• Quality@Speed
  • Team
    • DAVID TAYLOR – GLOBAL
    • DAVID NICHOLS – GLOBAL
    • ANNE CHARBONNEAU – GLOBAL
    • JON GOLDSTONE – UK/GLOBAL
    • DIEGO KERNER – LATAM
    • PRASAD NARASIMHAN – ASIA
    • BEATRIZ MARTINEZ – MEXICO
    • Associates
  • Clients
  • Books
  • Blog
  • Contact
    • david@thebrandgym.com
    • davidn@thebrandgym.com
    • anne@thebrandgym.com
    • jon@thebrandgym.com
    • diego@thebrandgym.com
    • prasad@thebrandgym.com
    • bety@thebrandgym.com
brand-led growth brand-led growth
  • Quality@Speed
  • Team
    • DAVID TAYLOR – GLOBAL
    • DAVID NICHOLS – GLOBAL
    • ANNE CHARBONNEAU – GLOBAL
    • JON GOLDSTONE – UK/GLOBAL
    • DIEGO KERNER – LATAM
    • PRASAD NARASIMHAN – ASIA
    • BEATRIZ MARTINEZ – MEXICO
    • Associates
  • Clients
  • Books
  • Blog
  • Contact
    • david@thebrandgym.com
    • davidn@thebrandgym.com
    • anne@thebrandgym.com
    • jon@thebrandgym.com
    • diego@thebrandgym.com
    • prasad@thebrandgym.com
    • bety@thebrandgym.com

Brand-led business

 The 7 Deadly Sins of Brand Bureaucracy
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By David Taylor
In Brand-led business
Posted January 4, 2023

The 7 Deadly Sins of Brand Bureaucracy

Our first post of 2023 revisits and refreshes the first ever brandgym article. The 7 Deadly Sins of Brand Bureaucracy was published 20 years ago this week in Market Leader magazine. I [...]

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 2022 IN REVIEW: TOP POSTS (PART 2)
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By David Taylor
In Brand-led business
Posted December 28, 2022

2022 IN REVIEW: TOP POSTS (PART 2)

As 2022 draws to a close, we’re looking back at highlights from the 52 blog posts we published in the last 12 months. In this second of two posts we look at the top posts from July to [...]

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 2022 IN REVIEW: TOP POSTS (PART1)
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By David Taylor
In Brand-led business
Posted December 21, 2022

2022 IN REVIEW: TOP POSTS (PART1)

As 2022 draws to a close, it’s time to look back at some highlights from the 52 blog posts we’ve published in the last 12 months. We’ve picked the most popular post from each [...]

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 BRAND MARKETING CONTINUES to WORK for AIRBNB 
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By David Taylor
In Brand rejuvenation, Brand-led business, Distinctive communication, Distinctive products & services
Posted November 23, 2022

BRAND MARKETING CONTINUES to WORK for AIRBNB 

I was interested to see Airbnb’s latest quarterly earnings report this month. In particular, I was curious to see an update on their strategy of re-focusing on brand marketing and reducing [...]

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 Soho House Brand: Stretching Strategically
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By David Taylor
In Brand-led business, Innovation to Stretch into New Markets
Posted November 18, 2022

Soho House Brand: Stretching Strategically

I was lucky enough to spend a lovely couple of days at Soho Farmhouse last weekend with Mrs Taylor for a birthday celebration. This country outpost of members club Soho House is made up of cabins [...]

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 BRAND MARKETING BENEFITS AIRBNB 
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By David Taylor
In Brand rejuvenation, Brand-led business, Distinctive communication, Distinctive products & services
Posted April 28, 2022

BRAND MARKETING BENEFITS AIRBNB 

Airbnb reported its strongest ever quarterly results in the 4th quarter of 2021. Revenue of $1.5bn was up 38% vs. 2019. At the same time, sales and marketing spend decreased by 25% (excluding [...]

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 Image wrapper branding: the Evri name change
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By David Taylor
In Brand-led business, Distinctive packaging & design
Posted April 20, 2022

Image wrapper branding: the Evri name change

I thought I had seen it all when it comes to name change nonsense, with abrdn a recent example I posted on. But then my dad brought to my attention the ‘re-branding’ of Hermes, one of the one of [...]

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 Brand growth inspiration from our first 20 years
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By David Taylor
In Brand-led business, Distinctive products & services, Grow Your Core Business
Posted January 10, 2022

Brand growth inspiration from our first 20 years

This year we created a special set of new year postcards, celebrating the first 20 years of the brandgym: BG20. In the spirit of fresh consistency, we re-visited the postcards we did 10 years [...]

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 Core renovation of a traditional service: Milk & More
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By David Taylor
In Brand rejuvenation, Brand-led business
Posted November 16, 2021

Core renovation of a traditional service: Milk & More

You can’t get a more traditional service than ‘the milkman’ (or milkperson as I guess they should be now called). Milkmen/women drive around delivering milk to your door on a daily basis. I [...]

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 Why is brand purpose failing to fully deliver ? New brandgym research (post 1 of 2)
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By David Taylor
In Brand Vision, Positioning & Purpose, Brand-led business
Posted September 9, 2021

Why is brand purpose failing to fully deliver ? New brandgym research (post 1 of 2)

This is the first of two posts sharing insights from our 14th annual research project on brand purpose. The research used a quantitative survey of 160+ senior marketing professionals across [...]

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