Distinctive packaging & design Archives

Jun 11 2025

Building a brand that wins two different audiences: Skyrizi

By David Taylor 'Turbo Charged' Marketing Plans, Distinctive communication, Distinctive packaging & design

How do you build a brand that wins with two very different audiences? It’s a classic challenge faced across many categories — from food brands needing to win over shoppers…

May 13 2025

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How to build a brand with low or no budget: Tenzing

By David Taylor Brand-led business, Distinctive packaging & design, Distinctive products & services

How do you build a brand in a highly competitive market with a limited budget or even no budget? Tenzing and its founder Huib Van Bockel are a brilliant example…

Dec 04 2024

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Marvellous Christmas Marketing: Melt Advent Calendar

By David Taylor Distinctive brand activation, Distinctive packaging & design

Every December, since our three girls were small, a Taylor family tradition is having an advent calendar with chocolate treats for each of the 24 days leading up to Christmas…

Nov 27 2024

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Lessons in Fresh Consistency from the Strictly brand

By David Taylor Distinctive communication, Distinctive packaging & design, Distinctive products & services

Last weekend, inspiration on the power of “fresh consistency” came from an unusual source: the TV programme Strictly Come Dancing. I joined Mrs Taylor on the sofa to watch this week’s…

Jul 15 2024

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The Danger of Ditching distinctive assets: Northampton Saints

By David Taylor Distinctive packaging & design

A controversial change to a leading English rugby club's visual identity hit the new headlines last week. This shows how distinctive brand assets (DBAs) are a hot topic for all…

Jun 27 2024

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Coors Light Colour Changing Cans: 15 Years of Fresh Consistency

By David Taylor Distinctive packaging & design

I recently read an article (1) about the Coors Light's "blue mountain" colour changing cans. Mountains on the can turn blue when the beer reaches an optimal cold temperature, thanks…

May 15 2024

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Aperol’s distinctive marketing serves up growth

By David Taylor Distinctive brand activation, Distinctive communication, Distinctive packaging & design

As sunny days become more common, even in the UK, an Aperol Spritz is one of my top tipples. The distinctive orange drink, in case you don't know it, is…

Jan 24 2024

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Distinctive Brand Assets: 11 ways to fully harness their potential (Part 2)

By David Taylor Distinctive brand activation, Distinctive communication, Distinctive packaging & design, Distinctive products & services

100% of marketing directors agree that Distinctive brand assets are an important driver of growth in our brandgym research. However, very few brand assets are truly distinctive, with a mere…

Jan 18 2024

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Distinctive Brand Assets: 11 ways to fully harness their potential (Part 1)

By David Taylor Distinctive brand activation, Distinctive communication, Distinctive packaging & design, Distinctive products & services

Distinctive brand assets (DBAs) are a hot topic. 100% of marketing directors agree that DBAs are an important driver of growth in our brandgym research, with 87% rating them extremely…

Dec 13 2023

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Smart Use of Secondary Packaging: Veuve Clicquot

By David Taylor Distinctive packaging & design, Grow Your Core Business

I posted a few weeks on the amazing job Veuve Clicquot has done in consistently bringing to life and amplifying their brand assets, in particular their yellow (or orange?) colour.…

Distinctive packaging & design61

Building a brand that wins two different audiences: Skyrizi

How to build a brand with low or no budget: Tenzing

Marvellous Christmas Marketing: Melt Advent Calendar

Lessons in Fresh Consistency from the Strictly brand

The Danger of Ditching distinctive assets: Northampton Saints

Coors Light Colour Changing Cans: 15 Years of Fresh Consistency

Aperol’s distinctive marketing serves up growth

Distinctive Brand Assets: 11 ways to fully harness their potential (Part 2)

Distinctive Brand Assets: 11 ways to fully harness their potential (Part 1)

Smart Use of Secondary Packaging: Veuve Clicquot

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