Covid Crisis

In this post, I explore in detail how the brand building of Peloton drove explosive growth, using seven ‘workouts’ from our upcoming brandgym Mastering Brand Growth Program. I [...]

Brand strategy training is the top priority for marketing capability, according to Gartner’s latest CMO Spend Survey (1), which is great to see. It is also encouraging that CMOs are focused on [...]

At the end of December we completed one of our most successful innovation projects, without meeting a single person face to face.  It wasn’t a simple brief. Our client is based in the US and [...]

Just over nine months ago I rushed back to London from a workshop in San Diego, following Trump’s announcement of US border closures owing to the growing threat of Covid-19. The date was, [...]

Post by Diego Kerner, Managing Partner for Latin America. I recently had the privilege of coaching an International Category team as they worked to re-start their business following the easing of [...]

Just Eat, the take-away food delivery group, has grown strongly during our crazy Covid times: 2020 first half revenues of $1.2 billion were up +44% vs. year ago (1). The UK Marketing Director, [...]

Post by Anne Charbonneau, Managing Partner based in Amsterdam. “Virtual meetings are effective, but how can we freshen things up?” asked a client on a recent growth strategy project. [...]

During a recent brandgym partner call we agreed on the need to cut through the doom and gloom dominating the news headlines, with the media having decided their main job is to scare the sh**t out [...]

“Will Covid-19 change everything or nothing for brands?” we asked back in May in this post. Four months on and real-life has, of course, ended up somewhere between these two extremes. There have [...]

I love reading about small brands ‘pivoting’ to save their businesses during these crazy times. These success stories appear like shafts of sunlight cutting through the clouds of doom [...]