• Quality@Speed
  • Team
    • DAVID TAYLOR – GLOBAL
    • DAVID NICHOLS – GLOBAL
    • ANNE CHARBONNEAU – GLOBAL
    • JON GOLDSTONE – UK/GLOBAL
    • DIEGO KERNER – LATAM
    • PRASAD NARASIMHAN – ASIA
    • BEATRIZ MARTINEZ – MEXICO
    • Associates
  • Clients
  • Books
  • Blog
  • Contact
    • david@thebrandgym.com
    • davidn@thebrandgym.com
    • anne@thebrandgym.com
    • jon@thebrandgym.com
    • diego@thebrandgym.com
    • prasad@thebrandgym.com
    • bety@thebrandgym.com
brand-led growth brand-led growth
  • Quality@Speed
  • Team
    • DAVID TAYLOR – GLOBAL
    • DAVID NICHOLS – GLOBAL
    • ANNE CHARBONNEAU – GLOBAL
    • JON GOLDSTONE – UK/GLOBAL
    • DIEGO KERNER – LATAM
    • PRASAD NARASIMHAN – ASIA
    • BEATRIZ MARTINEZ – MEXICO
    • Associates
  • Clients
  • Books
  • Blog
  • Contact
    • david@thebrandgym.com
    • davidn@thebrandgym.com
    • anne@thebrandgym.com
    • jon@thebrandgym.com
    • diego@thebrandgym.com
    • prasad@thebrandgym.com
    • bety@thebrandgym.com

Naming

 Facebook and the Metaverse: losing focus on the core?
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By David Taylor
In Brand Portfolios & Architecture, Naming
Posted October 11, 2022

Facebook and the Metaverse: losing focus on the core?

Facebook founder Mark Zukerberg’s ‘pivot’ to put all his eggs in the metaverse* basket hit the headlines this week, for the wrong reasons. “Zuckerberg’s bet on the [...]

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 Meta: the good, the bad and the ugly of Facebook’s name change
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By David Taylor
In Brand Portfolios & Architecture, Naming
Posted November 3, 2021

Meta: the good, the bad and the ugly of Facebook’s name change

The change of Facebook’s company brand name change to Meta hit the headlines last week. In this post, I take a practical look at the good, bad and ugly aspects of the re-branding. What can we [...]

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 Abrdn’s brand ego trip reaches new heights
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By David Taylor
In Naming
Posted July 20, 2021

Abrdn’s brand ego trip reaches new heights

A few weeks ago I posted here about an example of name change nonsense that gets branding itself a bad name: Standard Life Aberdeen re-christening itself as abrdn. No, its not a typo. That really [...]

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 Brand Portfolio Rationalisation to Currys: “Gear shift, not facelift”
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By David Taylor
In Brand Portfolios & Architecture, Brand-led business, Naming
Posted June 14, 2021

Brand Portfolio Rationalisation to Currys: “Gear shift, not facelift”

I read with interest the Dixons Carphone group’s planned name change linked to brand portfolio rationalisation. In this post I explore why this change is strategically sound, in contrast to the [...]

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 Name change nonsense from abrdn
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By David Taylor
In Brand-led business, Naming
Posted April 26, 2021

Name change nonsense from abrdn

I thought I’d seen it all when it comes to name change nonsense. But no. The re-naming of Standard Life Aberdeen as abrdn has taken things to a whole new level. Or, should I say, plumbed new [...]

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 Why stupid ideas are important for innovation: Cadbury’s Darkmilk
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By David Taylor
In Distinctive products & services, Innovation to Stretch into New Markets, Naming, Workshops
Posted October 28, 2020

Why stupid ideas are important for innovation: Cadbury’s Darkmilk

Post by David Nichols, Group Managing Partner and Head of Innovation. Watching Cadbury’s advert for their new Darkmilk chocolate reminded me of an innovation worksop I ran for the brand 15 year [...]

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By David Taylor
In Distinctive products & services, Naming, Personal purpose
Posted March 3, 2020

A royal rebranding: tips for Harry and Meghan

Post by Simon Gore, Managing Partner and Head of Visual Identity & Naming. The Duke and Duchess of Sussex (Prince Harry and Meghan Markle) are about to start a rebranding process, as they can [...]

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 When should you change your brand name?
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By David Taylor
In Naming, Uncategorized
Posted September 12, 2017

When should you change your brand name?

I noted with interest the decision of brilliant book publisher Lost My Name to loose their own name: the company is now called Wonderbly, as announced here. Wonderbly harnesses digital technology [...]

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By David Taylor
In Naming
Posted June 6, 2011

Risks and rewards of renaming: Pernod Ricard

Guest blogger David Nichols, brandgym Managing Partner and head of invention When does internal clarity and strategic uniformity trump local differences in global branding? And when should you [...]

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