The blog

Back in 2016 I posted on an attempted re-launch of the bodyspray brand Lynx (Axe in most markets), with a campaign idea called Find Your Magic. At the time, I suggested it was a mistake to ditch [...]

A recent stay at The Pig at Harlyn Bay in Cornwall reminded me about the great brand building job done by this boutique hotel collection. The first Pig was opened in 2011 in Brockenhurst in the [...]

The power of sonic branding came to life for me last night during an ad break in Love Island (with three daughters in their early 20’s, essential viewing to understand most of the [...]

Post by Jon Goldstone, Managing Partner I had the pleasure of leading the launch of Walkers Sensations an unbelievable 20 years ago, and am very proud to see it continuing to thrive. Right from [...]

As part of a beer brand creation project I’m working on, I was looking today at the Brewdog brand. When I landed on their website I came across one of the best examples I’ve ever seen [...]

If you’re a marketer, you probably think you’re good at writing creative briefs: 80% of clients said they were in research (1). However, only 10% of agencies believe their clients are [...]

The Tropicana team are at it again with what looks like a bonkers bit of brand stretching. They recently launched Tropicana Crunch, a cereal made to be consumed with orange juice. The launch was [...]

Are marketers too focused on what is changing in the world? Yes, according to a fascinating post by BBH-Labs entitled ‘Charts that Don’t Change: In Praise of Dull Data.’ [...]

Two years ago I posted on “taking brand strategy virtual”, in response to the first global lockdown. Like many companies, at the brandgym we had to re-invent the way we worked to stay [...]

In an earlier post here I suggested that getting out of your office is a great way to get insight. I looked at examples of leaders from Tesco, Timpsons and Deliveroo who spent time out on the [...]