Leadership & performance

Post by Anne Charbonneau, Managing Partner based in Amsterdam. If you’re a marketer running a brand, you probably think you’re good at writing creative briefs: 80% of clients [...]

Last week, I was lucky enough to be interviewed by Mike Irwin and Simon Daw for their podcast, What I Wish I Knew. I reflected on the learning from 35 years of Making Marketing Pay, with a [...]

This is the second of two posts sharing insights from our 14th annual research project on brand purpose. We look at how to make brand purpose pay by firmly rooting it on driving business [...]

The Oatly brand growth story is an amazing one. After 20 years of relatively low and stable revenues to 2014, a sleepy Swedish oat milk has transformed itself into a hyper-growth, lifestyle brand [...]

Post by Diego Kerner, Managing Partner for Latin America and Head of 360º Insight. In last week’s blog, I shared learnings from a recent regional innovation project. Those [...]

A risk for brand leaders is losing touch with the real world, spending too much time in the boardroom or, for the last 15 months, in your home office. I was interested to read how Will Shu, [...]

James Timpson, CEO of Timpson, is in the key-cutting business, with a chain of 2,000+ key-cutting and shoe repair shops. When it comes to leadership, he’s also in the crap-cutting business. His [...]

Guest post with brandgym intern Calum Betteley, who shares brand leadership learning from his experience as an elite rower. Calum rowed for team GB in the Junior European Championships in 2019 [...]

Personal brand purpose was one of the highlights of our recent global virtual brandgym partner retreat. In particular, we explored the power of translating your company brand purpose into a [...]

It’s become a brandgym blog tradition to start the year with a classic blog post about New Year resolutions by Diego Kerner, our Managing Partner based in Buenos Aries. In addition to his [...]