Embracing virtual working to keep brands fit: 13th Annual Research Paper
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In Brand Vision, Positioning & Purpose, Brand-led business, Consumer Insight, Covid Crisis, Grow Your Core Business, Workshops
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Embracing virtual working to keep brands fit: 13th Annual Research Paper

Our 13th annual research project explores the impact of the Covid-19 crisis on brand strategy. Lots of research has been published about cuts in marketing investment, but what about the [...]

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 ‘Bake in your brand’ to find space in a cluttered market: COMET meetings
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In Distinctive products & services, Grow Your Core Business, Workshops
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‘Bake in your brand’ to find space in a cluttered market: COMET meetings

Post by Anne Charbonneau, Managing Partner based in Amsterdam. A couple of weeks ago, one of my clients introduced me to COMET, a new player in the meeting room rental market. As we run workshops [...]

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Are brainstorms really ‘groupwank’?

“A borefest. A headpunch. An eyestab. A mindpain. A timewaste. A lostday. A thoughtfuck. A workpuke. A wordspurt. A shitshop.” These are just some of the phrases used by Andy Nairn of [...]

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