A global team of senior coaches dedicated to helping you
Create brand growth
SENIOR ONLY COACHES
The brandgym is a global team of senior brand growth coaches. Each partner brings their own specific expertise and regional knowledge. We share a common ethos called ‘brand-led growth’: a practical, bottom line-focused approach to brand strategy that drives growth through the business as a whole. We work across the world for leading companies including Unilever, Philips, Mondelez, LVMH and Coca Cola.
In contrast to a classic big consultancy group, our senior coaches work with you for the whole brand growth project, not just the pitch. Our personal commitment to helping clients achieve their brand and business ambitions is what they say sets us apart. And a senior-only team means we can deliver quality outputs, fast: we call this ‘quality@speed’.
We choose not to have lots of insight or creative agency people in-house. Why? We search the world for best-in-class agency partners, hand-picking the right ones for your custom-designed brand strategy project. We call this our ‘Dreamworks’ network. It covers areas including digital analytics, semiotic decoding and mobile-based research.
BRAND GROWTH EXPERTISE
We don’t have a long shopping list of services. We focus on expertise in three core areas of brand growth strategy: brand purpose & positioning, growing the core and strategically stretching brands into new markets. Our collaborative, workshop-based approach is proven on 300+ projects to create clarity, energy and inspiration. We have particular expertise in designing and facilitating virtual workshops. Find out more about the 3 areas of brand strategy we focus on.
With no offices or junior people to manage, we can invest more time in R&D on brand growth. This work is led by our founder David Taylor, named one of the world’s 50 leading marketing thinkers (CIM). Our projects draw on the case studies, practical tools and processes in our eight world-leading books and top 60 global branding blog. We also offer work-class training programs via our brandgym Academy online platform.
NETWORK OF TALENTED ASSOCIATES
When projects need specific local support, we have a network of Brandgym Associates to draw on around the world. These are talented, trusted marketers we’ve worked with and trained on our brandgym process, tools and principles.