How should brands respond to the Covid crisis?
“How should we change our media spend and marketing strategy during the current crisis?” is a question most companies are asking themselves at the moment. A huge 67% of US brands and agencies are [...]
In Brand Vision, Positioning & Purpose, Brand-led business, Distinctive products & services, Leadership & performance, Social mission
Posted Alila hotels: bottling the magic of a truly distinctive service brand
Post by Remona Duquense, Managing Partner for South East Asia. Luxury boutique hospitality business Alila is one my favourite examples of a distinctive service brand. And I was lucky enough to [...]
In Brand Vision, Positioning & Purpose, Brand-led business, Distinctive products & services, Internal engagement
Posted Bringing brand experience to life
Post by Prasad Narasimhan, Managing Partner based in Bangalore, India and Head of Brand Experience. Today’s social world raises the bar for brands The best brands today recognize the need to [...]
Customer CARE when things go bad: how Emirates got it wrong
Guest post by Prasad Narasimhan, Managing Partner based in Bangalore India, and a specialist in Brand Experience. They say that a man’s true character only reveals itself in tough times. The same [...]
By David Taylor
In Brand-led business, Distinctive products & services, Grow Your Core Business, Leadership & performance
Posted Can ‘Brand CEO’ Julian Dunkerton supercharge Superdry?
Julian Dunkerton of Superdry is the latest ‘Brand CEO’ that I’m backing with cold, hard cash. Brand CEOs are leaders who are the living, breathing embodiment of their brands. I first posted on [...]
In Brand Vision, Positioning & Purpose, Brand-led business, Distinctive packaging & design, Distinctive products & services
Posted Brand AND deliver: beyond ‘image wrapper’ branding to brand-led business
Over the years, I’ve walked into a number of advertising campaign briefings only to realise halfway through that the company didn’t need advertising, it needed branding. Advertising is only [...]
By David Taylor
In Brand Vision, Positioning & Purpose, Brand-led business, Distinctive products & services, Social mission
Posted Bringing to life a vision: ’Housing Britain’ by the Prince’s Foundation’s
Today I found inspiration on bringing to life a brand vision from an unusual source: Housing Britain: A Call to Action from The Prince’s Foundation, whose leader is Prince Charles (1). The report [...]
By Diego Kerner
In Brand rejuvenation, Brand Vision, Positioning & Purpose, Brand-led business, Leadership & performance
Posted Pascual’s prize shows revitalisation needs great strategy AND people
Post by Diego Kerner, Managing Partner for Latin America. Revitalising an old and slightly dusty brand is one of the greatest challenges in marketing. And this was just the challenge faced by Mar [...]
Posted
Secrets of a successful start-up: CureFit
Post by Prasad Narasimhan, Managing Partner based in Bangalore. India throbs to the beat of a million start-ups and CureFit is one of the most exciting, making big waves in the world of fitness, [...]
In Big brands under attack, Brand Vision, Positioning & Purpose, Brand-led business, Consumer Insight, Distinctive packaging & design, Distinctive products & services, Internal engagement
Posted Inside an insurgent: the Gran Luchito story
Post by Jon Goldstone, Managing Partner (Global) based in London According to 88% of marketing directors in our research (posted here) smaller, ’insurgent’ brands pose a serious threat to big [...]