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    • DAVID TAYLOR – GLOBAL
    • DAVID NICHOLS – GLOBAL
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    • JON GOLDSTONE – UK/GLOBAL
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brand-led growth brand-led growth
  • Services
  • Quality@Speed
  • Team
    • DAVID TAYLOR – GLOBAL
    • DAVID NICHOLS – GLOBAL
    • ANNE CHARBONNEAU – GLOBAL
    • JON GOLDSTONE – UK/GLOBAL
    • DIEGO KERNER – LATAM
    • PRASAD NARASIMHAN – ASIA
    • BEATRIZ MARTINEZ – MEXICO
    • Associates
  • Clients
  • Books
  • Blog
  • Academy
  • Contact
    • david@thebrandgym.com
    • davidn@thebrandgym.com
    • anne@thebrandgym.com
    • jon@thebrandgym.com
    • diego@thebrandgym.com
    • prasad@thebrandgym.com
    • bety@thebrandgym.com

Leadership & performance

 Writing better briefs: tips and tricks
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By David Taylor
In Distinctive communication, Leadership & performance
Posted June 29, 2022

Writing better briefs: tips and tricks

If you’re a marketer, you probably think you’re good at writing creative briefs: 80% of clients said they were in research (1). However, only 10% of agencies believe their clients are [...]

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 How Frontline experience can forge fresh insight
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By David Taylor
In Consumer Insight, Leadership & performance
Posted June 2, 2022

How Frontline experience can forge fresh insight

In an earlier post here I suggested that getting out of your office is a great way to get insight. I looked at examples of leaders from Tesco, Timpsons and Deliveroo who spent time out on the [...]

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 Purpose to Drive Performance: Harlequins Rugby
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By David Taylor
In Brand Vision, Positioning & Purpose, Leadership & performance
Posted May 5, 2022

Purpose to Drive Performance: Harlequins Rugby

This week I’m glued to Prep to Win, a new Amazon Prime series. This ‘fly on the wall’ sports documentary follows Harlequins, the rugby team I’ve supported for 15 years. [...]

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 What’s the relationship between stress and creativity?
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By David Taylor
In Leadership & performance
Posted March 17, 2022

What’s the relationship between stress and creativity?

This is a special guest post by Mark Simmonds, author of the recently published book Beat Stress at Work. When I was writing my new book, Beat Stress at Work, one of the key themes I was keen to [...]

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 Pitch to win: “The greatest sale deck ever”
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By David Taylor
In Internal engagement, Leadership & performance
Posted March 3, 2022

Pitch to win: “The greatest sale deck ever”

I did another inspiring mentoring session for the brilliant Expert Impact this week, coaching three social entrepreneurs on brand-led growth. One of the key questions that came up was crafting a [...]

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 Leadership lessons from playing rugby and selling sausages
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By David Taylor
In Leadership & performance
Posted February 24, 2022

Leadership lessons from playing rugby and selling sausages

This week features a guest post from one of my all-time heroes from the Harlequins rugby club I’ve followed for the last 15 years: Olly Kohn. He shares some great lessons on leadership from [...]

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 TURN NEW YEAR RESOLUTIONS INTO NEW HABITS
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By David Taylor
In Leadership & performance
Posted January 5, 2022

TURN NEW YEAR RESOLUTIONS INTO NEW HABITS

It’s become a brandgym blog tradition to start the year with a classic blog post about New Year resolutions and new habits by Diego Kerner, our Managing Partner based in Buenos Aries. In addition [...]

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 Why writing better briefs is good for business
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By David Taylor
In Distinctive communication, Leadership & performance
Posted October 26, 2021

Why writing better briefs is good for business

Post by Anne Charbonneau, Managing Partner based in Amsterdam. If you’re a marketer running a brand, you probably think you’re good at writing creative briefs: 80% of clients [...]

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 Personal Brand Revitalisation: 7 Life Lessons
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By David Taylor
In Leadership & performance, Personal purpose
Posted September 29, 2021

Personal Brand Revitalisation: 7 Life Lessons

Last week, I was lucky enough to be interviewed by Mike Irwin and Simon Daw for their podcast, What I Wish I Knew. I reflected on the learning from 35 years of Making Marketing Pay, with a [...]

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 Making purpose PAY: new brandgym research (post 2 of 2)
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By David Taylor
In Brand Vision, Positioning & Purpose, Leadership & performance, Social mission
Posted September 15, 2021

Making purpose PAY: new brandgym research (post 2 of 2)

This is the second of two posts sharing insights from our 14th annual research project on brand purpose. We look at how to make brand purpose pay by firmly rooting it on driving business growth. [...]

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