A royal rebranding: tips for Harry and Meghan
Post by Simon Gore, Managing Partner and Head of Visual Identity & Naming. The Duke and Duchess of Sussex (Prince Harry and Meghan Markle) are about to start a rebranding process, as they can [...]
When should you change your brand name?
I noted with interest the decision of brilliant book publisher Lost My Name to loose their own name: the company is now called Wonderbly, as announced here. Wonderbly harnesses digital technology [...]
Risks and rewards of renaming: Pernod Ricard
Guest blogger David Nichols, brandgym Managing Partner and head of invention When does internal clarity and strategic uniformity trump local differences in global branding? And when should you [...]