Distinctive products & services Archives

May 13 2025

How to build a brand with low or no budget: Tenzing

By David Taylor Brand-led business, Distinctive packaging & design, Distinctive products & services

How do you build a brand in a highly competitive market with a limited budget or even no budget? Tenzing and its founder Huib Van Bockel are a brilliant example…

Apr 02 2025

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Beautifully blending function & emotion: Rimowa brand campaign

By David Taylor Distinctive communication, Distinctive products & services

Marketers are often told they need to choose between communicating the brand or selling the product. The latest Rimowa brand campaign shows how to break this trade-off and do both.…

Feb 19 2025

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Service innovation to grow the core: Kleenex Pollen Pall

By David Taylor Distinctive products & services, Grow Your Core Business

Service innovation to grow the core was the fascinating topic of a Linked In post I recently read (1). The author, Guillaume Gaussens, starts with a great summary of core…

Feb 12 2025

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Learning from creating personal passion brands

By David Taylor Brand Vision, Positioning & Purpose, Distinctive products & services, Food for thought, Naming, Personal purpose

If you work in marketing, creating a personal passion brand can be a great wonderful of fulfilment and learning. It’s a great opportunity to try out your own principles &…

Jan 09 2025

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The Pig’s recipe for success: sausage and sizzle

By David Taylor Distinctive products & services

A New Year's Eve stay at The Pig on the Beach in Dorset reminded me about the great brand building job done by this boutique hotel collection. The first Pig…

Nov 27 2024

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Lessons in Fresh Consistency from the Strictly brand

By David Taylor Distinctive communication, Distinctive packaging & design, Distinctive products & services

Last weekend, inspiration on the power of “fresh consistency” came from an unusual source: the TV programme Strictly Come Dancing. I joined Mrs Taylor on the sofa to watch this week’s…

Nov 20 2024

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Rooting a campaign in brand truths: Metropolitan

By David Taylor Distinctive products & services

The biggest source of satisfaction in our line of work is seeing brand strategy work show in the marketplace. And A recent highlight was seeing Metropolitan launch their new campaign,…

Oct 25 2024

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HOKA – FROM MOUNTAIN TRAIL TO MARKET DISRUPTION

By David Taylor Distinctive products & services

I had a mad idea to run the London Marathon this year and for the first time I immersed myself in the world of running, discovering the joys of…

Apr 11 2024

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Building a beautiful brand with no budget: Accidentally Wes Anderson

By David Taylor Brand Vision, Positioning & Purpose, Distinctive communication, Distinctive products & services, Uncategorized

One of my favourite weekend activities of this year was visiting "Accidentally Wes Anderson: The Exhibition" (1) with Mrs Taylor, my daughter and her boyfriend Charlie. Do try and see…

Feb 28 2024

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Driving Distinctiveness in “the Disneyland of Dairy Stores”: Stew Leonard’s

By David Taylor Distinctive brand activation, Distinctive products & services

Post by our new brandgym partner in New York, Charlotte White. Newly arrived in the US, the first place my kids wanted to visit was not the bright lights of…

Distinctive products & services93

How to build a brand with low or no budget: Tenzing

Beautifully blending function & emotion: Rimowa brand campaign

Service innovation to grow the core: Kleenex Pollen Pall

Learning from creating personal passion brands

The Pig’s recipe for success: sausage and sizzle

Lessons in Fresh Consistency from the Strictly brand

Rooting a campaign in brand truths: Metropolitan

HOKA – FROM MOUNTAIN TRAIL TO MARKET DISRUPTION

Building a beautiful brand with no budget: Accidentally Wes Anderson

Driving Distinctiveness in “the Disneyland of Dairy Stores”: Stew Leonard’s

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