Workshops

Two years ago I posted on “taking brand strategy virtual”, in response to the first global lockdown. Like many companies, at the brandgym we had to re-invent the way we worked to stay [...]

Post by Diego Kerner, Managing Partner for Latin America and Head of 360º Insight. In last week’s blog, I shared learnings from a recent regional innovation project. Those [...]

Post by Diego Kerner, Managing Partner for Latin America and Head of 360º Insight. I recently finished a challenging regional innovation project for a global Snack company that ended on a high. [...]

At the end of December we completed one of our most successful innovation projects, without meeting a single person face to face.  It wasn’t a simple brief. Our client is based in the US and [...]

Back in March 2020, I rushed back to London from a workshop in San Diego, following Trump’s announcement of US border closures owing to the growing threat of Covid-19. The date was, you [...]

Post by Diego Kerner, Associate Partner for Latin America. I recently had the privilege of coaching an International Category team as they worked to re-start their business following the easing [...]

The biggest kick I get in my job is seeing a brand strategy come to life in the marketplace with impact to drive distinctiveness. So, I was thrilled to bits when a special delivery of Nix & [...]

Post by David Nichols, Group Managing Partner and Head of Innovation. Watching Cadbury’s advert for their new Darkmilk chocolate reminded me of an innovation worksop I ran for the brand 15 year [...]

Post by Anne Charbonneau, Managing Partner based in Amsterdam. “Virtual meetings are effective, but how can we freshen things up?” asked a client on a recent growth strategy project. [...]

Our 13th annual research project explores the impact of the Covid-19 crisis on brand strategy. Lots of research has been published about cuts in marketing investment, but what about the [...]