The blog

The Mr and Mrs Smith boutique holiday club is one of my favourite personal brands. So, I was interested to read that the brand has recently been acquired by Hyatt for £53million. This news [...]

Blog post by Prasad Narasimhan, Managing Partner for Asia based in Bangalore with a passion for service brand projects Across markets, the lines between product & service are blurring. No [...]

Post by David Nichols, Group Managing Partner and brandgym’s Global Head of Invention. Brands are increasingly seeking to partner with entertainment programs to reach younger consumers, [...]

Fantasy is a popular creative device used by advertisers to build brands across categories. From high-tech brands like Apple Watch and Samsung to everyday consumer goods brands across foods, [...]

Jaguar Landrover’s brand portfolio strategy hit the headlines last week. The upmarket care maker announced plans to drop the Land Rover brand, as part of its “Reimagine” [...]

The recent Bud Lite brand campaign with transgender social influencer Dylan Mulvaney has created a brutal backlash. Sales of the beer dropped 17% after the campaign and $6 billion was wiped off [...]

Guest post in collaboration with Jessica Taylor, Influencer Marketing Assistant UK & Ireland team at Coty, one of the world’s largest beauty companies with an iconic brand [...]

I’ve just come out from watching one of my favourite movies of recent times: Air – Courting a Legend, starring Matt Damon, Ben Affleck and Viola Davies. It tells the story of how Nike [...]

The Franco Manca brand of pizza restaurants was in the news this week, with Japanese restaurant group Toridoll agreeing to buy brand owner Fulham Shore for £93million, a 35% premium on Tuesday’s [...]

I’ve often thought of brand strategy as being a process of blending different insights and ideas. And so I was excited to read a new book on this topic called Assemblage (1), kindly sent to [...]