COACHING THE GLOBAL MARKETING DIRECTOR OF DR BECKMANN
The global marketing director of a household and laundry cleaning brand wanted to supercharge the thinking when sharpening and refreshing the global positioning. A team of marketers took part in the brandgym Academy Mastering Brand Growth program, creating brand positioning ideas in real time by applying the principles and tools. The ideas were fed into a series of intense, ½ day ‘personal brand coaching sessions.
The marketing team, agency and brand owners are now aligned behind an inspiring global brand positioning they will implement in 2022. And the team have almost doubled their brand growth capability in just 8 weeks.
“The brandgym program and coaching super-charged our brand thinking, at the same time as boosting the team’s capability, creating a common set of shared principles, tools and langauge.”
Marco Buschmeier, Director Global Marketing, delta pronatura