Alila hotels: bottling the magic of a truly distinctive service brand

Post by Remona Duquense, Managing Partner for South East Asia. Luxury boutique hospitality business Alila is one my favourite examples of a distinctive service brand. And I was lucky enough to [...]

Tips from 20 years of working from home

In these unprecedented, turbulent times, millions of people are suddenly having to work remotely from home full time. So I thought it was useful to share some tips from the twenty or so years [...]

Turning personal purpose into action

Purpose is powerful stuff when done well. ‘Psychologists describe it as “the pathway to greater well-being” and doctors have even found that people with purpose in their lives are less prone to [...]

6 Ways to Make your New Year Resolutions STICK

It’s become a brandgym blog tradition to start the year with a classic blog post about New Year resolutions by Diego Kerner, our Managing Partner based in Buenos Aries. In addition to his [...]

Can ‘Brand CEO’ Julian Dunkerton supercharge Superdry?

Julian Dunkerton of Superdry is the latest ‘Brand CEO’ that I’m backing with cold, hard cash. Brand CEOs are leaders who are the living, breathing embodiment of their brands. I first posted on [...]

The method in the mantras: keeping BBH’s culture strong for 37 years

Simple, memorable catchphrases or ‘mantras’ have played a key role in helping create and cultivate the brandgym’s culture. So I was fascinated to read Tom Roach’s article about how [...]

Pascual’s prize shows revitalisation needs great strategy AND people

Post by Diego Kerner, Managing Partner for Latin America. Revitalising an old and slightly dusty brand is one of the greatest challenges in marketing. And this was just the challenge faced by Mar [...]

WD-40’s culture: a ‘M.A.P.’ for people & business growth

A recent article on the WD-40 Company’s culture by Whitney Johnson (1) shows how developing, challenging and growing people has driven high employee engagement of three times the US norm [...]

How to make a new recruit’s 1st day at work special?

The first day in a new job is an important and nerve-wracking one for a new hire; first impressions matter. Huel, the nutritional food brand, seems to have recognised this, based on a Linked In [...]

What can boxing teach us about business?

This post by Diego Kerner, Managing Partner for Latin America, is one of our occasional ones which goes a bit “off piste” to look for lessons on brands, business and leadership. At [...]

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