Bringing to life a vision: ’Housing Britain’ by the Prince’s Foundation’s 

Today I found inspiration on bringing to life a brand vision from an unusual source: Housing Britain: A Call to Action from The Prince’s Foundation, whose leader is Prince Charles (1). The report [...]

The method in the mantras: keeping BBH’s culture strong for 37 years

Simple, memorable catchphrases or ‘mantras’ have played a key role in helping create and cultivate the brandgym’s culture. So I was fascinated to read Tom Roach’s article about how [...]

Range extension to drive premiumisation and penetration

Penetration is a key way to drive growth, as shown by the research in How Brands Grow by Byron Sharp. However, How Brands Grow actually addresses volume growth. And while this is important, a [...]

HAS Gillette’s social stand helped them grow? The CEO’s story

I hoped that last night’s British Brands Group lecture by Gillette CEO Gary Coombe would help answer the question from my January 19 post : Will Gillette’s ‘brand purpose’ [...]

WD-40’s culture: a ‘M.A.P.’ for people & business growth

A recent article on the WD-40 Company’s culture by Whitney Johnson (1) shows how developing, challenging and growing people has driven high employee engagement of three times the US norm [...]

A sorry Saga of stretching from the core 

Saga’s recent woes show the perils of stretching a brand too far, too fast, and neglecting the core (1). The insurance and travel provider for the over-50s recently announced a £310m write-down [...]

Can Kapten capture share from Uber?

A email inviting me to sign up to a new car-booking called Kapten grabbed my attention this week. Kaptain is one of several new ‘insurgent’ brands launching in London this year looking to steal [...]

Secrets of successful six second ads

Digital video ad spending is exploding and forecast to double by 2022 (1). But 65% of people skip digital video adverts, rising to 84% for mobile video which account for c.45% of digital video ad [...]

How to make a new recruit’s 1st day at work special?

The first day in a new job is an important and nerve-wracking one for a new hire; first impressions matter. Huel, the nutritional food brand, seems to have recognised this, based on a Linked In [...]

Is Lush mad to quit social media?

Lush’s recent decision to close down all its UK social media accounts grabbed the headlines. “I cannot fathom what has gone through the marketing director’s mind  for them to shut down [...]