• Services
  • Quality@Speed
  • Team
    • DAVID TAYLOR – GLOBAL
    • DAVID NICHOLS – GLOBAL
    • ANNE CHARBONNEAU – GLOBAL
    • JON GOLDSTONE – UK/GLOBAL
    • DIEGO KERNER – LATAM
    • PRASAD NARASIMHAN – ASIA
    • REMONA DUQUESNE – ASIA
    • BEATRIZ MARTINEZ – MEXICO
  • Clients
  • Books
  • Blog
  • Training-new
  • Contact
    • david@thebrandgym.com
    • davidn@thebrandgym.com
    • anne@thebrandgym.com
    • jon@thebrandgym.com
    • diego@thebrandgym.com
    • prasad@thebrandgym.com
    • remona@thebrandgym.com
    • bety@thebrandgym.com
brand-led growth brand-led growth
  • Services
  • Quality@Speed
  • Team
    • DAVID TAYLOR – GLOBAL
    • DAVID NICHOLS – GLOBAL
    • ANNE CHARBONNEAU – GLOBAL
    • JON GOLDSTONE – UK/GLOBAL
    • DIEGO KERNER – LATAM
    • PRASAD NARASIMHAN – ASIA
    • REMONA DUQUESNE – ASIA
    • BEATRIZ MARTINEZ – MEXICO
  • Clients
  • Books
  • Blog
  • Training-new
  • Contact
    • david@thebrandgym.com
    • davidn@thebrandgym.com
    • anne@thebrandgym.com
    • jon@thebrandgym.com
    • diego@thebrandgym.com
    • prasad@thebrandgym.com
    • remona@thebrandgym.com
    • bety@thebrandgym.com

Brand Portfolios & Architecture

 Brand portfolio focus: Coca-Cola “kill the zombies”
0
By David Taylor
In Brand Portfolios & Architecture
Posted December 16, 2020

Brand portfolio focus: Coca-Cola “kill the zombies”

Coca-Cola is pursuing brand portfolio focus in response to the Covid crisis, which contributed to a 2nd quarter sales drop of 27%, the biggest quarterly decline in a decade. CEO James Quincy [...]

READ MORE
 Brand focus: laying bare why Majestic Wines is focusing on Naked
0
By David Taylor
In Brand Portfolios & Architecture
Posted April 10, 2019

Brand focus: laying bare why Majestic Wines is focusing on Naked

Majestic Wine Groups’s plan to ditch the Majestic Wine Warehouse brand, close some stores and migrate the whole business to the Naked Wines brand* got a cold reception from investors, with [...]

READ MORE
 Effective range architecture: 5 key insights
0
By Anne Charbonneau
In Brand Portfolios & Architecture
Posted October 31, 2018

Effective range architecture: 5 key insights

[Post by Anne Charbonneau, Managing Partner based in Amsterdam] At my local Dutch supermarket yesterday, I stared in utter confusion at the shelf of soya drinks, faced with explosion of possible [...]

READ MORE
0
By David Taylor
In Brand Portfolios & Architecture
Posted October 19, 2018

Brand Architecture for Business Growth

Brand architecture can be a theoretical and over-intellectual process that takes place in a conceptual vacuum, divorced from business reality. One resulting problem is brand proliferation, where [...]

READ MORE
0
By David Taylor
In Brand Portfolios & Architecture
Posted July 4, 2016

Focus on the core: Sainsbury’s ditch discount chain

After several recent posts on Tesco focusing on its core business, here and here, today it is the turn of Sainsbury’s to take the headlines. CEO Mike Coupe announced that the company was [...]

READ MORE
0
By David Taylor
In Brand Portfolios & Architecture, Brand-led business
Posted June 15, 2016

Brand portfolio strategy: four ways to focus

I’m a big believer in the power of brand portfolio strategy. It’s one of the key topics on our brandgym Mastering Brand Growth program on our brandgym Academy online training [...]

READ MORE
0
By David Taylor
In Brand Portfolios & Architecture
Posted February 1, 2016

“Brand-led transformation”: BT buy EE for £12.5 billion

The acquisition of the EE mobile network business by BT got the green light from competition authorities last week. Below I explore how the creation and development of the EE brand played a key [...]

READ MORE
3
By David Taylor
In Brand Portfolios & Architecture
Posted December 5, 2007

How to focus your portfolio: Danone’s Amazing Transformation

Danone’s transformation over the last 10 years is nothing short of remarkable. The latest and perhaps most significant episodes in this story is coming to a close now. They are selling [...]

READ MORE

SIGN UP TO OUR WEEKLY BLOG EMAIL

Get inspiring insights on brand growth straight to your inbox along with news on upcoming brand Academy online training programs.

In line with the General Data Protection Regulation, we have updated our Privacy Policy which now provides complete transparency about the ways in which we process your personal data. Our new fully GDPR compliant Privacy Policy is accessible here.