The blog

Recent massive media coverage prompted by Shakira’s latest hit song, BZRP Music Session #53, presented some interesting learning about ‘influencer advocacy‘. This involves a [...]

Times are tough as we enter 2023, with The Bank of England warning of the longest recession since the 1930s. It seems a good time to re-visit and refresh the recommendations of our very first [...]

By this time in January, many people have given up on their New Year’s resolutions. January 12th was highlighted as “quitters day” by the Strava, the social network for [...]

Post by brandgym partner Bety Martinez, based in Mexico City. Brand partnerships can often feel forced; a marriage of convenience rather than a strategic alliance creating synergy for both [...]

Our first post of 2023 revisits and refreshes the first ever brandgym article. The 7 Deadly Sins of Brand Bureaucracy was published 20 years ago this week in Market Leader magazine. I [...]

As 2022 draws to a close, we’re looking back at highlights from the 52 blog posts we published in the last 12 months. In this second of two posts we look at the top posts from July to [...]

As 2022 draws to a close, it’s time to look back at some highlights from the 52 blog posts we’ve published in the last 12 months. We’ve picked the most popular post from each [...]

How does a company with a core business of selling physical books survive and thrive in a digital world? This is the challenge Pearson has tackled over the last decade or more. Recent results [...]

Brand stretching, done well, can play a key role in revitalising a brand. One example of this in action is ITV’s new streaming service, ITVX. It launches fully today, replacing ITV Hub. I was [...]

What are the key consumer trends heading into 2023? Nextatlas sought to answer just this question in a fascinating webinar I attended today (1). Their consumer trend forecasts are based on [...]