Brand rejuvenation56

Last week we looked at the role FOCUS played in the dramatic turnaround of the Crocs brand revitalisation. As a re-cap, the new brand strategy implemented in 2017 helped drive…

The dramatic turnaround of the Crocs brand is one of the most impressive brand revitalisation example I've come across. The company was on the verge of bankruptcy back in 2009,…

Gillette is an interesting example of a brand seeking to revitalise itself with the right balance of freshness and consistency. Back in 2019, I posted here on the brand's highly…

Revitalising a heritage brand requires a delicate balance of freshness and consistency. Today, during a walk down Regent Street, I spotted an example of a brand that seems to be…

There has been lots of negative news recently about the plight of the Body Shop. The UK arm was put into administration last month by private equity firm Aurelius, only three months after…

Post by David Nichols, Group Managing Partner, Head of Invention (and secret Sondheim fanatic). I got some unexpected inspiration on brand rejuvenation during a night at a Broadway show on…