I read with interest the Dixons Carphone group’s planned name change linked to brand portfolio rationalisation. In this post I explore why this change is strategically sound, in contrast to the [...]
I thought I’d seen it all when it comes to name change nonsense. But no. The re-naming of Standard Life Aberdeen as abrdn has taken things to a whole new level. Or, should I say, plumbed new [...]
Post by David Nichols, Group Managing Partner and Head of Innovation. Watching Cadbury’s advert for their new Darkmilk chocolate reminded me of an innovation worksop I ran for the brand 15 year [...]
Post by Simon Gore, Managing Partner and Head of Visual Identity & Naming. The Duke and Duchess of Sussex (Prince Harry and Meghan Markle) are about to start a rebranding process, as they can [...]
I noted with interest the decision of brilliant book publisher Lost My Name to loose their own name: the company is now called Wonderbly, as announced here. Wonderbly harnesses digital technology [...]
Guest blogger David Nichols, brandgym Managing Partner and head of invention When does internal clarity and strategic uniformity trump local differences in global branding? And when should you [...]
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