Driving Distribution Archives

Aug 30 2023

Being brave to break category codes: Whispering Angel

By David Taylor Distinctive packaging & design, Distinctive products & services, Driving Distribution

What better subject for a summer blog post could there be than rosé wine? I'm certainly looking forward to sipping a glass or more on an upcoming Taylor family holiday…

Sep 07 2022

Love0

Driving Distinctiveness to take on big brands: Orchard Pig

By David Taylor Distinctive communication, Distinctive packaging & design, Distinctive products & services, Driving Distribution

Participants on the Mastering Brand Growth program often ask about how to grow small brands with limited marketing budgets. For such 'challenger brands', the key is to drive distinctiveness through…

Sep 01 2021

Love0

THE OATLY BRAND GROWTH STORY PART 2: DRIVING DISTRIBUTION

By David Taylor Core Range Extension, Driving Distribution

Most of the press coverage about Oatly exponential growth talks about the highly distinctive, provocative communication urging people to drink Oatly instead of milk to help the environment. And in…

Apr 16 2021

Love0

Lego’s constant core revitalisation

By David Taylor Core Range Extension, Distinctive products & services, Driving Distribution, Global branding, Grow Your Core Business

Lego is a lockdown winner, with 2020 sales growing +13%, profits up +20% and market share gains achieved in its 12 largest markets (1). But these short term results are…

Feb 10 2021

Love0

7 brand building steps that doubled Peloton’s business

By David Taylor 'Turbo Charged' Marketing Plans, Brand Portfolios & Architecture, Brand Vision, Positioning & Purpose, Brand-led business, Consumer Insight, Core Range Extension, Covid Crisis, Distinctive communication, Distinctive packaging & design, Distinctive products & services, Driving Distribution, Global branding, Grow Your Core Business, Innovation to Stretch into New Markets, Marketing training

In this post, I explore in detail how the brand building of Peloton drove explosive growth, using seven 'workouts' from our brandgym Academy Mastering Brand Growth Program. I also explore…

Jul 22 2020

Love0

MAKE YOUR BRAND FIT FOR ONLINE LIKE FLINNDAL

By David Taylor Distinctive packaging & design, Driving Distribution

Post by Anne Charbonneau, Managing Parter based in Amsterdam. The importance of the online channel has sky-rocketed during the Covid crisis. Tesco reported a 49% jump in online sales (three…

Jun 03 2020

Love0

How To Build a DTC Channel That Lasts Beyond Lockdown?

By David Taylor Driving Distribution

Post by Jon Goldstone, Managing Partner (Global). Consumers have never been more open to buying from brands than during the current Covid-19 crisis; social distancing and lockdowns have made shopping…

Oct 30 2019

Love0

The Jolly Hog: sausage & sizzle in action

By David Taylor Brand Vision, Positioning & Purpose, Distinctive packaging & design, Distinctive products & services, Driving Distribution

This week's post is about a brand that literally combines product 'sausage' and emotional 'sizzle' to create a compelling proposition. I caught up for breakfast with Ollie Kohn, co-founder of the…

Oct 15 2019

Love0

Tiffany’s brand revitalisation: balancing freshness and consistency

By David Taylor Brand rejuvenation, Distinctive communication, Distinctive products & services, Driving Distribution, Grow Your Core Business

Revitalising a brand is a tricky task, requiring a delicate balance of freshness and consistency, especially when the brand in question has 182 years of heritage. Alessandro Bogliolo faced this…

Sep 11 2019

Love0

Re-inventing retail: Brompton Bikes

By David Taylor Distinctive products & services, Driving Distribution

“Whoever said retail was dead ?! It simply needs to evolve,” rightly pointed out Simon Rosenberg, Brompton Bicycle’s Global Head of Retail, when announcing (1) the opening of the brand’s new…

Driving Distribution20

Being brave to break category codes: Whispering Angel

Driving Distinctiveness to take on big brands: Orchard Pig

THE OATLY BRAND GROWTH STORY PART 2: DRIVING DISTRIBUTION

Lego’s constant core revitalisation

7 brand building steps that doubled Peloton’s business

MAKE YOUR BRAND FIT FOR ONLINE LIKE FLINNDAL

How To Build a DTC Channel That Lasts Beyond Lockdown?

The Jolly Hog: sausage & sizzle in action

Tiffany’s brand revitalisation: balancing freshness and consistency

Re-inventing retail: Brompton Bikes

Sign up to our weekly blog emails

Search

What’s Trending

Categories

SIGN UP TO OUR WEEKLY BLOG EMAILS