Creativity to Grow the Core: Burger King

Burger King are famous for pushing creative boundaries, winning 94 Cannes Lions in the past four years, including four Grand Prix awards. But key to Burger King’s success has been focusing this [...]

How Just Eat Keeps Delivering Growth

Just Eat, the take-away food delivery group, has grown strongly during our crazy Covid times: 2020 first half revenues of $1.2 billion were up +44% vs. year ago (1). The UK Marketing Director, [...]

How has media consumption changed by generation?

I recently came across an interesting graphic illustrating increases in media consumption by lifestage during this period of pandemic-induced social isolation (1), using a Global Web Index study [...]

Magnum Pleasure Store: refreshing a powerful brand property

The Magnum Pleasure Store is a rare example of a marketing program that a brand has successfully stuck with for the long term. The pop-up stores have been set up in major European cities each [...]

Adidas re-focus on marketing EFFECTIVENESS, not efficiency

The global media director of Adidas, Simon Peel, shared some important insights on how the global sports brand is shifting its focus from marketing efficiency to marketing effectiveness in a [...]

Four problems with brand partnerships and how to fix them

Post by Simon Gore, Managing Partner and Head of Visual Identity & Naming Brand partnerships can create a short-cut to competitive edge. Think of decades of James Bond driving Aston Martins, [...]

Castle Lager – World Cup winning brand activation 

I had mixed emotions after last Saturday’s Rugby World Cup (RWC) Final in Japan. I was desperately disappointed by England’s defeat, but delighted that South African Springboks won, given my [...]

How Bieber boosted Popsicle’s social reach x 12,474

A great example of ‘influencer advocacy’ caught my eye this week, in a Linked In post by Unilever’s Aline Santos about Justin Bieber’s social posting on the Popsicle brand. Influencer [...]

Corona Protect Paradise: BRAND social responsibility in action

Last week I stocked up on Corona for a gathering at home organised by one of my daughters, Chloé. And whilst putting the beers in the fridge, I noticed an on-pack promotion: Plastic Doesn’t [...]

Building brilliant brand properties: inspiration from the women’s World Cup

Post by Jon Goldstone, Managing Partner (UK/Global) based in London. I’ve really enjoyed the women’s soccer World Cup (even though England just missed out on the final!). The quality of the [...]

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