Why stupid ideas are important for innovation: Cadbury’s Darkmilk

Post by David Nichols, Group Managing Partner and Head of Innovation. Watching Cadbury’s advert for their new Darkmilk chocolate reminded me of an innovation worksop I ran for the brand 15 year [...]

Unlock your creativity with outdoor workshops

Post by Anne Charbonneau, Managing Partner based in Amsterdam. “Virtual meetings are effective, but how can we freshen things up?” asked a client on a recent growth strategy project. [...]

Embracing virtual working to keep brands fit: 13th Annual Research Paper

Our 13th annual research project explores the impact of the Covid-19 crisis on brand strategy. Lots of research has been published about cuts in marketing investment, but what about the [...]

‘Bake in your brand’ to find space in a cluttered market: COMET meetings

Post by Anne Charbonneau, Managing Partner based in Amsterdam. A couple of weeks ago, one of my clients introduced me to COMET, a new player in the meeting room rental market. As we run workshops [...]

Are brainstorms really ‘groupwank’?

“A borefest. A headpunch. An eyestab. A mindpain. A timewaste. A lostday. A thoughtfuck. A workpuke. A wordspurt. A shitshop.” These are just some of the phrases used by Andy Nairn of [...]