Find Creativity in the Everyday like P&G
This week, I came across an interesting article on the keynote given at Cannes by P&G’s Chief Brand Officer. Marc Prichard talked about the company’s approach to marketing and in [...]
Using Entertainment to Promote Your Brand: the F1 Movie
Harnessing the power of entertainment is a popular strategy for brands trying to raise their profile and attract new audiences. Last summer we had the Barbie movie. Lego have created a [...]
34 years of fresh consistency: Head & Shoulders Don’t
My jaw dropped when watching a Head & Shoulders ad during the Euros soccer tournament last week. A hunky looking guy is asked “I didn’t know you had dandruff?” by someone [...]
No Walkers, No Game: beautifully blending sausage & sizzle
Sports sponsorship is expensive. To get the best return on your investment, you need to go beyond what we call “logo slapping”: simply adding your logo to a film featuring footage of [...]
The power of jingles to jog the memory
Jingles have fallen out of favour in many marketing circles, according to brandgym partner agency Distinctive BAT. In his fascinating article on the topic (1), Cathal Gillen suggests the decline [...]
BUILDING BRAND TRUST WITH BOTH SIDES OF THE BRAIN
Post by Prasad Narasimhan, Managing Partner for South East Asia based in Bangalore, exploring some of the challenges of building and maintaining brand trust. Trust is a central pillar of any [...]
By David Taylor
Posted Aperol’s distinctive marketing serves up growth
As sunny days become more common, even in the UK, an Aperol Spritz is one of my top tipples. The distinctive orange drink, in case you don’t know it, is a mix of Aperol and prosseco with a [...]
By David Taylor
In Brand Vision, Positioning & Purpose, Distinctive communication, Distinctive products & services, Uncategorized
Posted Building a beautiful brand with no budget: Accidentally Wes Anderson
One of my favourite weekend activities of this year was visiting “Accidentally Wes Anderson: The Exhibition” (1) with Mrs Taylor, my daughter and her boyfriend Charlie. Do try and see [...]
BRAND COMMUNITIES – A NEW NECESSITY TO EMBRACE?
Post by Prasad Narasimhan, Managing Partner for South East Asia, based in Bangalore. Brand communities are not new. The Harley Owners Group (HOG), for example, is the stuff of legend. Yet, iconic [...]
By David Taylor
In Distinctive brand activation, Distinctive communication, Distinctive packaging & design, Distinctive products & services
Posted Distinctive Brand Assets: 11 ways to fully harness their potential (Part 2)
100% of marketing directors agree that Distinctive brand assets are an important driver of growth in our brandgym research. However, very few brand assets are truly distinctive, with a mere 15% [...]