A global team of senior coaches dedicated to creating
SENIOR ONLY COACHES
The brandgym is a global network of senior brand coaches, with each partner bringing their own expertise and regional knowledge, although we all work globally. We share a common ethos called ‘brand-led growth’: a practical, bottom line-focused approach that drives growth through the business as a whole. We work across the world for leading companies including Unilever, Philips, Mondelez, LVMH and Coca Cola.
In contrast to a classic big consultancy group, our senior brand coaches work with you for the whole project, not just the pitch. Our personal commitment to helping clients achieve their brand and business ambitions is what they say sets us apart. And a senior-only team means we can deliver quality outputs, fast: we call this ‘quality@speed’.
We choose not to have lots of insight or creative agency people in-house. Why? We prefer to search the world for best-in-class agency partners, hand-picking the right ones for your custom-designed project. We call this our ‘Dreamworks’ network and it covers areas including digital analytics, semiotic decoding and mobile-based research.
BRAND STRATEGY EXPERTISE
We don’t have a long shopping list of services. We focus on being experts in three core areas: brand vision & positioning, creating organic growth of the core business and strategically stretching brands into new markets. Our collaborative, workshop-based approach is proven on 300+ projects to create clarity, energy and inspiration. Find out more about the 3 areas of brand strategy we focus on.
With no local offices or people to manage, we can invest more time in R&D on brand-led growth. This work is led by our founder David Taylor, named as one of the world’s 50 leading marketing thinkers (CIM). Our projects draw on the case studies, practical tools and processes in our eight world-leading books and top 60 global branding blog.