By David Taylor
Posted 12 Top posts from a crazy 2020
As this bonkers year draws to a close, it’s time to look back on the year and pick some monthly highlights from our 52 weekly blog posts. In our 15 years of blogging, with almost 1,500 [...]
Posted
A brand-led business is born: Greenwood
Post by David Nichols, Group Managing Partner and Head of brandgym|Create. We’re always looking out for examples of what we call brand-led business: where the brand drives the whole [...]
In Brand Vision, Positioning & Purpose, Brand-led business, Internal engagement, Leadership & performance
Posted Three ways to embed brand values in your business
Post by Remona Duquesne, Managing Partner based in Singapore Brand values can be highly effective at aligning, engaging and inspiring people in a business, provided they drive [...]
By David Taylor
In 'Turbo Charged' Marketing Plans, Brand Vision, Positioning & Purpose, Brand-led business, Distinctive communication, Grow Your Core Business
Posted Creativity to Grow the Core: Burger King
Burger King are famous for pushing creative boundaries, winning 94 Cannes Lions in the past four years, including four Grand Prix awards. But key to Burger King’s success has been focusing this [...]
By David Taylor
In 'Turbo Charged' Marketing Plans, Brand-led business, Consumer Insight, Covid Crisis, Distinctive communication, Social mission
Posted How Just Eat Keeps Driving Growth
Just Eat, the take-away food delivery group, has grown strongly during our crazy Covid times: 2020 first half revenues of $1.2 billion were up +44% vs. year ago (1). The UK Marketing Director, [...]
By David Taylor
In Brand Vision, Positioning & Purpose, Brand-led business, Consumer Insight, Distinctive communication, Distinctive products & services, Leadership & performance, Social mission
Posted 10 brand building lessons from Gymshark
There’s lots to learn from the brand building success Gymshark. The fitness brand has done a great job on everything from product design to consumer insight and media channel innovation. [...]
Should you take a social stand like Ben & Jerry’s?
Ben & Jerry’s doesn’t just whip up tasty ice cream, it also whips up media storms by campaigning on social issues. The latest controversial Twitter campaign challenged the UK’s home secretary [...]
By David Taylor
Posted ‘Bake the brand’ into EVERYTHING you do like Orlebar Brown
The hallway of the Taylor residence has taken on the look of a post office sorting room during lockdown, with piles of packages arriving or being re-packed up ready for return. Most of the online [...]
Creating ‘signature services’ in a socially distanced world
Post by Remona Duquesne, Managing Partner based in Singapore. Brand experience plays a significant role in successful brand-led businesses, particularly in service sectors like travel, [...]
By David Taylor
In Brand Vision, Positioning & Purpose, Brand-led business, Consumer Insight, Covid Crisis, Grow Your Core Business, Workshops
Posted Embracing virtual working to keep brands fit: 13th Annual Research Paper
Our 13th annual research project explores the impact of the Covid-19 crisis on brand strategy. Lots of research has been published about cuts in marketing investment, but what about the [...]