By David Taylor
Posted Making brand purpose work at work
“Give your work a genuine purpose” was the attention grabbing headline in a Times article I read this week (1). “Before the pandemic, ‘purpose’ was voted as the [...]
“Give your work a genuine purpose” was the attention grabbing headline in a Times article I read this week (1). “Before the pandemic, ‘purpose’ was voted as the [...]
Many people give up on their New Year’s resolutions by January 12th. This date was highlighted as “quitters day” by the Strava, the social network for athletes. A mere 8% of [...]
The recent Bud Lite brand campaign with transgender social influencer Dylan Mulvaney has created a brutal backlash. Sales of the beer dropped 17% after the campaign and $6 billion was wiped off [...]
By this time in January, many people have given up on their New Year’s resolutions. January 12th was highlighted as “quitters day” by the Strava, the social network for [...]
“Transforming your life” is quite a claim for a book to make. But having read The Expectation Effect by David Robinson, I can see how the book’s principles can indeed have a [...]
I just finished reading a fun and insightful book by comedian John Cleese: Creativity A Short and Cheerful Guide. As you can see from the image below, there are plenty of post-its marking pages [...]
If you’re a marketer, you probably think you’re good at writing creative briefs: 80% of clients said they were in research (1). However, only 10% of agencies believe their clients are [...]
In an earlier post here I suggested that getting out of your office is a great way to get insight. I looked at examples of leaders from Tesco, Timpsons and Deliveroo who spent time out on the [...]
This week I’m glued to Prep to Win, a new Amazon Prime series. This ‘fly on the wall’ sports documentary follows Harlequins, the rugby team I’ve supported for 15 years. [...]
This is a special guest post by Mark Simmonds, author of the recently published book Beat Stress at Work. When I was writing my new book, Beat Stress at Work, one of the key themes I was keen to [...]
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