• Quality@Speed
  • Team
    • DAVID TAYLOR – GLOBAL
    • DAVID NICHOLS – GLOBAL
    • ANNE CHARBONNEAU – GLOBAL
    • JON GOLDSTONE – UK/GLOBAL
    • DIEGO KERNER – LATAM
    • PRASAD NARASIMHAN – ASIA
    • BEATRIZ MARTINEZ – MEXICO
    • Associates
  • Clients
  • Books
  • Blog
  • Contact
    • david@thebrandgym.com
    • davidn@thebrandgym.com
    • anne@thebrandgym.com
    • jon@thebrandgym.com
    • diego@thebrandgym.com
    • prasad@thebrandgym.com
    • bety@thebrandgym.com
brand-led growth brand-led growth
  • Quality@Speed
  • Team
    • DAVID TAYLOR – GLOBAL
    • DAVID NICHOLS – GLOBAL
    • ANNE CHARBONNEAU – GLOBAL
    • JON GOLDSTONE – UK/GLOBAL
    • DIEGO KERNER – LATAM
    • PRASAD NARASIMHAN – ASIA
    • BEATRIZ MARTINEZ – MEXICO
    • Associates
  • Clients
  • Books
  • Blog
  • Contact
    • david@thebrandgym.com
    • davidn@thebrandgym.com
    • anne@thebrandgym.com
    • jon@thebrandgym.com
    • diego@thebrandgym.com
    • prasad@thebrandgym.com
    • bety@thebrandgym.com

Brand rejuvenation

 STRETCH to REVITALISE YOUR BRAND: ITV
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By David Taylor
In Brand rejuvenation
Posted December 8, 2022

STRETCH to REVITALISE YOUR BRAND: ITV

Brand stretching, done well, can play a key role in revitalising a brand. One example of this in action is ITV’s new streaming service, ITVX. It launches fully today, replacing ITV Hub. I was [...]

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 BRAND MARKETING CONTINUES to WORK for AIRBNB 
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By David Taylor
In Brand rejuvenation, Brand-led business, Distinctive communication, Distinctive products & services
Posted November 23, 2022

BRAND MARKETING CONTINUES to WORK for AIRBNB 

I was interested to see Airbnb’s latest quarterly earnings report this month. In particular, I was curious to see an update on their strategy of re-focusing on brand marketing and reducing [...]

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 The Rolls Royce Brand Rejuvenation Rolls On
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By David Taylor
In Brand rejuvenation
Posted November 11, 2022

The Rolls Royce Brand Rejuvenation Rolls On

With a global recession on the horizon, you might think that premium brands would be struggling for sales. However, the continued success of the Rolls Royce brand shows that this is not always [...]

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 How to revitalise a brand: BN
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By David Taylor
In Brand rejuvenation, Brand Vision, Positioning & Purpose
Posted November 2, 2022

How to revitalise a brand: BN

How to revitalise a brand which is iconic but has somehow lost its way and is suffering as a result? This was the challenge the BN brand of biscuits faced, when we started working with the team [...]

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 Revitalisation helps Breitling brand fly higher
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By David Taylor
In Brand rejuvenation
Posted September 14, 2022

Revitalisation helps Breitling brand fly higher

A pull-out newspaper supplement for luxury watch brand Breitling grabbed my attention this week (see below). The second edition of The Breitling Chronicle covered the re-launch of the Superocean [...]

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 Revitalisation beats re-positioning: the new Lynx Effect
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By David Taylor
In Brand rejuvenation
Posted August 3, 2022

Revitalisation beats re-positioning: the new Lynx Effect

Back in 2016 I posted on an attempted re-launch of the bodyspray brand Lynx (Axe in most markets), with a campaign idea called Find Your Magic. At the time, I suggested it was a mistake to ditch [...]

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 BORIS Lie-PA: Brewdog’s brilliant topical tactical launch:
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By David Taylor
In Brand rejuvenation, Distinctive products & services
Posted July 8, 2022

BORIS Lie-PA: Brewdog’s brilliant topical tactical launch:

As part of a beer brand creation project I’m working on, I was looking today at the Brewdog brand. When I landed on their website I came across one of the best examples I’ve ever seen [...]

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 FRESH CONSISTENCY HELPS TOP GUN FLY HIGH
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By David Taylor
In Brand rejuvenation
Posted May 27, 2022

FRESH CONSISTENCY HELPS TOP GUN FLY HIGH

I’ve just stepped out of the cinema having watched Top Gun: Maverick with fellow brandgym partner David T. And wow, what a film! As an acrobatic pilot myself (more on that in another [...]

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 Brand rejuvenation: the fall and rise of Levi’s
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By David Taylor
In Brand rejuvenation
Posted May 22, 2022

Brand rejuvenation: the fall and rise of Levi’s

It’s easy to get carried away by the creative brilliance of a one-off, stand-alone campaign. But the most instructive case studies look at long term brand evolution. One such case is the brand [...]

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 BRAND MARKETING BENEFITS AIRBNB 
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By David Taylor
In Brand rejuvenation, Brand-led business, Distinctive communication, Distinctive products & services
Posted April 28, 2022

BRAND MARKETING BENEFITS AIRBNB 

Airbnb reported its strongest ever quarterly results in the 4th quarter of 2021. Revenue of $1.5bn was up 38% vs. 2019. At the same time, sales and marketing spend decreased by 25% (excluding [...]

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