SHARPENING BRAND VISION AND POSITIONNING
A DISTINCTIVE BRAND IDEA FOR FRENCH DAIRY BRAND
Rians was struggling to defend its position as an authentic, family-owned dairy brand faced with a growing number of small ‘insurgent’ dairy brands. Internal ‘culture mining’ with senior management helped uncover deep brand truths that were taken into a series of team workshops.
A distinctive, motivating vision inspired a revamped visual identity with brand properties to reclaim authentic provenance, along with a new communication campaign.
“Anne coached and challenged our executive committee, with an inspiring ability to turn complex issues into a clear vision and innovation roadmap.”
Pierre Filaudeau -Rians Marketing Director France and International