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brand-led growth brand-led growth
  • Services
  • Quality@Speed
  • Team
    • DAVID TAYLOR – GLOBAL
    • DAVID NICHOLS – GLOBAL
    • ANNE CHARBONNEAU – GLOBAL
    • JON GOLDSTONE – UK/GLOBAL
    • DIEGO KERNER – LATAM
    • PRASAD NARASIMHAN – ASIA
    • BEATRIZ MARTINEZ – MEXICO
    • Associates
  • Clients
  • Books
  • Blog
  • Academy
  • Contact
    • david@thebrandgym.com
    • davidn@thebrandgym.com
    • anne@thebrandgym.com
    • jon@thebrandgym.com
    • diego@thebrandgym.com
    • prasad@thebrandgym.com
    • bety@thebrandgym.com

Distinctive communication

 Product-led PR boosts Big Soup from Heinz
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By David Taylor
In Distinctive communication, Distinctive products & services
Posted May 13, 2022

Product-led PR boosts Big Soup from Heinz

Brand teams try many things to get PR coverage including events, stunts and pop-up stores. But best of all in my book is ‘product-led PR’, where talkabilty is ‘baked in’ [...]

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 BRAND MARKETING BENEFITS AIRBNB 
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By David Taylor
In Brand rejuvenation, Brand-led business, Distinctive communication, Distinctive products & services
Posted April 28, 2022

BRAND MARKETING BENEFITS AIRBNB 

Airbnb reported its strongest ever quarterly results in the 4th quarter of 2021. Revenue of $1.5bn was up 38% vs. 2019. At the same time, sales and marketing spend decreased by 25% (excluding [...]

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 Fresh Consistency in action: Lloyds Bank’s Black Horse
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By David Taylor
In Distinctive communication
Posted April 13, 2022

Fresh Consistency in action: Lloyds Bank’s Black Horse

Hot on the heels of last week’s post on brand assets, here’s a post from Group Managing Partner David Nichols on a brand that definitely HAS treasured and managed its distinctive [...]

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 Brilliant brand activation: Visit Nature by Nature Valley
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By David Taylor
In 'Turbo Charged' Marketing Plans, Distinctive communication
Posted March 31, 2022

Brilliant brand activation: Visit Nature by Nature Valley

Brands spend billions of pounds a year on price promotion. This activity temporarily builds short term sales. However, it has limited long term effects, according to research by Prof Byron Sharp [...]

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 Vilebrequin celebrates 50 years of distinctiveness
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By David Taylor
In Distinctive communication, Distinctive packaging & design, Distinctive products & services
Posted November 11, 2021

Vilebrequin celebrates 50 years of distinctiveness

This week, I read an article in Wallpaper about swimwear brand Vilebrequin celebrating its 50th anniversary with an exclusive collection of swim trunks (1). In a nice touch, each trunk is [...]

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 Why writing better briefs is good for business
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By David Taylor
In Distinctive communication, Leadership & performance
Posted October 26, 2021

Why writing better briefs is good for business

Post by Anne Charbonneau, Managing Partner based in Amsterdam. If you’re a marketer running a brand, you probably think you’re good at writing creative briefs: 80% of clients [...]

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 Fast delivery brands need to deliver more distinctiveness
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By David Taylor
In Distinctive communication
Posted October 19, 2021

Fast delivery brands need to deliver more distinctiveness

Post by Anne Charbonneau, Managing Partner based in Amsterdam Zapp. Getir. Flink. Gorillas … Amsterdam,  where I live, has recently been placarded with posters of these fast delivery grocery [...]

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 The Oatly brand growth story part 1: driving distinctiveness through the mix
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By David Taylor
In Brand rejuvenation, Brand Vision, Positioning & Purpose, Distinctive communication, Distinctive packaging & design, Leadership & performance, Social mission
Posted August 25, 2021

The Oatly brand growth story part 1: driving distinctiveness through the mix

The Oatly brand growth story is an amazing one. After 20 years of relatively low and stable revenues to 2014, a sleepy Swedish oat milk has transformed itself into a hyper-growth, lifestyle brand [...]

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 Tech-enabled advertising: Castle Lite’s Cold Tracker
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By David Taylor
In Brand-led business, Distinctive communication, Distinctive products & services
Posted July 7, 2021

Tech-enabled advertising: Castle Lite’s Cold Tracker

The most satisfying part of my job is seeing brandgym clients achieve their brand and business ambitions in the marketplace. A recent example was seeing the Castle Lite team and their agency [...]

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 Fresh consistency in action with Extra gum
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By David Taylor
In Consumer Insight, Distinctive communication
Posted June 2, 2021

Fresh consistency in action with Extra gum

The gum brand Extra brightened up my week with their new global campaign We could all use a FRESH start (1). Thanks to Kristen Peelle for the tip-off. “The film is set in a world not too [...]

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