Quality in-store activation from Quality Street

Sometimes the simplest brand ideas are the best. In particular, ideas don’t always have to rely on product innovation, they can be based on marketing innovation, as Quality Street* recently [...]

Marketers’ misconceptions about media effectiveness

Marketing and ad agency teams over-estimate the effectiveness of social media and online video, and under-estimate the effectiveness of press and radio, according to a recent report from [...]

Want a viral video? “A truth well told” could help you

The wish of many marketers for a "viral video" was the subject of a recent cartoon by The Marketoonist, Tom Fishburne. He has some great suggestions about how you might be able to win [...]

John Lewis Xmas ad: the gift of fresh consistency

John Lewis is set to enjoy the benefits of fresh consistency with its latest Xmas TV advert, which aired for the first time last week. “Monty the Penguin” is creating even more [...]