Grow Your Core Business

This week, I’ve had fun trying out my new Apple Watch Series 9, a birthday present from Mrs Taylor. It replaced the Series 1 watch bought at launch, back in 2015. In particular, I’ve been [...]

I’ve posted before on the success of the Lego brand in growing their core business. I was interested to read in the FT about how the company’s new leader plans to keep this growth [...]

New research from brandgym partner agency System 1 shows how ‘digging for treasure’ in your brand archive has the potential to pay off. The agency re-tested one of the first ever ads [...]

I first posted on Innocent’s Big Knit campaign 16 years ago, back in 2007. People are invited to knit small hats which then go on top of Innocent smoothie bottles. 25p from each bottle sold [...]

I’m always on the hunt for new examples of growing the core, to use in our brandgym projects and on our brandgym Mastering Brand Growth program. Growing the core is an important but [...]

I came across a brilliant way of using promotional gifts to build your brand on a recent trip up North to see my mum and dad. At breakfast, my mum put out a couple of cereal bowls on the table [...]

How Brands Grow first came on my radar back in 2011. I saw one of the first UK talks by author Byron Sharp, at the IPA. The bespectacled Aussie professor almost created a riot with his [...]

This year we created a special set of new year postcards, celebrating the first 20 years of the brandgym: BG20. In the spirit of fresh consistency, we re-visited the postcards we did 10 years [...]

As another crazy year draws to a close, it’s time to look back at some monthly highlights from our 52 weekly blog posts. In our 20 years of blogging, with over 1,500 posts under our belt, there’s [...]

I’m pleased to see that positive predictions about Pets at Home in this post two years ago proved to be accurate. Pre-tax profits rose +81% to £71 million in the 28 weeks to October, 2021 [...]