Mark Ritson misses the mark on Liquid Death, but rightly champions product
Mark Ritson sparked debate this week by dismissing the Liquid Death brand as being of “minuscule size“, “built from packaging and promotion, and little else“. His more [...]
Mark Ritson sparked debate this week by dismissing the Liquid Death brand as being of “minuscule size“, “built from packaging and promotion, and little else“. His more [...]
Back in 2016, the first brandgym blog post kicked off a campaign to “build brands on substance, not spin”. This was also the subtitle for our book Where’s the Sausage, published around the [...]
Post by Prasad Narasimhan, Managing Partner for South East Asia based in Bangalore, exploring some of the challenges of building and maintaining brand trust. Trust is a central pillar of any [...]
Post by Charlotte White, Managing Partner based in New York. We questioned whether Gatorade’s stretch to Unflavoured Water was “Dumb or Genius” in a recent brandgym blog. Time [...]
Post by Prasad Narasimhan, Managing Partner for Asia based in Bangalore. Air India recently launched a safety video that has been hugely loved by Indians, both at home and abroad (1). It [...]
As 2023 draws to a close, it’s time to look back at some highlights from the 52 blog posts we’ve published in the last 12 months. We’ve picked the most popular post from each month, based on the [...]
As 2023 draws to a close, it’s time to look back at some highlights from the 52 blog posts we’ve published in the last 12 months. We’ve picked the most popular post from each month, based on the [...]
I love coming across examples of brand campaigns that solve real business issues. Not trying to indirectly influence the business. Identifying a tangible barrier to growth and finding a creative [...]
I’ve posted before on the success of the Lego brand in growing their core business. I was interested to read in the FT about how the company’s new leader plans to keep this growth [...]
Our first post of 2023 revisits and refreshes the first ever brandgym article. The 7 Deadly Sins of Brand Bureaucracy was published 20 years ago this week in Market Leader magazine. I [...]
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