• Quality@Speed
  • Team
    • DAVID TAYLOR – GLOBAL
    • DAVID NICHOLS – GLOBAL
    • ANNE CHARBONNEAU – GLOBAL
    • JON GOLDSTONE – UK/GLOBAL
    • DIEGO KERNER – LATAM
    • PRASAD NARASIMHAN – ASIA
    • BEATRIZ MARTINEZ – MEXICO
    • Associates
  • Clients
  • Books
  • Blog
  • Contact
    • david@thebrandgym.com
    • davidn@thebrandgym.com
    • anne@thebrandgym.com
    • jon@thebrandgym.com
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    • prasad@thebrandgym.com
    • bety@thebrandgym.com
brand-led growth brand-led growth
  • Quality@Speed
  • Team
    • DAVID TAYLOR – GLOBAL
    • DAVID NICHOLS – GLOBAL
    • ANNE CHARBONNEAU – GLOBAL
    • JON GOLDSTONE – UK/GLOBAL
    • DIEGO KERNER – LATAM
    • PRASAD NARASIMHAN – ASIA
    • BEATRIZ MARTINEZ – MEXICO
    • Associates
  • Clients
  • Books
  • Blog
  • Contact
    • david@thebrandgym.com
    • davidn@thebrandgym.com
    • anne@thebrandgym.com
    • jon@thebrandgym.com
    • diego@thebrandgym.com
    • prasad@thebrandgym.com
    • bety@thebrandgym.com

Consumer Insight

 What are the consumer trend predictions for 2023?
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By David Taylor
In Consumer Insight
Posted November 30, 2022

What are the consumer trend predictions for 2023?

What are the key consumer trends heading into 2023? Nextatlas sought to answer just this question in a fascinating webinar I attended today (1). Their consumer trend forecasts are based on [...]

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 Powerful insights: how to generate them?
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By David Taylor
In Consumer Insight
Posted August 24, 2022

Powerful insights: how to generate them?

Consumer insight is invaluable to marketers. All iconic brands have been built on strong insights, which continue to liberate brand growth for a long time. Yet, we know how rare great insight is. [...]

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 Do we need to lose an obsession with change?
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By David Taylor
In Consumer Insight
Posted June 15, 2022

Do we need to lose an obsession with change?

Are marketers too focused on what is changing in the world? Yes, according to a fascinating post by BBH-Labs entitled ‘Charts that Don’t Change: In Praise of Dull Data.’ [...]

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 How Frontline experience can forge fresh insight
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By David Taylor
In Consumer Insight, Leadership & performance
Posted June 2, 2022

How Frontline experience can forge fresh insight

In an earlier post here I suggested that getting out of your office is a great way to get insight. I looked at examples of leaders from Tesco, Timpsons and Deliveroo who spent time out on the [...]

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 2021 in review: our most popular posts (Part 2)
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By David Taylor
In Consumer Insight, Distinctive products & services
Posted December 30, 2021

2021 in review: our most popular posts (Part 2)

This is the second post looking at monthly highlights from our 52 weekly blog posts, based on the number of Linked In views. In this final post we look at the second half of 2021. JULY: MAKING [...]

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 Relentless revitalisation pays off for Pets at Home
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By David Taylor
In Brand rejuvenation, Consumer Insight, Grow Your Core Business, Innovation to Stretch into New Markets
Posted November 30, 2021

Relentless revitalisation pays off for Pets at Home

I’m pleased to see that positive predictions about Pets at Home in this post two years ago proved to be accurate. Pre-tax profits rose +81% to £71 million in the 28 weeks to October, 2021 [...]

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 Making brands truly consumer-centric: perspectives from a disabled marketeer
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By David Taylor
In Brand-led business, Consumer Insight, Distinctive products & services, Social mission
Posted July 2, 2021

Making brands truly consumer-centric: perspectives from a disabled marketeer

Post by Bety Martinez, our brilliant brandgym Partner based in Mexico City. This week, I was moved by a report from Interbrand on “The pursuit of the barrier-free brand experience” (1). It is a [...]

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 Bumble’s CEO shares secrets of successful brand building
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By David Taylor
In Brand-led business, Consumer Insight, Distinctive products & services
Posted June 10, 2021

Bumble’s CEO shares secrets of successful brand building

On a plane (yes, a plane!) this week I read with interest Whitney Wolfe Herd, founder and CEO of ‘female-first’ dating app Bumble, talking about her secrets of success in GQ (1). And [...]

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 Fresh consistency in action with Extra gum
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By David Taylor
In Consumer Insight, Distinctive communication
Posted June 2, 2021

Fresh consistency in action with Extra gum

The gum brand Extra brightened up my week with their new global campaign We could all use a FRESH start (1). Thanks to Kristen Peelle for the tip-off. “The film is set in a world not too [...]

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 Going to Extremes – how Nike found their latest innovation
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By David Taylor
In Consumer Insight, Innovation to Stretch into New Markets
Posted March 4, 2021

Going to Extremes – how Nike found their latest innovation

Post by David Nichols, Group Managing Partner and Head of Invention. Nike is an $35bn behemoth global iconic brand that has stayed at the top of a hugely competitive market and at the front of [...]

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