Leadership & performance

Post by Charlotte White, Managing Partner based in New York. We questioned whether Gatorade’s stretch to Unflavoured Water was “Dumb or Genius” in a recent brandgym blog. Time [...]

“Give your work a genuine purpose” was the attention grabbing headline in a Times article I read this week (1). “Before the pandemic, ‘purpose’ was voted as the [...]

Many people give up on their New Year’s resolutions by January 12th. This date was highlighted as “quitters day” by the Strava, the social network for athletes. A mere 8% of [...]

The recent Bud Lite brand campaign with transgender social influencer Dylan Mulvaney has created a brutal backlash. Sales of the beer dropped 17% after the campaign and $6 billion was wiped off [...]

By this time in January, many people have given up on their New Year’s resolutions. January 12th was highlighted as “quitters day” by the Strava, the social network for [...]

“Transforming your life” is quite a claim for a book to make. But having read The Expectation Effect by David Robinson, I can see how the book’s principles can indeed have a [...]

I just finished reading a fun and insightful book by comedian John Cleese: Creativity A Short and Cheerful Guide. As you can see from the image below, there are plenty of post-its marking pages [...]

If you’re a marketer, you probably think you’re good at writing creative briefs: 80% of clients said they were in research (1). However, only 10% of agencies believe their clients are [...]

In an earlier post here I suggested that getting out of your office is a great way to get insight. I looked at examples of leaders from Tesco, Timpsons and Deliveroo who spent time out on the [...]

This week I’m glued to Prep to Win, a new Amazon Prime series. This ‘fly on the wall’ sports documentary follows Harlequins, the rugby team I’ve supported for 15 years. [...]