

By David Taylor Brand-led business, Distinctive communication, Distinctive packaging & design, Distinctive products & services

I love coming across examples of brand campaigns that solve real business issues. Not trying to indirectly influence the business. Identifying a tangible barrier to growth and finding a creative…

Oct 04 2023

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DISTINCTIVE BRAND ASSETS: HARNESSING THEIR FULL POTENTIAL (PART 2)

By David Taylor Distinctive brand activation, Distinctive communication, Distinctive packaging & design, Distinctive products & services

This year our 16th annual brandgym research project looks at how to fully harness the potential of distinctive brand assets to drive growth. In this second of two posts, we look at a…

Sep 27 2023

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Distinctive brand assets: harnessing their full potential (part 1)

By David Taylor Distinctive brand activation, Distinctive communication, Distinctive packaging & design, Distinctive products & services

This year our 16th annual brandgym research project looks at how to fully harness the potential of distinctive brand assets to drive growth. In this first of two posts, we look at…

Distinctive products & services88

Lessons in Fresh Consistency from the Strictly brand

Rooting a campaign in brand truths: Metropolitan

HOKA – FROM MOUNTAIN TRAIL TO MARKET DISRUPTION

Building a beautiful brand with no budget: Accidentally Wes Anderson

Driving Distinctiveness in “the Disneyland of Dairy Stores”: Stew Leonard’s

Distinctive Brand Assets: 11 ways to fully harness their potential (Part 2)

Distinctive Brand Assets: 11 ways to fully harness their potential (Part 1)

Is that Heinz? Using your brand to solve a business issue

DISTINCTIVE BRAND ASSETS: HARNESSING THEIR FULL POTENTIAL (PART 2)

Distinctive brand assets: harnessing their full potential (part 1)

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