• Quality@Speed
  • Team
    • DAVID TAYLOR – GLOBAL
    • DAVID NICHOLS – GLOBAL
    • ANNE CHARBONNEAU – GLOBAL
    • JON GOLDSTONE – UK/GLOBAL
    • DIEGO KERNER – LATAM
    • PRASAD NARASIMHAN – ASIA
    • BEATRIZ MARTINEZ – MEXICO
    • Associates
  • Clients
  • Books
  • Blog
  • Contact
    • david@thebrandgym.com
    • davidn@thebrandgym.com
    • anne@thebrandgym.com
    • jon@thebrandgym.com
    • diego@thebrandgym.com
    • prasad@thebrandgym.com
    • bety@thebrandgym.com
brand-led growth brand-led growth
  • Quality@Speed
  • Team
    • DAVID TAYLOR – GLOBAL
    • DAVID NICHOLS – GLOBAL
    • ANNE CHARBONNEAU – GLOBAL
    • JON GOLDSTONE – UK/GLOBAL
    • DIEGO KERNER – LATAM
    • PRASAD NARASIMHAN – ASIA
    • BEATRIZ MARTINEZ – MEXICO
    • Associates
  • Clients
  • Books
  • Blog
  • Contact
    • david@thebrandgym.com
    • davidn@thebrandgym.com
    • anne@thebrandgym.com
    • jon@thebrandgym.com
    • diego@thebrandgym.com
    • prasad@thebrandgym.com
    • bety@thebrandgym.com

Distinctive products & services

 BRAND MARKETING CONTINUES to WORK for AIRBNB 
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By David Taylor
In Brand rejuvenation, Brand-led business, Distinctive communication, Distinctive products & services
Posted November 23, 2022

BRAND MARKETING CONTINUES to WORK for AIRBNB 

I was interested to see Airbnb’s latest quarterly earnings report this month. In particular, I was curious to see an update on their strategy of re-focusing on brand marketing and reducing [...]

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 Driving Distinctiveness to take on big brands: Orchard Pig
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By David Taylor
In Distinctive communication, Distinctive packaging & design, Distinctive products & services, Driving Distribution
Posted September 7, 2022

Driving Distinctiveness to take on big brands: Orchard Pig

Participants on the Mastering Brand Growth program often ask about how to grow small brands with limited marketing budgets. For such ‘challenger brands’, the key is to drive [...]

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 The Pig’s recipe for success: sausage and sizzle
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By David Taylor
In Distinctive products & services
Posted July 27, 2022

The Pig’s recipe for success: sausage and sizzle

A recent stay at The Pig at Harlyn Bay in Cornwall reminded me about the great brand building job done by this boutique hotel collection. The first Pig was opened in 2011 in Brockenhurst in the [...]

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 BORIS Lie-PA: Brewdog’s brilliant topical tactical launch:
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By David Taylor
In Brand rejuvenation, Distinctive products & services
Posted July 8, 2022

BORIS Lie-PA: Brewdog’s brilliant topical tactical launch:

As part of a beer brand creation project I’m working on, I was looking today at the Brewdog brand. When I landed on their website I came across one of the best examples I’ve ever seen [...]

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 Product-led PR boosts Big Soup from Heinz
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By David Taylor
In Distinctive communication, Distinctive products & services
Posted May 13, 2022

Product-led PR boosts Big Soup from Heinz

Brand teams try many things to get PR coverage including events, stunts and pop-up stores. But best of all in my book is ‘product-led PR’, where talkabilty is ‘baked in’ [...]

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 BRAND MARKETING BENEFITS AIRBNB 
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By David Taylor
In Brand rejuvenation, Brand-led business, Distinctive communication, Distinctive products & services
Posted April 28, 2022

BRAND MARKETING BENEFITS AIRBNB 

Airbnb reported its strongest ever quarterly results in the 4th quarter of 2021. Revenue of $1.5bn was up 38% vs. 2019. At the same time, sales and marketing spend decreased by 25% (excluding [...]

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 Reducing friction to drive distinctiveness
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By David Taylor
In Distinctive products & services
Posted March 11, 2022

Reducing friction to drive distinctiveness

Brands invest a lot of effort and money on communication to try and build distinctiveness. But I suggest the most effective way to drive distinctiveness is to ‘bake’ it into your [...]

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 Jo Malone: the secrets behind the scent
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By David Taylor
In Brand Vision, Positioning & Purpose, Distinctive packaging & design, Distinctive products & services, Global branding
Posted January 23, 2022

Jo Malone: the secrets behind the scent

Post by guest brandgym blog contributor Jessica Taylor, sharing real-life insights from her recent experience working as a stylist in Jo Malone’s flagship store on Regent Street, London. Jo [...]

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 Brand growth inspiration from our first 20 years
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By David Taylor
In Brand-led business, Distinctive products & services, Grow Your Core Business
Posted January 10, 2022

Brand growth inspiration from our first 20 years

This year we created a special set of new year postcards, celebrating the first 20 years of the brandgym: BG20. In the spirit of fresh consistency, we re-visited the postcards we did 10 years [...]

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 2021 in review: our most popular posts (Part 2)
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By David Taylor
In Consumer Insight, Distinctive products & services
Posted December 30, 2021

2021 in review: our most popular posts (Part 2)

This is the second post looking at monthly highlights from our 52 weekly blog posts, based on the number of Linked In views. In this final post we look at the second half of 2021. JULY: MAKING [...]

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