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brand-led growth brand-led growth
  • Services
  • Quality@Speed
  • Team
    • DAVID TAYLOR – GLOBAL
    • DAVID NICHOLS – GLOBAL
    • ANNE CHARBONNEAU – GLOBAL
    • JON GOLDSTONE – UK/GLOBAL
    • DIEGO KERNER – LATAM
    • PRASAD NARASIMHAN – ASIA
    • REMONA DUQUESNE – ASIA
    • BEATRIZ MARTINEZ – MEXICO
  • Clients
  • Books
  • Blog
  • Training-new
  • Contact
    • david@thebrandgym.com
    • davidn@thebrandgym.com
    • anne@thebrandgym.com
    • jon@thebrandgym.com
    • diego@thebrandgym.com
    • prasad@thebrandgym.com
    • remona@thebrandgym.com
    • bety@thebrandgym.com

Global branding

 Brand growth inspiration from … Mr Bean! (updated)
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By David Taylor
In Brand rejuvenation, Distinctive communication, Distinctive products & services, Global branding
Posted December 13, 2020

Brand growth inspiration from … Mr Bean! (updated)

Inspiration on brand growth this week comes from an unusual source: Mr Bean. An article in The Times (1) explored some of the reasons for the character’s enduring and ever-growing global appeal. [...]

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 Cadbury remembers and refreshes what made it famous
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By Simon Gore
In Brand rejuvenation, Global branding, Grow Your Core Business
Posted April 22, 2020

Cadbury remembers and refreshes what made it famous

Post by Simon Gore, Managing Partner and Head of Visual Identity & Naming. The league table of Britain’s biggest brands shows what a good job the Cadbury’s team have done at revitalising [...]

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By David Taylor
In Global branding, Leadership & performance
Posted July 6, 2017

Global brand management: head, heart and hands

“The global marketer’s role is tough – made harder by the knowledge that some of the most powerful people in the organisation would prefer it didn’t exist at all,” [...]

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