Marketing training Archives

Posted February 28, 2023

Practical brand strategy: top capability priority for CMOs

Which marketing capability is the most important to work on in 2023 as you think about your marketing training priorities? Marketing Directors were asked this question in a survey by Gartner (1). [...]

By David Taylor

In Marketing training, Personal purpose

Posted January 25, 2022

How launching something new can ignite your mojo

This week marks the one year anniversary of launching the brandgym Mastering Brand Growth program. This new online training program is part of brandgym Academy, our global brandgym centre for [...]

By David Taylor

In 'Turbo Charged' Marketing Plans, Brand Portfolios & Architecture, Brand Vision, Positioning & Purpose, Brand-led business, Consumer Insight, Core Range Extension, Covid Crisis, Distinctive communication, Distinctive packaging & design, Distinctive products & services, Driving Distribution, Global branding, Grow Your Core Business, Innovation to Stretch into New Markets, Marketing training

Posted February 10, 2021

7 brand building steps that doubled Peloton’s business

In this post, I explore in detail how the brand building of Peloton drove explosive growth, using seven ‘workouts’ from our brandgym Academy Mastering Brand Growth Program. I also [...]

By David Taylor

In Covid Crisis, Marketing training

Posted January 27, 2021

Practical brand strategy training: top priority for CMOs

Brand strategy training is the top priority for marketing capability, according to Gartner’s CMO Spend Survey (1), which is great to see. It is also encouraging that CMOs are focused on growing [...]