Investing in ‘BRAND-YOU’ during these crazy times
Post by Prasad Narasimhan, Managing Partner based in Bangalore, and Head of Customer Experience Coronavirus has brought entire societies and economies to a grinding halt. The risk for [...]
In Big brands under attack, Brand Vision, Positioning & Purpose, Consumer Insight, Innovation to Stretch into New Markets, Leadership & performance
Posted Big brands need to ‘think young’ to fight the insurgents
Post by Prasad Narasimhan, Managing Partner based in Bangalore, India and Head of Brand Experience. Big brands are trying to fight back against a rapidly growing tribe of insurgent brands [...]
3 ways to stay sane and connected during the lockdown
I’ve been exploring ways to stay connected and have fun during this time of anti-social distancing. And in this off-piste post I share a few of them… 1. Run a virtual quiz night, with [...]
In Brand Vision, Positioning & Purpose, Brand-led business, Distinctive products & services, Leadership & performance, Social mission
Posted Alila hotels: bottling the magic of a truly distinctive service brand
Post by Remona Duquense, Managing Partner for South East Asia. Luxury boutique hospitality business Alila is one my favourite examples of a distinctive service brand. And I was lucky enough to [...]
Tips from 20 years of working from home
In these unprecedented, turbulent times, millions of people are suddenly having to work remotely from home full time. So I thought it was useful to share some tips from the twenty or so years [...]
By David Taylor
Posted Turning personal purpose into action
Purpose is powerful stuff when done well. ‘Psychologists describe it as “the pathway to greater well-being” and doctors have even found that people with purpose in their lives are less prone to [...]
6 Ways to Make your New Year Resolutions STICK
It’s become a brandgym blog tradition to start the year with a classic blog post about New Year resolutions by Diego Kerner, our Managing Partner based in Buenos Aries. In addition to his [...]
By David Taylor
In Brand-led business, Distinctive products & services, Grow Your Core Business, Leadership & performance
Posted Can ‘Brand CEO’ Julian Dunkerton supercharge Superdry?
Julian Dunkerton of Superdry is the latest ‘Brand CEO’ that I’m backing with cold, hard cash. Brand CEOs are leaders who are the living, breathing embodiment of their brands. I first posted on [...]
The method in the mantras: keeping BBH’s culture strong for 37 years
Simple, memorable catchphrases or ‘mantras’ have played a key role in helping create and cultivate the brandgym’s culture. So I was fascinated to read Tom Roach’s article about how [...]
By Diego Kerner
In Brand rejuvenation, Brand Vision, Positioning & Purpose, Brand-led business, Leadership & performance
Posted Pascual’s prize shows revitalisation needs great strategy AND people
Post by Diego Kerner, Managing Partner for Latin America. Revitalising an old and slightly dusty brand is one of the greatest challenges in marketing. And this was just the challenge faced by Mar [...]