• Quality@Speed
  • Team
    • DAVID TAYLOR – GLOBAL
    • DAVID NICHOLS – GLOBAL
    • ANNE CHARBONNEAU – GLOBAL
    • JON GOLDSTONE – UK/GLOBAL
    • DIEGO KERNER – LATAM
    • PRASAD NARASIMHAN – ASIA
    • BEATRIZ MARTINEZ – MEXICO
    • Associates
  • Clients
  • Books
  • Blog
  • Contact
    • david@thebrandgym.com
    • davidn@thebrandgym.com
    • anne@thebrandgym.com
    • jon@thebrandgym.com
    • diego@thebrandgym.com
    • prasad@thebrandgym.com
    • bety@thebrandgym.com
brand-led growth brand-led growth
  • Quality@Speed
  • Team
    • DAVID TAYLOR – GLOBAL
    • DAVID NICHOLS – GLOBAL
    • ANNE CHARBONNEAU – GLOBAL
    • JON GOLDSTONE – UK/GLOBAL
    • DIEGO KERNER – LATAM
    • PRASAD NARASIMHAN – ASIA
    • BEATRIZ MARTINEZ – MEXICO
    • Associates
  • Clients
  • Books
  • Blog
  • Contact
    • david@thebrandgym.com
    • davidn@thebrandgym.com
    • anne@thebrandgym.com
    • jon@thebrandgym.com
    • diego@thebrandgym.com
    • prasad@thebrandgym.com
    • bety@thebrandgym.com

Uncategorized

 New brand development: Hana shows how to be insight-led
0
By David Taylor
In Uncategorized
Posted February 18, 2022

New brand development: Hana shows how to be insight-led

New brand development can get bogged down in the details of the new product or service, leading to a functionally based marketing mix. A recent brandgyym project for HRA Pharma on Hana, a new [...]

READ MORE
 Distinctive brand assets: marketers are missing a trick
0
By David Taylor
In Uncategorized
Posted April 1, 2021

Distinctive brand assets: marketers are missing a trick

“Which distinctive brand assets should we focus on?” This smart question was asked in a recent brand strategy workshop. Research by IPOS on 2,000+ pieces of video creative can help provide some [...]

READ MORE
 A brand-led business is born: Greenwood
0
By David Taylor
In Brand-led business, Distinctive products & services, Social mission, Uncategorized
Posted December 3, 2020

A brand-led business is born: Greenwood

Post by David Nichols, Group Managing Partner and Head of brandgym|Create. We’re always looking out for examples of what we call brand-led business: where the brand drives the whole [...]

READ MORE
 Skippable YouTube advertising: does it really work?
0
By David Taylor
In Uncategorized
Posted April 5, 2018

Skippable YouTube advertising: does it really work?

Brands invested over $3billion on YouTube advertising in the US alone in 2017, double the 2014 spend (1), with a lot of this spent on ‘pre-roll’ ads. These appear before you watch a YouTube [...]

READ MORE
0
By David Taylor
In Uncategorized
Posted February 23, 2018

Is digital marketing killing brands?

“Digital marketing has unleashed an obsession with efficiency, trading long-term brand-building for short-term ROI. We’ve put the golden goose in a battery farm of scientific [...]

READ MORE
0
By David Taylor
In Consumer Insight, Distinctive communication, Uncategorized
Posted January 27, 2018

The “3 Fs”: How fame, fluency and feeling drive brand growth

Fame, fluency and feeling are the three key drivers of brand growth, according to extensive research shared with us by one of our insight agency partners, System 1, at our global brandgym Partner [...]

READ MORE
0
By David Taylor
In Uncategorized
Posted January 12, 2018

Hype busters: cutting through the hype about branding today

Each year we do a set of New Year cards as a source of inspiration for our clients and contacts. This year the theme is ‘Hype Busters: Busting the Hype about Branding Today’. Below I [...]

READ MORE
 How can big brands can fight back?
0
By David Taylor
In Grow Your Core Business, Uncategorized
Posted November 24, 2017

How can big brands can fight back?

Big consumer brands face many challenges today, including retailer pressure, rising commodity prices and new, smaller ‘insurgent brands’.  Despite these challenges, big brands are not [...]

READ MORE
0
By David Taylor
In Grow Your Core Business, Uncategorized
Posted November 13, 2017

Are big brands really dying?

The media is full of stories about big brands declining and even facing extinction. The dominant narrative is as follows: Big brands are losing out to smaller ‘insurgent brands’ These [...]

READ MORE
 Start with WHAT, not WHY
0
By David Taylor
In Brand Vision, Positioning & Purpose, Uncategorized
Posted November 6, 2017

Start with WHAT, not WHY

It seems I’m one of the only people to dare question the logic in Simon Sinek’s ‘Start with why’ approach to brands and business. So it was refreshing to read someone else [...]

READ MORE
1 2 3 4 5 6 7 8 9 ...
page 1 of 123

SIGN UP TO OUR WEEKLY BLOG EMAILS

Get inspiring insights straight to your inbox.

In line with the General Data Protection Regulation, we have updated our Privacy Policy which now provides complete transparency about the ways in which we process your personal data. Our new fully GDPR compliant Privacy Policy is accessible here.