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One of my favourite weekend activities of this year was visiting “Accidentally Wes Anderson: The Exhibition” (1) with Mrs Taylor, my daughter and her boyfriend Charlie. Do try and see [...]

A press ad from Veuve Clicquot brightened up my Saturday morning this week (below). The execution is part of the brand’s Hello Sunshine campaign, which launched back in 2022. As a footnote in the [...]

We posted recently about how a mere 15% of brands have truly distinctive brand assets (logos, colours, symbols, slogans etc.). New research shows that business to business (B2B) brands have a [...]

Post by David Nichols, Group Managing Partner and Global Head of Invention I saw today that Nivea Northern Europe’s marketing Director, Andrew Rawle, has been selected as one of the ‘Top [...]

New brand development can get bogged down in the details of the new product or service, leading to a functionally based marketing mix. A recent brandgyym project for HRA Pharma on Hana, a new [...]

“Which distinctive brand assets should we focus on?” This smart question was asked in a recent brand strategy workshop. Research by IPOS on 2,000+ pieces of video creative can help provide some [...]

Post by David Nichols, Group Managing Partner and Head of brandgym|Create. We’re always looking out for examples of what we call brand-led business: where the brand drives the whole [...]

Brands invested over $3billion on YouTube advertising in the US alone in 2017, double the 2014 spend (1), with a lot of this spent on ‘pre-roll’ ads. These appear before you watch a YouTube [...]

“Digital marketing has unleashed an obsession with efficiency, trading long-term brand-building for short-term ROI. We’ve put the golden goose in a battery farm of scientific [...]

Fame, fluency and feeling are the three key drivers of brand growth, according to extensive research shared with us by one of our insight agency partners, System 1, at our global brandgym Partner [...]