The method in the mantras: keeping BBH’s culture strong for 37 years

Simple, memorable catchphrases or ‘mantras’ have played a key role in helping create and cultivate the brandgym’s culture. So I was fascinated to read Tom Roach’s article about how [...]

WD-40’s culture: a ‘M.A.P.’ for people & business growth

A recent article on the WD-40 Company’s culture by Whitney Johnson (1) shows how developing, challenging and growing people has driven high employee engagement of three times the US norm [...]

How to make a new recruit’s 1st day at work special?

The first day in a new job is an important and nerve-wracking one for a new hire; first impressions matter. Huel, the nutritional food brand, seems to have recognised this, based on a Linked In [...]

Inside an insurgent: the Gran Luchito story

Post by Jon Goldstone, Managing Partner (Global) based in London According to 88% of marketing directors in our research (posted here) smaller, ’insurgent’ brands pose a serious threat to big [...]

If money doesn’t DRIVE people, what does?!

Post by Prasad Narasimhan, Managing Partner based in Bangalore. What really drives and motivates people? We discussed this fascinating question last week at our brandgym global partner retreat. [...]

Lead by example like Aston Martin’s CEO

Aligning and engaging people is a critical part of delivering brand-led growth. But many senior managers over-rely on communicating the brand vision, rather than living it on a day-to-day basis. [...]

Should you make the leap from corporate to “go solo”?

I’m just back from breakfast with my next door neighbour, Nick, who has just launched his own strategy consultancy called Stratforma (He helps companies understand the complex world around [...]

The Burberry trench: “How to focus on your core business for brand success”

Key to Burberry's doubling of revenue and profit in the last five years has been re-focusing on the iconic, core trenchcoat, according to this HBR interview with CEO Angela [...]

How to make workshops work

We should all stop running brand workshops according to Helen Edwards’ recent column (subscription needed). She suggests “‘Everyone-is-creative’ workshops don’t have a hope of [...]

The power of Pret’s people

The whole area of "brand engagement" is booming, with companies launching into big and expensive initiatives to help employees "live the brand". However, in my experience many [...]