The blog

Getting your bike repaired is not the most fun activity. However, recently repairing my own bike did provide inspiration on defining and delivering a distinctive brand personality. The [...]

Recent years has seen many brands simplify and “flatten” their logos. A common rationale is to make the logos easier to use in mobile-first digital marketing. To me, this seemed a crazy route to [...]

An email from Sunspel, one of my favourite fashion brands, grabbed my attention today. Sunspel is a great example of rejuvenation, telling stories about its heritage whilst being up to date, not [...]

Which marketing capability is the most important to work on in 2023 as you think about your marketing training priorities? Marketing Directors were asked this question in a survey by Gartner (1). [...]

This week saw news that Coca-Cola was killing off the Lilt brand of soft drink. The Lilt product is being re-launched as Fanta Pineapple & Grapefruit. This could be seen as a bold move, given [...]

I first posted on Innocent’s Big Knit campaign 16 years ago, back in 2007. People are invited to knit small hats which then go on top of Innocent smoothie bottles. 25p from each bottle sold [...]

Back in 2010, the Volvo brand was seen as solid: famous for safety but rather boring. “Buying a Volvo is like going to the dentist: something you have to do one day, so you might as well get it [...]

Recent massive media coverage prompted by Shakira’s latest hit song, BZRP Music Session #53, presented some interesting learning about ‘influencer advocacy‘. This involves a [...]

Times are tough as we enter 2023, with The Bank of England warning of the longest recession since the 1930s. It seems a good time to re-visit and refresh the recommendations of our very first [...]

By this time in January, many people have given up on their New Year’s resolutions. January 12th was highlighted as “quitters day” by the Strava, the social network for [...]