5 Lessons from the Bud Lite brand backlash
The recent Bud Lite brand campaign with transgender social influencer Dylan Mulvaney has created a brutal backlash. Sales of the beer dropped 17% after the campaign and $6 billion was wiped off [...]
The recent Bud Lite brand campaign with transgender social influencer Dylan Mulvaney has created a brutal backlash. Sales of the beer dropped 17% after the campaign and $6 billion was wiped off [...]
By this time in January, many people have given up on their New Year’s resolutions. January 12th was highlighted as “quitters day” by the Strava, the social network for [...]
“Transforming your life” is quite a claim for a book to make. But having read The Expectation Effect by David Robinson, I can see how the book’s principles can indeed have a [...]
I just finished reading a fun and insightful book by comedian John Cleese: Creativity A Short and Cheerful Guide. As you can see from the image below, there are plenty of post-its marking pages [...]
If you’re a marketer, you probably think you’re good at writing creative briefs: 80% of clients said they were in research (1). However, only 10% of agencies believe their clients are [...]
In an earlier post here I suggested that getting out of your office is a great way to get insight. I looked at examples of leaders from Tesco, Timpsons and Deliveroo who spent time out on the [...]
This week I’m glued to Prep to Win, a new Amazon Prime series. This ‘fly on the wall’ sports documentary follows Harlequins, the rugby team I’ve supported for 15 years. [...]
This is a special guest post by Mark Simmonds, author of the recently published book Beat Stress at Work. When I was writing my new book, Beat Stress at Work, one of the key themes I was keen to [...]
I did another inspiring mentoring session for the brilliant Expert Impact this week, coaching three social entrepreneurs on brand-led growth. One of the key questions that came up was crafting a [...]
This week features a guest post from one of my all-time heroes from the Harlequins rugby club I’ve followed for the last 15 years: Olly Kohn. He shares some great lessons on leadership from [...]
Get inspiring insights straight to your inbox.
In line with the General Data Protection Regulation, we have updated our Privacy Policy which now provides complete transparency about the ways in which we process your personal data. Our new fully GDPR compliant Privacy Policy is accessible here.