Cadbury remembers and refreshes what made it famous

Post by Simon Gore, Managing Partner and Head of Visual Identity & Naming. The league table of Britain’s biggest brands shows what a good job the Cadbury’s team have done at revitalising [...]

Global brand management: head, heart and hands

“The global marketer’s role is tough – made harder by the knowledge that some of the most powerful people in the organisation would prefer it didn’t exist at all,” [...]