• Services
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  • Team
    • DAVID TAYLOR – GLOBAL
    • DAVID NICHOLS – GLOBAL
    • ANNE CHARBONNEAU – GLOBAL
    • JON GOLDSTONE – UK/GLOBAL
    • DIEGO KERNER – LATAM
    • PRASAD NARASIMHAN – ASIA
    • REMONA DUQUESNE – ASIA
    • BEATRIZ MARTINEZ – MEXICO
    • Associates
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    • david@thebrandgym.com
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    • bety@thebrandgym.com
brand-led growth brand-led growth
  • Services
  • Quality@Speed
  • Team
    • DAVID TAYLOR – GLOBAL
    • DAVID NICHOLS – GLOBAL
    • ANNE CHARBONNEAU – GLOBAL
    • JON GOLDSTONE – UK/GLOBAL
    • DIEGO KERNER – LATAM
    • PRASAD NARASIMHAN – ASIA
    • REMONA DUQUESNE – ASIA
    • BEATRIZ MARTINEZ – MEXICO
    • Associates
  • Clients
  • Books
  • Blog
  • Training-new
  • Contact
    • david@thebrandgym.com
    • davidn@thebrandgym.com
    • anne@thebrandgym.com
    • jon@thebrandgym.com
    • diego@thebrandgym.com
    • prasad@thebrandgym.com
    • remona@thebrandgym.com
    • bety@thebrandgym.com

Workshops

 Innovation in a Virtual World: 5 key success factors
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By David Taylor
In Covid Crisis, Innovation to Stretch into New Markets, Workshops
Posted January 22, 2021

Innovation in a Virtual World: 5 key success factors

At the end of December we completed one of our most successful innovation projects, without meeting a single person face to face.  It wasn’t a simple brief. Our client is based in the US and [...]

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 Virtual brand workshops: 6 secrets of success
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By David Taylor
In Covid Crisis, Workshops
Posted January 6, 2021

Virtual brand workshops: 6 secrets of success

Just over nine months ago I rushed back to London from a workshop in San Diego, following Trump’s announcement of US border closures owing to the growing threat of Covid-19. The date was, [...]

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 Using a crisis as a catalyst for change in coaching teams
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By David Taylor
In Covid Crisis, Internal engagement, Leadership & performance, Workshops
Posted November 10, 2020

Using a crisis as a catalyst for change in coaching teams

Post by Diego Kerner, Managing Partner for Latin America. I recently had the privilege of coaching an International Category team as they worked to re-start their business following the easing of [...]

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 Distinctiveness beats differentiation for Nix & Kix
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By David Taylor
In Brand Vision, Positioning & Purpose, Distinctive packaging & design, Distinctive products & services, Workshops
Posted November 5, 2020

Distinctiveness beats differentiation for Nix & Kix

The biggest kick I get in my job is seeing a brand strategy come to life in the marketplace with impact to drive distinctiveness. So, I was thrilled to bits when a special delivery of Nix & [...]

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 Why stupid ideas are important for innovation: Cadbury’s Darkmilk
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By David Taylor
In Distinctive products & services, Innovation to Stretch into New Markets, Naming, Workshops
Posted October 28, 2020

Why stupid ideas are important for innovation: Cadbury’s Darkmilk

Post by David Nichols, Group Managing Partner and Head of Innovation. Watching Cadbury’s advert for their new Darkmilk chocolate reminded me of an innovation worksop I ran for the brand 15 year [...]

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 Unlock your creativity with outdoor workshops
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By David Taylor
In Covid Crisis, Leadership & performance, Workshops
Posted September 30, 2020

Unlock your creativity with outdoor workshops

Post by Anne Charbonneau, Managing Partner based in Amsterdam. “Virtual meetings are effective, but how can we freshen things up?” asked a client on a recent growth strategy project. [...]

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 Embracing virtual working to keep brands fit: 13th Annual Research Paper
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By David Taylor
In Brand Vision, Positioning & Purpose, Brand-led business, Consumer Insight, Covid Crisis, Grow Your Core Business, Workshops
Posted June 10, 2020

Embracing virtual working to keep brands fit: 13th Annual Research Paper

Our 13th annual research project explores the impact of the Covid-19 crisis on brand strategy. Lots of research has been published about cuts in marketing investment, but what about the [...]

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 ‘Bake in your brand’ to find space in a cluttered market: COMET meetings
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By David Taylor
In Distinctive products & services, Grow Your Core Business, Workshops
Posted December 23, 2019

‘Bake in your brand’ to find space in a cluttered market: COMET meetings

Post by Anne Charbonneau, Managing Partner based in Amsterdam. A couple of weeks ago, one of my clients introduced me to COMET, a new player in the meeting room rental market. As we run workshops [...]

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0
By David Taylor
In Workshops
Posted September 5, 2017

Are brainstorms really ‘groupwank’?

“A borefest. A headpunch. An eyestab. A mindpain. A timewaste. A lostday. A thoughtfuck. A workpuke. A wordspurt. A shitshop.” These are just some of the phrases used by Andy Nairn of [...]

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