Three ways to embed brand values in your business

Post by Remona Duquesne, Managing Partner based in Singapore Brand values can be highly effective at aligning, engaging and inspiring people in a business, provided they drive [...]

Creativity to Grow the Core: Burger King

Burger King are famous for pushing creative boundaries, winning 94 Cannes Lions in the past four years, including four Grand Prix awards. But key to Burger King’s success has been focusing this [...]

How Just Eat Keeps Delivering Growth

Just Eat, the take-away food delivery group, has grown strongly during our crazy Covid times: 2020 first half revenues of $1.2 billion were up +44% vs. year ago (1). The UK Marketing Director, [...]

10 lessons from Gymshark’s billion dollar brand building

There’s lots to learn from the growth of fitness brand Gymshark, covering everything from product design to consumer insight and media channel innovation. The company has come a long way [...]

Should you take a social stand like Ben & Jerry’s?

Ben & Jerry’s doesn’t just whip up tasty ice cream, it also whips up media storms by campaigning on social issues. The latest controversial Twitter campaign challenged the UK’s home secretary [...]

‘Bake the brand’ into EVERYTHING you do like Orlebar Brown

The hallway of the Taylor residence has taken on the look of a post office sorting room during lockdown, with piles of packages arriving or being re-packed up ready for return. Most of the online [...]

Creating ‘signature services’ in a socially distanced world

Post by Remona Duquesne, Managing Partner based in Singapore. Brand experience plays a significant role in successful brand-led businesses, particularly in service sectors like travel, [...]

Embracing virtual working to keep brands fit: 13th Annual Research Paper

Our 13th annual research project explores the impact of the Covid-19 crisis on brand strategy. Lots of research has been published about cuts in marketing investment, but what about the [...]

How should brands respond to the Covid crisis? 

“How should we change our media spend and marketing strategy during the current crisis?” is a question most companies are asking themselves at the moment. A huge 67% of US brands and agencies are [...]

Alila hotels: bottling the magic of a truly distinctive service brand

Post by Remona Duquense, Managing Partner for South East Asia. Luxury boutique hospitality business Alila is one my favourite examples of a distinctive service brand. And I was lucky enough to [...]

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