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    • REMONA DUQUESNE – ASIA
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  • Clients
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  • Contact
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Distinctive communication

 B2B brand distinctiveness: Boston Dynamics’ Dancing Robots
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By David Nichols
In Distinctive communication
Posted January 13, 2021

B2B brand distinctiveness: Boston Dynamics’ Dancing Robots

This week’s example of distinctive B2B brand communication comes from an unusual source: a robotics company called Boston Dynamics. The company’s owner SoftBank recently decided to sell the [...]

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 12 Top posts from a crazy 2020
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By David Taylor
In Brand-led business, Distinctive communication, Distinctive products & services
Posted December 23, 2020

12 Top posts from a crazy 2020

As this bonkers year draws to a close, it’s time to look back on the year and pick some monthly highlights from our 52 weekly blog posts. In our 15 years of blogging, with almost 1,500 [...]

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 Brand growth inspiration from … Mr Bean! (updated)
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By David Taylor
In Brand rejuvenation, Distinctive communication, Distinctive products & services, Global branding
Posted December 13, 2020

Brand growth inspiration from … Mr Bean! (updated)

Inspiration on brand growth this week comes from an unusual source: Mr Bean. An article in The Times (1) explored some of the reasons for the character’s enduring and ever-growing global appeal. [...]

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 Share of Search: A New Way to Predict Market Share
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By David Taylor
In Consumer Insight, Distinctive communication
Posted October 21, 2020

Share of Search: A New Way to Predict Market Share

Share of search on Google could be a cost effective and timely way of measuring brand health, according to a presentation by Les Binet, Adam&eveDDB’s Head of Effectiveness, at Effworks [...]

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 Creativity to Grow the Core: Burger King
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By David Taylor
In 'Turbo Charged' Marketing Plans, Brand Vision, Positioning & Purpose, Brand-led business, Distinctive communication, Grow Your Core Business
Posted October 14, 2020

Creativity to Grow the Core: Burger King

Burger King are famous for pushing creative boundaries, winning 94 Cannes Lions in the past four years, including four Grand Prix awards. But key to Burger King’s success has been focusing this [...]

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 How Just Eat Keeps Driving Growth
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By David Taylor
In 'Turbo Charged' Marketing Plans, Brand-led business, Consumer Insight, Covid Crisis, Distinctive communication, Social mission
Posted October 7, 2020

How Just Eat Keeps Driving Growth

Just Eat, the take-away food delivery group, has grown strongly during our crazy Covid times: 2020 first half revenues of $1.2 billion were up +44% vs. year ago (1). The UK Marketing Director, [...]

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 10 brand building lessons from Gymshark
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By David Taylor
In Brand Vision, Positioning & Purpose, Brand-led business, Consumer Insight, Distinctive communication, Distinctive products & services, Leadership & performance, Social mission
Posted September 9, 2020

10 brand building lessons from Gymshark

There’s lots to learn from the brand building success Gymshark. The fitness brand has done a great job on everything from product design to consumer insight and media channel innovation. [...]

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 Characters: effective but under-used (and mis-used) brand assets
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By David Taylor
In Brand rejuvenation, Distinctive communication
Posted August 5, 2020

Characters: effective but under-used (and mis-used) brand assets

Two examples of brands dropping characters from campaigns grabbed my attention this week. Direct Line killed off the Winston Wolf campaign, a masterclass in using ‘fresh consistency’ to boost [...]

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 Do crazy Covid times call for new comms campaigns?
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By David Taylor
In Covid Crisis, Distinctive communication
Posted June 24, 2020

Do crazy Covid times call for new comms campaigns?

The world of brands and marketing has changed and will never be the same again, if you believe headlines in the marketing press. So, you need to chuck out all your marketing campaigns and start [...]

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 Is all publicity REALLY good publicity: Corona, Burger King and Jif?
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By David Taylor
In Distinctive communication
Posted March 9, 2020

Is all publicity REALLY good publicity: Corona, Burger King and Jif?

“Any publicity is good publicity” is one of the oldest sayings in marketing. And it’s more topical than ever, with many teams desperate to create ‘buzz’ that gets their brands talked about in the [...]

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