How brands grow: practical tips on application
How Brands Grow first came on my radar back in 2011. I saw one of the first UK talks by author Byron Sharp, at the IPA. The bespectacled Aussie professor almost created a riot with his [...]
Byron Sharp How Brands Grow: what’s missing and what’s wrong?
My last post looked at Byron Sharp How Brands Grow claim to have the definitive laws of brand growth and his talk at the IPA, focusing on the things I think he’s got right. Here, in this [...]
Byron Sharp “How Brands Grow”: what’s right?
In his recent IPA talk Byron Sharp accused branding experts like Kotler and Aaker and most of us marketers as being primitive, ignorant users of “medieval” practices that are a waste [...]