‘Cut the crap’ leadership: James Timpson
James Timpson, CEO of Timpson, is in the key-cutting business, with a chain of 2,000+ key-cutting and shoe repair shops. When it comes to leadership, he’s also in the crap-cutting business. His [...]
Brand Leadership lessons from high performance rowing
Guest post with brandgym intern Calum Betteley, who shares brand leadership learning from his experience as an elite rower. Calum rowed for team GB in the Junior European Championships in 2019 [...]
By David Taylor
Posted Linking company purpose and personal purpose
Personal brand purpose was one of the highlights of our recent global virtual brandgym partner retreat. In particular, we explored the power of translating your company brand purpose into a [...]
6 Ways to Make your New Year Resolutions STICK
It’s become a brandgym blog tradition to start the year with a classic blog post about New Year resolutions by Diego Kerner, our Managing Partner based in Buenos Aries. In addition to his [...]
By David Taylor
In Brand Vision, Positioning & Purpose, Brand-led business, Internal engagement, Leadership & performance
Posted Three ways to embed brand values in your business
Post by Remona Duquesne, Managing Partner based in Singapore Brand values can be highly effective at aligning, engaging and inspiring people in a business, provided they drive [...]
Using a crisis as a catalyst for change in coaching teams
Post by Diego Kerner, Managing Partner for Latin America. I recently had the privilege of coaching an International Category team as they worked to re-start their business following the easing of [...]
Unlock your creativity with outdoor workshops
Post by Anne Charbonneau, Managing Partner based in Amsterdam. “Virtual meetings are effective, but how can we freshen things up?” asked a client on a recent growth strategy project. [...]
By David Taylor
In Brand Vision, Positioning & Purpose, Brand-led business, Consumer Insight, Distinctive communication, Distinctive products & services, Leadership & performance, Social mission
Posted 10 brand building lessons from Gymshark
There’s lots to learn from the brand building success Gymshark. The fitness brand has done a great job on everything from product design to consumer insight and media channel innovation. [...]
The power of focusing on strengths, not weaknesses
One of my favourite activities during lockdown was using Gallup’s StrengthsFinder method with all five members of the Taylor family, including Mrs Taylor and my three daughters (aged 18, 18 [...]
By David Taylor
In Brand rejuvenation, Brand Vision, Positioning & Purpose, Consumer Insight, Covid Crisis, Innovation to Stretch into New Markets, Leadership & performance
Posted How to pivot your brand to save your business
I love reading about small brands ‘pivoting’ to save their businesses during these crazy times. These success stories appear like shafts of sunlight cutting through the clouds of doom [...]