Brand strategy: top training priority for CMOs
Which marketing capability is the most important to work on in 2024 as you think about your marketing training priorities? Marketing Directors were asked this question in a survey by Gartner (1). [...]
Practical brand strategy: top capability priority for CMOs
Which marketing capability is the most important to work on in 2023 as you think about your marketing training priorities? Marketing Directors were asked this question in a survey by Gartner (1). [...]
‘Cut the crap’ leadership: James Timpson
James Timpson, CEO of Timpson, is in the key-cutting business, with a chain of 2,000+ key-cutting and shoe repair shops. When it comes to leadership, he’s also in the crap-cutting business. His [...]
By David Taylor
In 'Turbo Charged' Marketing Plans, Brand Portfolios & Architecture, Brand Vision, Positioning & Purpose, Brand-led business, Consumer Insight, Core Range Extension, Covid Crisis, Distinctive communication, Distinctive packaging & design, Distinctive products & services, Driving Distribution, Global branding, Grow Your Core Business, Innovation to Stretch into New Markets, Marketing training
Posted 7 brand building steps that doubled Peloton’s business
In this post, I explore in detail how the brand building of Peloton drove explosive growth, using seven ‘workouts’ from our brandgym Academy Mastering Brand Growth Program. I also [...]
Practical brand strategy training: top priority for CMOs
Brand strategy training is the top priority for marketing capability, according to Gartner’s CMO Spend Survey (1), which is great to see. It is also encouraging that CMOs are focused on growing [...]
Innovation in a Virtual World: 5 key success factors
At the end of December we completed one of our most successful innovation projects, without meeting a single person face to face. It wasn’t a simple brief. Our client is based in the US and [...]
Virtual brand workshops: 6 secrets of success
Back in March 2020, I rushed back to London from a workshop in San Diego, following Trump’s announcement of US border closures owing to the growing threat of Covid-19. The date was, you [...]
Using a crisis as a catalyst for change in coaching teams
Post by Diego Kerner, Associate Partner for Latin America. I recently had the privilege of coaching an International Category team as they worked to re-start their business following the easing [...]
By David Taylor
In 'Turbo Charged' Marketing Plans, Brand-led business, Consumer Insight, Covid Crisis, Distinctive communication, Social mission
Posted How Just Eat Keeps Driving Growth
Just Eat, the take-away food delivery group, has grown strongly during our crazy Covid times: 2020 first half revenues of $1.2 billion were up +44% vs. year ago (1). The UK Marketing Director, [...]
Unlock your creativity with outdoor workshops
Post by Anne Charbonneau, Managing Partner based in Amsterdam. “Virtual meetings are effective, but how can we freshen things up?” asked a client on a recent growth strategy project. [...]