• Services
  • Quality@Speed
  • Team
    • DAVID TAYLOR – GLOBAL
    • DAVID NICHOLS – GLOBAL
    • ANNE CHARBONNEAU – GLOBAL
    • JON GOLDSTONE – UK/GLOBAL
    • DIEGO KERNER – LATAM
    • PRASAD NARASIMHAN – ASIA
    • BEATRIZ MARTINEZ – MEXICO
    • Associates
  • Clients
  • Books
  • Blog
  • Contact
    • david@thebrandgym.com
    • davidn@thebrandgym.com
    • anne@thebrandgym.com
    • jon@thebrandgym.com
    • diego@thebrandgym.com
    • prasad@thebrandgym.com
    • bety@thebrandgym.com
brand-led growth brand-led growth
  • Services
  • Quality@Speed
  • Team
    • DAVID TAYLOR – GLOBAL
    • DAVID NICHOLS – GLOBAL
    • ANNE CHARBONNEAU – GLOBAL
    • JON GOLDSTONE – UK/GLOBAL
    • DIEGO KERNER – LATAM
    • PRASAD NARASIMHAN – ASIA
    • BEATRIZ MARTINEZ – MEXICO
    • Associates
  • Clients
  • Books
  • Blog
  • Contact
    • david@thebrandgym.com
    • davidn@thebrandgym.com
    • anne@thebrandgym.com
    • jon@thebrandgym.com
    • diego@thebrandgym.com
    • prasad@thebrandgym.com
    • bety@thebrandgym.com

Brand Vision, Positioning & Purpose

 Assemblage: blending a brilliant brand
0
By David Taylor
In Brand Vision, Positioning & Purpose
Posted March 29, 2023

Assemblage: blending a brilliant brand

I’ve often thought of brand strategy as being a process of blending different insights and ideas. And so I was excited to read a new book on this topic called Assemblage (1), kindly sent to [...]

READ MORE
 Defining a distinctive brand personality: Fettle
0
By David Taylor
In Brand Vision, Positioning & Purpose
Posted March 22, 2023

Defining a distinctive brand personality: Fettle

Getting your bike repaired is not the most fun activity. However, recently repairing my own bike did provide inspiration on defining and delivering a distinctive brand personality. The [...]

READ MORE
 The Sunspel brand rejuvenation: back from the brink
0
By David Taylor
In Brand rejuvenation, Brand Vision, Positioning & Purpose
Posted March 8, 2023

The Sunspel brand rejuvenation: back from the brink

An email from Sunspel, one of my favourite fashion brands, grabbed my attention today. Sunspel is a great example of rejuvenation, telling stories about its heritage whilst being up to date, not [...]

READ MORE
 Casio, Piqué and Shakira: a missed opportunity for Influencer Advocacy?
0
By David Taylor
In 'Turbo Charged' Marketing Plans, Brand Vision, Positioning & Purpose
Posted February 1, 2023

Casio, Piqué and Shakira: a missed opportunity for Influencer Advocacy?

Recent massive media coverage prompted by Shakira’s latest hit song, BZRP Music Session #53, presented some interesting learning about ‘influencer advocacy‘. This involves a [...]

READ MORE
 How to revitalise a brand: BN
0
By David Taylor
In Brand rejuvenation, Brand Vision, Positioning & Purpose
Posted November 2, 2022

How to revitalise a brand: BN

How to revitalise a brand which is iconic but has somehow lost its way and is suffering as a result? This was the challenge the BN brand of biscuits faced, when we started working with the team [...]

READ MORE
 Patagonia: Practical Lessons for Brand Purpose
0
By David Taylor
In Brand Vision, Positioning & Purpose
Posted September 19, 2022

Patagonia: Practical Lessons for Brand Purpose

Linked In this week was full of marketers applauding Patagonia for handing the company to a trust tackling climate change. The Chouinard family has split its shareholding between two new [...]

READ MORE
 Purpose to Drive Performance: Harlequins Rugby
0
By David Taylor
In Brand Vision, Positioning & Purpose, Leadership & performance
Posted May 5, 2022

Purpose to Drive Performance: Harlequins Rugby

This week I’m glued to Prep to Win, a new Amazon Prime series. This ‘fly on the wall’ sports documentary follows Harlequins, the rugby team I’ve supported for 15 years. [...]

READ MORE
 Jo Malone: the secrets behind the scent
0
By David Taylor
In Brand Vision, Positioning & Purpose, Distinctive packaging & design, Distinctive products & services, Global branding
Posted January 23, 2022

Jo Malone: the secrets behind the scent

Post by guest brandgym blog contributor Jessica Taylor, sharing real-life insights from her recent experience working as a stylist in Jo Malone’s flagship store on Regent Street, London. Jo [...]

READ MORE
 Has Unilever lost the plot on purpose?
0
By David Taylor
In Brand Vision, Positioning & Purpose, Social mission
Posted January 18, 2022

Has Unilever lost the plot on purpose?

Famous fund manager Terry Smith recently joined Byron Sharp and Mark Ritson in slagging off brand purpose. Terry’s target was Unilever. He ridiculed what he called an obsession with “publicly [...]

READ MORE
 3 ways sustainability can help SELL MORE STUFF
0
By David Taylor
In Brand Vision, Positioning & Purpose, Social mission
Posted October 13, 2021

3 ways sustainability can help SELL MORE STUFF

We posted recently on the importance of rooting brand purpose in your product, not just on sustainability. Product plays a key role in brand purchase for 90% of consumer, with only 10% basing [...]

READ MORE
1 2 3 4 5 6
page 1 of 6

SIGN UP TO OUR WEEKLY BLOG EMAILS

Get inspiring insights straight to your inbox.

In line with the General Data Protection Regulation, we have updated our Privacy Policy which now provides complete transparency about the ways in which we process your personal data. Our new fully GDPR compliant Privacy Policy is accessible here.