Brand strategy training is the top priority for marketing capability, according to Gartner’s CMO Spend Survey (1), which is great to see. It is also encouraging that CMOs are focused on growing [...]
This week marks the one year anniversary of launching the brandgym Mastering Brand Growth program. This new online training program is part of brandgym Academy, our global brandgym centre for [...]
Post by guest brandgym blog contributor Jessica Taylor, sharing real-life insights from her recent experience working as a stylist in Jo Malone’s flagship store on Regent Street, London. Jo [...]
Famous fund manager Terry Smith recently joined Byron Sharp and Mark Ritson in slagging off brand purpose. Terry’s target was Unilever. He ridiculed what he called an obsession with “publicly [...]
This year we created a special set of new year postcards, celebrating the first 20 years of the brandgym: BG20. In the spirit of fresh consistency, we re-visited the postcards we did 10 years [...]
It’s become a brandgym blog tradition to start the year with a classic blog post about New Year resolutions and new habits by Diego Kerner, our Managing Partner based in Buenos Aries. In addition [...]
This is the second post looking at monthly highlights from our 52 weekly blog posts, based on the number of Linked In views. In this final post we look at the second half of 2021. JULY: MAKING [...]
As another crazy year draws to a close, it’s time to look back at some monthly highlights from our 52 weekly blog posts. In our 20 years of blogging, with over 1,500 posts under our belt, there’s [...]
It was interesting to watch Coca-Cola CEO James Quincy talk about portfolio focus in a CNN interview (1), one year after we posted here on his plans to cut a large number of “zombie brands”. His [...]
Yes, you read right. Tropicana have stretched their brand from juices into, well, toothpaste. Crazy as it may seem, this is a real product launch and not an April Fool’s joke! In this post I try [...]
I’m pleased to see that positive predictions about Pets at Home in this post two years ago proved to be accurate. Pre-tax profits rose +81% to £71 million in the 28 weeks to October, 2021 [...]
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