• Quality@Speed
  • Team
    • DAVID TAYLOR – GLOBAL
    • DAVID NICHOLS – GLOBAL
    • ANNE CHARBONNEAU – GLOBAL
    • JON GOLDSTONE – UK/GLOBAL
    • DIEGO KERNER – LATAM
    • PRASAD NARASIMHAN – ASIA
    • BEATRIZ MARTINEZ – MEXICO
    • Associates
  • Clients
  • Books
  • Blog
  • Contact
    • david@thebrandgym.com
    • davidn@thebrandgym.com
    • anne@thebrandgym.com
    • jon@thebrandgym.com
    • diego@thebrandgym.com
    • prasad@thebrandgym.com
    • bety@thebrandgym.com
brand-led growth brand-led growth
  • Quality@Speed
  • Team
    • DAVID TAYLOR – GLOBAL
    • DAVID NICHOLS – GLOBAL
    • ANNE CHARBONNEAU – GLOBAL
    • JON GOLDSTONE – UK/GLOBAL
    • DIEGO KERNER – LATAM
    • PRASAD NARASIMHAN – ASIA
    • BEATRIZ MARTINEZ – MEXICO
    • Associates
  • Clients
  • Books
  • Blog
  • Contact
    • david@thebrandgym.com
    • davidn@thebrandgym.com
    • anne@thebrandgym.com
    • jon@thebrandgym.com
    • diego@thebrandgym.com
    • prasad@thebrandgym.com
    • bety@thebrandgym.com

Archives

Author Archive for: "david"
 How to make your brand recession-proof?
0
By David Taylor
In 'Turbo Charged' Marketing Plans
Posted January 25, 2023

How to make your brand recession-proof?

Times are tough as we enter 2023, with The Bank of England warning of the longest recession since the 1930s. It seems a good time to re-visit and refresh the recommendations of our very first [...]

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 TURN NEW YEAR RESOLUTIONS INTO NEW HABITS
0
By David Taylor
In Leadership & performance
Posted January 20, 2023

TURN NEW YEAR RESOLUTIONS INTO NEW HABITS

By this time in January, many people have given up on their New Year’s resolutions. January 12th was highlighted as “quitters day” by the Strava, the social network for [...]

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 TRUE BRAND PARTERSHIP: COCA COLA at GALAXY’S EDGE in DISNEYLAND
0
By David Taylor
In Distinctive packaging & design
Posted January 11, 2023

TRUE BRAND PARTERSHIP: COCA COLA at GALAXY’S EDGE in DISNEYLAND

Post by brandgym partner Bety Martinez, based in Mexico City. Brand partnerships can often feel forced; a marriage of convenience rather than a strategic alliance creating synergy for both [...]

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 The 7 Deadly Sins of Brand Bureaucracy
0
By David Taylor
In Brand-led business
Posted January 4, 2023

The 7 Deadly Sins of Brand Bureaucracy

Our first post of 2023 revisits and refreshes the first ever brandgym article. The 7 Deadly Sins of Brand Bureaucracy was published 20 years ago this week in Market Leader magazine. I [...]

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 2022 IN REVIEW: TOP POSTS (PART 2)
0
By David Taylor
In Brand-led business
Posted December 28, 2022

2022 IN REVIEW: TOP POSTS (PART 2)

As 2022 draws to a close, we’re looking back at highlights from the 52 blog posts we published in the last 12 months. In this second of two posts we look at the top posts from July to [...]

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 2022 IN REVIEW: TOP POSTS (PART1)
0
By David Taylor
In Brand-led business
Posted December 21, 2022

2022 IN REVIEW: TOP POSTS (PART1)

As 2022 draws to a close, it’s time to look back at some highlights from the 52 blog posts we’ve published in the last 12 months. We’ve picked the most popular post from each [...]

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 PORTFOLIO STRATEGY for GROWTH: PEARSON
0
By David Taylor
In Brand Portfolios & Architecture
Posted December 16, 2022

PORTFOLIO STRATEGY for GROWTH: PEARSON

How does a company with a core business of selling physical books survive and thrive in a digital world? This is the challenge Pearson has tackled over the last decade or more. Recent results [...]

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 STRETCH to REVITALISE YOUR BRAND: ITV
0
By David Taylor
In Brand rejuvenation
Posted December 8, 2022

STRETCH to REVITALISE YOUR BRAND: ITV

Brand stretching, done well, can play a key role in revitalising a brand. One example of this in action is ITV’s new streaming service, ITVX. It launches fully today, replacing ITV Hub. I was [...]

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 What are the consumer trend predictions for 2023?
0
By David Taylor
In Consumer Insight
Posted November 30, 2022

What are the consumer trend predictions for 2023?

What are the key consumer trends heading into 2023? Nextatlas sought to answer just this question in a fascinating webinar I attended today (1). Their consumer trend forecasts are based on [...]

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 BRAND MARKETING CONTINUES to WORK for AIRBNB 
0
By David Taylor
In Brand rejuvenation, Brand-led business, Distinctive communication, Distinctive products & services
Posted November 23, 2022

BRAND MARKETING CONTINUES to WORK for AIRBNB 

I was interested to see Airbnb’s latest quarterly earnings report this month. In particular, I was curious to see an update on their strategy of re-focusing on brand marketing and reducing [...]

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