Posted
A brand-led business is born: Greenwood
Post by David Nichols, Group Managing Partner and Head of brandgym|Create. We’re always looking out for examples of what we call brand-led business: where the brand drives the whole [...]
By David Taylor
In 'Turbo Charged' Marketing Plans, Brand-led business, Consumer Insight, Covid Crisis, Distinctive communication, Social mission
Posted How Just Eat Keeps Driving Growth
Just Eat, the take-away food delivery group, has grown strongly during our crazy Covid times: 2020 first half revenues of $1.2 billion were up +44% vs. year ago (1). The UK Marketing Director, [...]
By David Taylor
In Brand Vision, Positioning & Purpose, Brand-led business, Consumer Insight, Distinctive communication, Distinctive products & services, Leadership & performance, Social mission
Posted 10 brand building lessons from Gymshark
There’s lots to learn from the brand building success Gymshark. The fitness brand has done a great job on everything from product design to consumer insight and media channel innovation. [...]
Should you take a social stand like Ben & Jerry’s?
Ben & Jerry’s doesn’t just whip up tasty ice cream, it also whips up media storms by campaigning on social issues. The latest controversial Twitter campaign challenged the UK’s home secretary [...]
How should brands respond to the Covid crisis?
“How should we change our media spend and marketing strategy during the current crisis?” is a question most companies are asking themselves at the moment. A huge 67% of US brands and agencies are [...]
In Brand Vision, Positioning & Purpose, Brand-led business, Distinctive products & services, Leadership & performance, Social mission
Posted Alila hotels: bottling the magic of a truly distinctive service brand
Post by Remona Duquense, Managing Partner for South East Asia. Luxury boutique hospitality business Alila is one my favourite examples of a distinctive service brand. And I was lucky enough to [...]
Danone’s distinctive innovation taps into local culture
Post by Bety Martinez, brandgym Partner based in Mexico City. Breaking through the stream of new products launched every month is a tough challenge. Danone’s new line of [...]
Corona Protect Paradise: BRAND social responsibility in action
Last week I stocked up on Corona for a gathering at home organised by one of my daughters, Chloé. And whilst putting the beers in the fridge, I noticed an on-pack promotion: Plastic Doesn’t [...]
By David Taylor
In Brand Vision, Positioning & Purpose, Brand-led business, Distinctive products & services, Social mission
Posted Bringing to life a vision: ’Housing Britain’ by the Prince’s Foundation’s
Today I found inspiration on bringing to life a brand vision from an unusual source: Housing Britain: A Call to Action from The Prince’s Foundation, whose leader is Prince Charles (1). The report [...]
HAS Gillette’s social stand helped them grow? The CEO’s story
I hoped that last night’s British Brands Group lecture by Gillette CEO Gary Coombe would help answer the question from my January 19 post : Will Gillette’s ‘brand purpose’ [...]