David Taylor, Author at the brandgym

Sep 23 2026

Driving distinctiveness versus a category leader: Outland Stout

By David Taylor Challenger brands

How do you drive distinctiveness in a category with a strong brand leader? A recent Linked In article talked about the Outland brand trying to do this in stout, going…

Sep 16 2026

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Bring your Brand to Life From the Inside Out like Crosta Mollica

By David Taylor Internal engagement, Leadership & performance

A powerful brand vision should do more than look good on a PowerPoint slide. It should align the organisation, energise the team and inspire people to deliver the brand consistently…

Sep 08 2026

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3 key lessons from Olaplex on managing a brand crisis

By David Taylor Uncategorised

This is a guest post from Ali Zouitene, an Independent Brand Strategist and Market Analyst. Ali sent us this analysis in response to a previous brandgym blogpost and we liked…

Sep 03 2026

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8 tips to successfully start a small solo business

By David Taylor Leadership & performance, Soloing & small business

Have you thought about leaving the comfort of corporate life to start your own consultancy or advisory business? How can you maximise the chances of successfully making this big leap…

Aug 26 2026

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How to identify the real drivers of distinctiveness?

By David Taylor Distinctive packaging & design

Distinctive brand assets are now firmly on the brand-building agenda. Most marketers know that assets such as colours, shapes, icons, characters and logos can help build mental availability, making a…

Aug 19 2026

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BNatural Coconut Cola: 5 principles for launching a premium challenger brand

By David Taylor Challenger brands

The Indian cola market is fizzing. Despite rising concerns about sugar, the category has been growing strongly over the last three years, with value CAGR of around 12-15%. This growth…

Aug 12 2026

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Will AI replace or augment collaboration and creativity?

By David Taylor AI

An FT article on AI grabbed my attention this week. "Is AI an exoskeleton* for the mind?" the article asked (1). This prompted me to revisit the paper we wrote…

Aug 05 2026

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The Jolly Hog: sausage, sizzle and serious growth

By David Taylor Brand Vision, Positioning & Purpose, Distinctive packaging & design, Distinctive products & services

This week's post is inspired by a visit to Jolly Hog HQ in Bristol, catching up with co-founder and Harlequins rugby legend Olly Kohn. I first posted on the sausage…

David Taylor

Driving distinctiveness versus a category leader: Outland Stout

Bring your Brand to Life From the Inside Out like Crosta Mollica

3 key lessons from Olaplex on managing a brand crisis

8 tips to successfully start a small solo business

How to identify the real drivers of distinctiveness?

BNatural Coconut Cola: 5 principles for launching a premium challenger brand

Will AI replace or augment collaboration and creativity?

The Jolly Hog: sausage, sizzle and serious growth

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