Consumer Insight

What are the key consumer trends heading into 2023? Nextatlas sought to answer just this question in a fascinating webinar I attended today (1). Their consumer trend forecasts are based on [...]

Consumer insight is invaluable to marketers. All iconic brands have been built on strong insights, which continue to liberate brand growth for a long time. Yet, we know how rare great insight is. [...]

Are marketers too focused on what is changing in the world? Yes, according to a fascinating post by BBH-Labs entitled ‘Charts that Don’t Change: In Praise of Dull Data.’ [...]

In an earlier post here I suggested that getting out of your office is a great way to get insight. I looked at examples of leaders from Tesco, Timpsons and Deliveroo who spent time out on the [...]

This is the second post looking at monthly highlights from our 52 weekly blog posts, based on the number of Linked In views. In this final post we look at the second half of 2021. JULY: MAKING [...]

I’m pleased to see that positive predictions about Pets at Home in this post two years ago proved to be accurate. Pre-tax profits rose +81% to £71 million in the 28 weeks to October, 2021 [...]

Post by Bety Martinez, our brilliant brandgym Partner based in Mexico City. This week, I was moved by a report from Interbrand on “The pursuit of the barrier-free brand experience” (1). It is a [...]

On a plane (yes, a plane!) this week I read with interest Whitney Wolfe Herd, founder and CEO of ‘female-first’ dating app Bumble, talking about her secrets of success in GQ (1). And [...]

The gum brand Extra brightened up my week with their new global campaign We could all use a FRESH start (1). Thanks to Kristen Peelle for the tip-off. “The film is set in a world not too [...]

Post by David Nichols, Group Managing Partner and Head of Invention. Nike is an $35bn behemoth global iconic brand that has stayed at the top of a hugely competitive market and at the front of [...]