David Taylor, Author at the brandgym

Sep 03 2026

8 tips to successfully start a small solo business

By David Taylor Leadership & performance, Soloing & small business

Have you thought about leaving the comfort of corporate life to start your own consultancy or advisory business? How can you maximise the chances of successfully making this big leap…

Aug 26 2026

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How to identify the real drivers of distinctiveness?

By David Taylor Distinctive packaging & design

Distinctive brand assets are now firmly on the brand-building agenda. Most marketers know that assets such as colours, shapes, icons, characters and logos can help build mental availability, making a…

Aug 19 2026

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BNatural Coconut Cola: 5 principles for launching a premium challenger brand

By David Taylor Challenger brands

The Indian cola market is fizzing. Despite rising concerns about sugar, the category has been growing strongly over the last three years, with value CAGR of around 12-15%. This growth…

Aug 12 2026

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Will AI replace or augment collaboration and creativity?

By David Taylor AI

An FT article on AI grabbed my attention this week. "Is AI an exoskeleton* for the mind?" the article asked (1). This prompted me to revisit the paper we wrote…

Aug 05 2026

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The Jolly Hog: sausage, sizzle and serious growth

By David Taylor Brand Vision, Positioning & Purpose, Distinctive packaging & design, Distinctive products & services

This week's post is inspired by a visit to Jolly Hog HQ in Bristol, catching up with co-founder and Harlequins rugby legend Olly Kohn. I first posted on the sausage…

Jul 08 2026

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Stella Artois x Wimbledon: beyond brand sponsorship to brand integration

By David Taylor Distinctive packaging & design

Too much brand sponsorship is still stuck in “logo land”. Buy the rights, slap your logo on the event, add a few social posts and hope some of the partner’s…

Jul 01 2026

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Brilliant brand building in one simple display: Aperol Spritz

By David Taylor Grow Your Core Business

Sometimes, smart marketing is not a big new ad campaign, a new product a purpose-led manifesto. Take as example the secondary display by Aperol I saw in my Sainsbury’s store…

David Taylor

8 tips to successfully start a small solo business

How to identify the real drivers of distinctiveness?

BNatural Coconut Cola: 5 principles for launching a premium challenger brand

Will AI replace or augment collaboration and creativity?

The Jolly Hog: sausage, sizzle and serious growth

Stella Artois x Wimbledon: beyond brand sponsorship to brand integration

Brilliant brand building in one simple display: Aperol Spritz

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