How to manage losing powerful brand properties?
Distinctive brand properties (e.g. logos, colors, slogans, mascots) are important to stand out in today’s fast paced and cluttered markets. Building strong brand properties takes years and [...]
Brand Leadership lessons from high performance rowing
Guest post with brandgym intern Calum Betteley, who shares brand leadership learning from his experience as an elite rower. Calum rowed for team GB in the Junior European Championships in 2019 [...]
By David Taylor
In 'Turbo Charged' Marketing Plans, Brand Portfolios & Architecture, Brand Vision, Positioning & Purpose, Brand-led business, Consumer Insight, Core Range Extension, Covid Crisis, Distinctive communication, Distinctive packaging & design, Distinctive products & services, Driving Distribution, Global branding, Grow Your Core Business, Innovation to Stretch into New Markets, Marketing training
Posted 7 brand building steps that doubled Peloton’s business
In this post, I explore in detail how the brand building of Peloton drove explosive growth, using seven ‘workouts’ from our upcoming brandgym Mastering Brand Growth Program. I [...]
By David Taylor
Posted Linking company purpose and personal purpose
Personal brand purpose was one of the highlights of our recent global virtual brandgym partner retreat. In particular, we explored the power of translating your company brand purpose into a [...]
Practical brand strategy training: top priority for CMOs
Brand strategy training is the top priority for marketing capability, according to Gartner’s latest CMO Spend Survey (1), which is great to see. It is also encouraging that CMOs are focused on [...]
Innovation in a Virtual World: 5 key success factors
At the end of December we completed one of our most successful innovation projects, without meeting a single person face to face. It wasn’t a simple brief. Our client is based in the US and [...]
B2B brand distinctiveness: Boston Dynamics’ Dancing Robots
This week’s example of distinctive B2B brand communication comes from an unusual source: a robotics company called Boston Dynamics. The company’s owner SoftBank recently decided to sell the [...]
Virtual brand workshops: 6 secrets of success
Just over nine months ago I rushed back to London from a workshop in San Diego, following Trump’s announcement of US border closures owing to the growing threat of Covid-19. The date was, [...]
6 Ways to Make your New Year Resolutions STICK
It’s become a brandgym blog tradition to start the year with a classic blog post about New Year resolutions by Diego Kerner, our Managing Partner based in Buenos Aries. In addition to his [...]
By David Taylor
Posted 12 Top posts from a crazy 2020
As this bonkers year draws to a close, it’s time to look back on the year and pick some monthly highlights from our 52 weekly blog posts. In our 15 years of blogging, with almost 1,500 [...]