Brand rejuvenation Archives

Aug 03 2022

Revitalisation beats re-positioning: the new Lynx Effect

By David Taylor Brand rejuvenation

Back in 2016 I posted on an attempted re-launch of the bodyspray brand Lynx (Axe in most markets), with a campaign idea called Find Your Magic. At the time, I…

Jul 08 2022

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BORIS Lie-PA: Brewdog’s brilliant topical tactical launch:

By David Taylor Brand rejuvenation, Distinctive products & services

As part of a beer brand creation project I'm working on, I was looking today at the Brewdog brand. When I landed on their website I came across one of…

May 27 2022

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FRESH CONSISTENCY HELPS TOP GUN FLY HIGH

By David Taylor Brand rejuvenation

I’ve just stepped out of the cinema having watched Top Gun: Maverick with fellow brandgym partner David T. And wow, what a film! As an acrobatic pilot myself (more on that in…

May 22 2022

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Brand rejuvenation: the fall and rise of Levi’s

By David Taylor Brand rejuvenation

It’s easy to get carried away by the creative brilliance of a one-off, stand-alone campaign. But the most instructive case studies look at long term brand evolution. One such case…

Apr 28 2022

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BRAND MARKETING BENEFITS AIRBNB

By David Taylor Brand rejuvenation, Brand-led business, Distinctive communication, Distinctive products & services

Airbnb reported its strongest ever quarterly results in the 4th quarter of 2021. Revenue of $1.5bn was up 38% vs. 2019. At the same time, sales and marketing spend decreased…

Nov 30 2021

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Relentless revitalisation pays off for Pets at Home

By David Taylor Brand rejuvenation, Consumer Insight, Grow Your Core Business, Innovation to Stretch into New Markets

I'm pleased to see that positive predictions about Pets at Home in this post two years ago proved to be accurate. Pre-tax profits rose +81% to £71 million in the…

Nov 16 2021

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Core renovation of a traditional service: Milk & More

By David Taylor Brand rejuvenation, Brand-led business

You can’t get a more traditional service than ‘the milkman’ (or milkperson as I guess they should be now called). Milkmen/women drive around delivering milk to your door on a…

Oct 06 2021

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Brand Bond’s relentless revitalisation: NO TIME to DIE

By David Taylor Brand rejuvenation, Brand Vision, Positioning & Purpose

So, have you seen No Time to Die, the new Bond movie? And if so, what did you think?! Whatever your views, James Bond remains a fascinating and inspiring example…

Mar 12 2021

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Airbnb’s global brand campaign fails on fresh consistency

By David Taylor Brand rejuvenation, Brand Vision, Positioning & Purpose, Distinctive communication

I read with interest that Airbnb was launching a new global brand campaign. A holiday is top on my lockdown-liberation wish-list, as I'm sure it is for lots of people.…

Brand rejuvenation56

Revitalisation beats re-positioning: the new Lynx Effect

BORIS Lie-PA: Brewdog’s brilliant topical tactical launch:

FRESH CONSISTENCY HELPS TOP GUN FLY HIGH

Brand rejuvenation: the fall and rise of Levi’s

BRAND MARKETING BENEFITS AIRBNB

Relentless revitalisation pays off for Pets at Home

Core renovation of a traditional service: Milk & More

Brand Bond’s relentless revitalisation: NO TIME to DIE

Airbnb’s global brand campaign fails on fresh consistency

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