Inside an insurgent: the Gran Luchito story

Post by Jon Goldstone, Managing Partner (Global) based in London According to 88% of marketing directors in our research (posted here) smaller, ’insurgent’ brands pose a serious threat to big [...]

If money doesn’t DRIVE people, what does?!

Post by Prasad Narasimhan, Managing Partner based in Bangalore. What really drives and motivates people? We discussed this fascinating question last week at our brandgym global partner retreat. [...]

Lead by example like Aston Martin’s CEO

Aligning and engaging people is a critical part of delivering brand-led growth. But many senior managers over-rely on communicating the brand vision, rather than living it on a day-to-day basis. [...]

Should you make the leap from corporate to “go solo”?

I’m just back from breakfast with my next door neighbour, Nick, who has just launched his own strategy consultancy called Stratforma (He helps companies understand the complex world around [...]

The Burberry trench: “How to focus on your core business for brand success”

Key to Burberry's doubling of revenue and profit in the last five years has been re-focusing on the iconic, core trenchcoat, according to this HBR interview with CEO Angela [...]

How to make workshops work

We should all stop running brand workshops according to Helen Edwards’ recent column (subscription needed). She suggests “‘Everyone-is-creative’ workshops don’t have a hope of [...]

The power of Pret’s people

The whole area of "brand engagement" is booming, with companies launching into big and expensive initiatives to help employees "live the brand". However, in my experience many [...]