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brand-led growth brand-led growth
  • Services
  • Quality@Speed
  • Team
    • DAVID TAYLOR – GLOBAL
    • DAVID NICHOLS – GLOBAL
    • ANNE CHARBONNEAU – GLOBAL
    • JON GOLDSTONE – UK/GLOBAL
    • DIEGO KERNER – LATAM
    • PRASAD NARASIMHAN – ASIA
    • REMONA DUQUESNE – ASIA
    • BEATRIZ MARTINEZ – MEXICO
  • Clients
  • Books
  • Blog
  • Training-new
  • Contact
    • david@thebrandgym.com
    • davidn@thebrandgym.com
    • anne@thebrandgym.com
    • jon@thebrandgym.com
    • diego@thebrandgym.com
    • prasad@thebrandgym.com
    • remona@thebrandgym.com
    • bety@thebrandgym.com

Uncategorized

 A brand-led business is born: Greenwood
0
By David Nichols
In Brand-led business, Distinctive products & services, Social mission, Uncategorized
Posted December 3, 2020

A brand-led business is born: Greenwood

Post by David Nichols, Group Managing Partner and Head of brandgym|Create. We’re always looking out for examples of what we call brand-led business: where the brand drives the whole [...]

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 Skippable YouTube advertising: does it really work?
0
By David Taylor
In Uncategorized
Posted April 5, 2018

Skippable YouTube advertising: does it really work?

Brands invested over $3billion on YouTube advertising in the US alone in 2017, double the 2014 spend (1), with a lot of this spent on ‘pre-roll’ ads. These appear before you watch a YouTube [...]

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0
By David Taylor
In Uncategorized
Posted February 23, 2018

Is digital marketing killing brands?

“Digital marketing has unleashed an obsession with efficiency, trading long-term brand-building for short-term ROI. We’ve put the golden goose in a battery farm of scientific [...]

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0
By David Taylor
In Consumer Insight, Distinctive communication, Uncategorized
Posted January 27, 2018

The “3 Fs”: How fame, fluency and feeling drive brand growth

Fame, fluency and feeling are the three key drivers of brand growth, according to extensive research shared with us by one of our insight agency partners, System 1, at our global brandgym Partner [...]

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0
By David Taylor
In Uncategorized
Posted January 12, 2018

Hype busters: cutting through the hype about branding today

Each year we do a set of New Year cards as a source of inspiration for our clients and contacts. This year the theme is ‘Hype Busters: Busting the Hype about Branding Today’. Below I [...]

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 How can big brands can fight back?
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By David Taylor
In Grow Your Core Business, Uncategorized
Posted November 24, 2017

How can big brands can fight back?

Big consumer brands face many challenges today, including retailer pressure, rising commodity prices and new, smaller ‘insurgent brands’.  Despite these challenges, big brands are not [...]

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0
By David Taylor
In Grow Your Core Business, Uncategorized
Posted November 13, 2017

Are big brands really dying?

The media is full of stories about big brands declining and even facing extinction. The dominant narrative is as follows: Big brands are losing out to smaller ‘insurgent brands’ These [...]

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 Start with WHAT, not WHY
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By David Taylor
In Brand Vision, Positioning & Purpose, Uncategorized
Posted November 6, 2017

Start with WHAT, not WHY

It seems I’m one of the only people to dare question the logic in Simon Sinek’s ‘Start with why’ approach to brands and business. So it was refreshing to read someone else [...]

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 Growing the core: Pukka Pies
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By David Taylor
In Grow Your Core Business, Uncategorized
Posted November 3, 2017

Growing the core: Pukka Pies

It’s great to see the brand strategy coaching work we did for Pukka Pies* last year coming to life, with recent news of a total brand re-launch program. As I explore below, this is a [...]

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 Bake your brand into every bit of your business, like BA
0
By David Taylor
In Uncategorized
Posted October 25, 2017

Bake your brand into every bit of your business, like BA

I saw a lovely example of ‘baking’ the brand into every bit of your business today on a British Airways flight. It was that safety video that every airline has to show. You know, the [...]

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