My last post looked at Byron Sharp How Brands Grow claim to have the definitive laws of brand growth and his talk at the IPA, focusing on the things I think he’s got right. Here, in this [...]
In his recent IPA talk Byron Sharp accused branding experts like Kotler and Aaker and most of us marketers as being primitive, ignorant users of “medieval” practices that are a waste [...]
Get inspiring insights straight to your inbox.
In line with the General Data Protection Regulation, we have updated our Privacy Policy which now provides complete transparency about the ways in which we process your personal data. Our new fully GDPR compliant Privacy Policy is accessible here.
