Brand Vision, Positioning & Purpose61

The world of marketing has changed dramatically in recent years. But brand positioning is still key for effective marketing according to 91% of marketing directors in our brandgym research. However,…

Brand purpose came up in conversation this week with a global brand team. The CEO was concerned that work done to date by the brand team and their agency risked…

I've often thought of brand strategy as being a process of blending different insights and ideas. And so I was excited to read a new book on this topic called…

Getting your bike repaired is not the most fun activity. However, recently repairing my own bike did provide inspiration on defining and delivering a distinctive brand personality. The inspiration came…