Vaseline grow the core for 150 years and more
I’m always on the hunt for new examples of growing the core, to use in our brandgym projects and on our brandgym Mastering Brand Growth program. Growing the core is an important but [...]
By David Taylor
In Brand Vision, Positioning & Purpose, Distinctive packaging & design, Distinctive products & services, Global branding
Posted Jo Malone: the secrets behind the scent
Post by guest brandgym blog contributor Jessica Taylor, sharing real-life insights from her recent experience working as a stylist in Jo Malone’s flagship store on Regent Street, London. Jo [...]
By David Taylor
In Core Range Extension, Distinctive products & services, Driving Distribution, Global branding, Grow Your Core Business
Posted Lego’s constant core revitalisation
Lego is a lockdown winner, with 2020 sales growing +13%, profits up +20% and market share gains achieved in its 12 largest markets (1). But these short term results are the reward for more than a [...]
By David Taylor
In 'Turbo Charged' Marketing Plans, Brand Portfolios & Architecture, Brand Vision, Positioning & Purpose, Brand-led business, Consumer Insight, Core Range Extension, Covid Crisis, Distinctive communication, Distinctive packaging & design, Distinctive products & services, Driving Distribution, Global branding, Grow Your Core Business, Innovation to Stretch into New Markets, Marketing training
Posted 7 brand building steps that doubled Peloton’s business
In this post, I explore in detail how the brand building of Peloton drove explosive growth, using seven ‘workouts’ from our brandgym Academy Mastering Brand Growth Program. I also [...]
By David Taylor
Posted Brand growth inspiration from … Mr Bean! (updated)
Inspiration on brand growth this week comes from an unusual source: Mr Bean. An article in The Times (1) explored some of the reasons for the character’s enduring and ever-growing global appeal. [...]
Cadbury remembers and refreshes what made it famous
Post by Simon Gore, Managing Partner and Head of Visual Identity & Naming. The league table of Britain’s biggest brands shows what a good job the Cadbury’s team have done at revitalising [...]
Global brand management: head, heart and hands
“The global marketer’s role is tough – made harder by the knowledge that some of the most powerful people in the organisation would prefer it didn’t exist at all,” [...]