Post by David Nichols, Group Managing Partner and Head of Innovation. Watching Cadbury’s advert for their new Darkmilk chocolate reminded me of an innovation worksop I ran for the brand 15 year [...]

Share of search on Google could be a cost effective and timely way of measuring brand health, according to a presentation by Les Binet, Adam&eveDDB’s Head of Effectiveness, at Effworks [...]

Burger King are famous for pushing creative boundaries, winning 94 Cannes Lions in the past four years, including four Grand Prix awards. But key to Burger King’s success has been focusing this [...]

Just Eat, the take-away food delivery group, has grown strongly during our crazy Covid times: 2020 first half revenues of $1.2 billion were up +44% vs. year ago (1). The UK Marketing Director, [...]

Post by Anne Charbonneau, Managing Partner based in Amsterdam. “Virtual meetings are effective, but how can we freshen things up?” asked a client on a recent growth strategy project. [...]

During a recent brandgym partner call we agreed on the need to cut through the doom and gloom dominating the news headlines, with the media having decided their main job is to scare the sh**t out [...]

“Will Covid-19 change everything or nothing for brands?” we asked back in May in this post. Four months on and real-life has, of course, ended up somewhere between these two extremes. There have [...]

There’s lots to learn from the growth of fitness brand Gymshark, covering everything from product design to consumer insight and media channel innovation. The company has come a long way [...]

Ben & Jerry’s doesn’t just whip up tasty ice cream, it also whips up media storms by campaigning on social issues. The latest controversial Twitter campaign challenged the UK’s home secretary [...]

One of my favourite activities during lockdown was using Gallup’s StrengthsFinder method with all five members of the Taylor family, including Mrs Taylor and my three daughters (aged 18, 18 [...]