No Walkers, No Game: beautifully blending sausage & sizzle
Sports sponsorship is expensive. To get the best return on your investment, you need to go beyond what we call “logo slapping”: simply adding your logo to a film featuring footage of [...]
Sports sponsorship is expensive. To get the best return on your investment, you need to go beyond what we call “logo slapping”: simply adding your logo to a film featuring footage of [...]
Jingles have fallen out of favour in many marketing circles, according to brandgym partner agency Distinctive BAT. In his fascinating article on the topic (1), Cathal Gillen suggests the decline [...]
Post by Prasad Narasimhan, Managing Partner for South East Asia based in Bangalore, exploring some of the challenges of building and maintaining brand trust. Trust is a central pillar of any [...]
As sunny days become more common, even in the UK, an Aperol Spritz is one of my top tipples. The distinctive orange drink, in case you don’t know it, is a mix of Aperol and prosseco with a [...]
One of my favourite weekend activities of this year was visiting “Accidentally Wes Anderson: The Exhibition” (1) with Mrs Taylor, my daughter and her boyfriend Charlie. Do try and see [...]
Post by Prasad Narasimhan, Managing Partner for South East Asia, based in Bangalore. Brand communities are not new. The Harley Owners Group (HOG), for example, is the stuff of legend. Yet, iconic [...]
100% of marketing directors agree that Distinctive brand assets are an important driver of growth in our brandgym research. However, very few brand assets are truly distinctive, with a mere 15% [...]
Distinctive brand assets (DBAs) are a hot topic. 100% of marketing directors agree that DBAs are an important driver of growth in our brandgym research, with 87% rating them extremely important. [...]
I love coming across examples of brand campaigns that solve real business issues. Not trying to indirectly influence the business. Identifying a tangible barrier to growth and finding a creative [...]
Brand characters are the second most effective form of distinctive brand asset, beaten only by jingles, according to research by brandgym partner agency Distinctive BAT (see below) (1). This [...]
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