Re-inventing retail: Brompton Bikes
“Whoever said retail was dead ?! It simply needs to evolve,” rightly pointed out Simon Rosenberg, Brompton Bicycle’s Global Head of Retail, when announcing (1) the opening of the brand’s new [...]
How Apple’s distinctive design dominated the smartwatch market
Impressive results for the Apple Watch caught my eye this week, with the brand winning a 54% global share of smartwatches in Q1 2019, with sales growing at c. 20% (1). It is four times the size [...]
By David Taylor
In Brand Vision, Positioning & Purpose, Brand-led business, Distinctive products & services, Social mission
Posted Bringing to life a vision: ’Housing Britain’ by the Prince’s Foundation’s
Today I found inspiration on bringing to life a brand vision from an unusual source: Housing Britain: A Call to Action from The Prince’s Foundation, whose leader is Prince Charles (1). The report [...]
By David Taylor
Posted A sorry Saga of stretching from the core
Saga’s recent woes show the perils of stretching a brand too far, too fast, and neglecting the core (1). The insurance and travel provider for the over-50s recently announced a £310m write-down [...]
By David Taylor
Posted Can Kapten capture share from Uber?
A email inviting me to sign up to a new car-booking called Kapten grabbed my attention this week. Kaptain is one of several new ‘insurgent’ brands launching in London this year looking to steal [...]
By Simon Gore
In Core Range Extension, Distinctive communication, Distinctive packaging & design, Distinctive products & services, Grow Your Core Business
Posted Heck: a sizzling sausage success story
Post by Simon Gore, Managing Partner and our Head of Brand Identity & Naming. We love growth stories about sausage brands like Heck, the subject of this post, as they literally bring to life [...]
Posted
Secrets of a successful start-up: CureFit
Post by Prasad Narasimhan, Managing Partner based in Bangalore. India throbs to the beat of a million start-ups and CureFit is one of the most exciting, making big waves in the world of fitness, [...]
In Big brands under attack, Brand rejuvenation, Distinctive products & services, Grow Your Core Business
Posted Best Buy show how big brands CAN fight back
Post by David Nichols, Group Managing Partner and Head of Invention I recently read a great article in Inc. magazine about big US retailer Best Buy and its comeback from the brink in 2012 (1). [...]
Coravin put ‘B2B2C branding’ on the menu
During dinner at the restaurant Harnett & Holder I saw a brilliant example of what I call ‘B2B2C’ branding: building a brand with business customers to in turn promote the brand to consumers. [...]
In Big brands under attack, Brand Vision, Positioning & Purpose, Brand-led business, Consumer Insight, Distinctive packaging & design, Distinctive products & services, Internal engagement
Posted Inside an insurgent: the Gran Luchito story
Post by Jon Goldstone, Managing Partner (Global) based in London According to 88% of marketing directors in our research (posted here) smaller, ’insurgent’ brands pose a serious threat to big [...]