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  • Quality@Speed
  • Team
    • DAVID TAYLOR – GLOBAL
    • DAVID NICHOLS – GLOBAL
    • ANNE CHARBONNEAU – GLOBAL
    • JON GOLDSTONE – UK/GLOBAL
    • DIEGO KERNER – LATAM
    • PRASAD NARASIMHAN – ASIA
    • BEATRIZ MARTINEZ – MEXICO
    • Associates
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  • Contact
    • david@thebrandgym.com
    • davidn@thebrandgym.com
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brand-led growth brand-led growth
  • Services
  • Quality@Speed
  • Team
    • DAVID TAYLOR – GLOBAL
    • DAVID NICHOLS – GLOBAL
    • ANNE CHARBONNEAU – GLOBAL
    • JON GOLDSTONE – UK/GLOBAL
    • DIEGO KERNER – LATAM
    • PRASAD NARASIMHAN – ASIA
    • BEATRIZ MARTINEZ – MEXICO
    • Associates
  • Clients
  • Books
  • Blog
  • Academy
  • Contact
    • david@thebrandgym.com
    • davidn@thebrandgym.com
    • anne@thebrandgym.com
    • jon@thebrandgym.com
    • diego@thebrandgym.com
    • prasad@thebrandgym.com
    • bety@thebrandgym.com

Distinctive products & services

 Product-led PR boosts Big Soup from Heinz
0
By David Taylor
In Distinctive communication, Distinctive products & services
Posted May 13, 2022

Product-led PR boosts Big Soup from Heinz

Brand teams try many things to get PR coverage including events, stunts and pop-up stores. But best of all in my book is ‘product-led PR’, where talkabilty is ‘baked in’ [...]

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 BRAND MARKETING BENEFITS AIRBNB 
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By David Taylor
In Brand rejuvenation, Brand-led business, Distinctive communication, Distinctive products & services
Posted April 28, 2022

BRAND MARKETING BENEFITS AIRBNB 

Airbnb reported its strongest ever quarterly results in the 4th quarter of 2021. Revenue of $1.5bn was up 38% vs. 2019. At the same time, sales and marketing spend decreased by 25% (excluding [...]

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 Reducing friction to drive distinctiveness
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By David Taylor
In Distinctive products & services
Posted March 11, 2022

Reducing friction to drive distinctiveness

Brands invest a lot of effort and money on communication to try and build distinctiveness. But I suggest the most effective way to drive distinctiveness is to ‘bake’ it into your [...]

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 Jo Malone: the secrets behind the scent
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By David Taylor
In Brand Vision, Positioning & Purpose, Distinctive packaging & design, Distinctive products & services, Global branding
Posted January 23, 2022

Jo Malone: the secrets behind the scent

Post by guest brandgym blog contributor Jessica Taylor, sharing real-life insights from her recent experience working as a stylist in Jo Malone’s flagship store on Regent Street, London. Jo [...]

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 Brand growth inspiration from our first 20 years
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By David Taylor
In Brand-led business, Distinctive products & services, Grow Your Core Business
Posted January 10, 2022

Brand growth inspiration from our first 20 years

This year we created a special set of new year postcards, celebrating the first 20 years of the brandgym: BG20. In the spirit of fresh consistency, we re-visited the postcards we did 10 years [...]

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 2021 in review: our most popular posts (Part 2)
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By David Taylor
In Consumer Insight, Distinctive products & services
Posted December 30, 2021

2021 in review: our most popular posts (Part 2)

This is the second post looking at monthly highlights from our 52 weekly blog posts, based on the number of Linked In views. In this final post we look at the second half of 2021. JULY: MAKING [...]

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 2021 in review: our most popular posts (Part 1)
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By David Taylor
In Distinctive products & services, Grow Your Core Business
Posted December 23, 2021

2021 in review: our most popular posts (Part 1)

As another crazy year draws to a close, it’s time to look back at some monthly highlights from our 52 weekly blog posts. In our 20 years of blogging, with over 1,500 posts under our belt, there’s [...]

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 Vilebrequin celebrates 50 years of distinctiveness
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By David Taylor
In Distinctive communication, Distinctive packaging & design, Distinctive products & services
Posted November 11, 2021

Vilebrequin celebrates 50 years of distinctiveness

This week, I read an article in Wallpaper about swimwear brand Vilebrequin celebrating its 50th anniversary with an exclusive collection of swim trunks (1). In a nice touch, each trunk is [...]

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 5 ways the world’s fastest car can fuel your brand thinking
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By David Taylor
In Brand-led business, Distinctive products & services, Innovation to Stretch into New Markets
Posted August 18, 2021

5 ways the world’s fastest car can fuel your brand thinking

Post by Jon Goldstone, Managing Partner based in London. I must admit I’d never hear of Rimac until I recently read about their new 55/45 joint venture with Porsche: ‘Bugatti Rimac’. I was [...]

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 Driving distinctiveness: Polestar from Volvo
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By David Taylor
In Distinctive products & services
Posted July 16, 2021

Driving distinctiveness: Polestar from Volvo

Post on driving distinctiveness by David Nichols, Group Managing Partner and Head of Invention. I was at the Goodwood festival of Speed at the weekend with my son, ogling all the new cars. And I [...]

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