How to get retail customer support for growing the core?
“We know we should grow the core. But our sales force and retail customers demand innovation and new products to give us support!” This challenge was shared during a workshop I [...]
In Big brands under attack, Brand rejuvenation, Distinctive products & services, Grow Your Core Business
Posted Best Buy show how big brands CAN fight back
Post by David Nichols, Group Managing Partner and Head of Invention I recently read a great article in Inc. magazine about big US retailer Best Buy and its comeback from the brink in 2012 (1). [...]
By David Taylor
Posted How did Microsoft get its mojo back?
Microsoft’s market valuation pulled ahead of Apple for the first time since 2010, confirming how effectively CEO Satya Nadella has revitalised the once ailing company. The share price has [...]
Busting the myths of brand loyalty
“Focusing on driving loyalty with existing customers is the best way to grow, right?” asked the CMO of a major retail client this week. “Analysis shows that if we get loyal [...]
A Triumph of brand rejuvenation
The re-launch of Triumph motorcycles is a great example of brand rejuvenation. A surge in bike sales boosted 2016/17 revenues +22% to £499 million, with pre-tax profits growing by almost 50% [...]
A Genie helps the AA Stretch to grow the core
An email from the AA breakdown service grabbed my attention this morning. It was promoting Car Genie, a little device that plugs into you car and lets you know if it spots a fault via an app on [...]
Finding growth closer to the core, like Bonne Maman
Too often, when it comes to innovation, brands look to stretch to new categories or bring whole new benefits before actually looking closer at the core, where there may be smart and more [...]
How can big brands can fight back?
Big consumer brands face many challenges today, including retailer pressure, rising commodity prices and new, smaller ‘insurgent brands’. Despite these challenges, big brands are not [...]
Are big brands really dying?
The media is full of stories about big brands declining and even facing extinction. The dominant narrative is as follows: Big brands are losing out to smaller ‘insurgent brands’ These [...]
Heinz: smart sizing to grow the core
Heinz Baked Beans have been a staple of the UK & Australian diet for several generations. In the UK the brand is still the undisputed leader with sales of £847m in 2015. In Australia, they [...]