• Services
  • Quality@Speed
  • Team
    • DAVID TAYLOR – GLOBAL
    • DAVID NICHOLS – GLOBAL
    • ANNE CHARBONNEAU – GLOBAL
    • JON GOLDSTONE – UK/GLOBAL
    • DIEGO KERNER – LATAM
    • PRASAD NARASIMHAN – ASIA
    • BEATRIZ MARTINEZ – MEXICO
    • Associates
  • Clients
  • Books
  • Blog
  • Academy
  • Contact
    • david@thebrandgym.com
    • davidn@thebrandgym.com
    • anne@thebrandgym.com
    • jon@thebrandgym.com
    • diego@thebrandgym.com
    • prasad@thebrandgym.com
    • bety@thebrandgym.com
brand-led growth brand-led growth
  • Services
  • Quality@Speed
  • Team
    • DAVID TAYLOR – GLOBAL
    • DAVID NICHOLS – GLOBAL
    • ANNE CHARBONNEAU – GLOBAL
    • JON GOLDSTONE – UK/GLOBAL
    • DIEGO KERNER – LATAM
    • PRASAD NARASIMHAN – ASIA
    • BEATRIZ MARTINEZ – MEXICO
    • Associates
  • Clients
  • Books
  • Blog
  • Academy
  • Contact
    • david@thebrandgym.com
    • davidn@thebrandgym.com
    • anne@thebrandgym.com
    • jon@thebrandgym.com
    • diego@thebrandgym.com
    • prasad@thebrandgym.com
    • bety@thebrandgym.com

Brand-led business

 BRAND MARKETING BENEFITS AIRBNB 
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By David Taylor
In Brand rejuvenation, Brand-led business, Distinctive communication, Distinctive products & services
Posted April 28, 2022

BRAND MARKETING BENEFITS AIRBNB 

Airbnb reported its strongest ever quarterly results in the 4th quarter of 2021. Revenue of $1.5bn was up 38% vs. 2019. At the same time, sales and marketing spend decreased by 25% (excluding [...]

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 Image wrapper branding: the Evri name change
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By David Taylor
In Brand-led business, Distinctive packaging & design
Posted April 20, 2022

Image wrapper branding: the Evri name change

I thought I had seen it all when it comes to name change nonsense, with abrdn a recent example I posted on. But then my dad brought to my attention the ‘re-branding’ of Hermes, one of the one of [...]

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 Brand growth inspiration from our first 20 years
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By David Taylor
In Brand-led business, Distinctive products & services, Grow Your Core Business
Posted January 10, 2022

Brand growth inspiration from our first 20 years

This year we created a special set of new year postcards, celebrating the first 20 years of the brandgym: BG20. In the spirit of fresh consistency, we re-visited the postcards we did 10 years [...]

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 Core renovation of a traditional service: Milk & More
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By David Taylor
In Brand rejuvenation, Brand-led business
Posted November 16, 2021

Core renovation of a traditional service: Milk & More

You can’t get a more traditional service than ‘the milkman’ (or milkperson as I guess they should be now called). Milkmen/women drive around delivering milk to your door on a daily basis. I [...]

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 Why is brand purpose failing to fully deliver ? New brandgym research (post 1 of 2)
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By David Taylor
In Brand Vision, Positioning & Purpose, Brand-led business
Posted September 9, 2021

Why is brand purpose failing to fully deliver ? New brandgym research (post 1 of 2)

This is the first of two posts sharing insights from our 14th annual research project on brand purpose. The research used a quantitative survey of 160+ senior marketing professionals across [...]

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 5 ways the world’s fastest car can fuel your brand thinking
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By David Taylor
In Brand-led business, Distinctive products & services, Innovation to Stretch into New Markets
Posted August 18, 2021

5 ways the world’s fastest car can fuel your brand thinking

Post by Jon Goldstone, Managing Partner based in London. I must admit I’d never hear of Rimac until I recently read about their new 55/45 joint venture with Porsche: ‘Bugatti Rimac’. I was [...]

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 Tech-enabled advertising: Castle Lite’s Cold Tracker
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By David Taylor
In Brand-led business, Distinctive communication, Distinctive products & services
Posted July 7, 2021

Tech-enabled advertising: Castle Lite’s Cold Tracker

The most satisfying part of my job is seeing brandgym clients achieve their brand and business ambitions in the marketplace. A recent example was seeing the Castle Lite team and their agency [...]

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 Making brands truly consumer-centric: perspectives from a disabled marketeer
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By David Taylor
In Brand-led business, Consumer Insight, Distinctive products & services, Social mission
Posted July 2, 2021

Making brands truly consumer-centric: perspectives from a disabled marketeer

Post by Bety Martinez, our brilliant brandgym Partner based in Mexico City. This week, I was moved by a report from Interbrand on “The pursuit of the barrier-free brand experience” (1). It is a [...]

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 Brand Portfolio Rationalisation to Currys: “Gear shift, not facelift”
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By David Taylor
In Brand Portfolios & Architecture, Brand-led business, Naming
Posted June 14, 2021

Brand Portfolio Rationalisation to Currys: “Gear shift, not facelift”

I read with interest the Dixons Carphone group’s planned name change linked to brand portfolio rationalisation. In this post I explore why this change is strategically sound, in contrast to the [...]

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 Bumble’s CEO shares secrets of successful brand building
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By David Taylor
In Brand-led business, Consumer Insight, Distinctive products & services
Posted June 10, 2021

Bumble’s CEO shares secrets of successful brand building

On a plane (yes, a plane!) this week I read with interest Whitney Wolfe Herd, founder and CEO of ‘female-first’ dating app Bumble, talking about her secrets of success in GQ (1). And [...]

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