Distinctive brand activation Archives

Mar 26 2025

Harnessing AI to amplify brand assets: O2 and VCCP/faith

By David Taylor AI, Distinctive brand activation, Distinctive communication

"How to keep your brand consistent when AI tools can generate infinite variations?" This critical question was recently posted by Paul Dervan, Miro's Head of Brand Marketing (1). He went…

Dec 04 2024

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Marvellous Christmas Marketing: Melt Advent Calendar

By David Taylor Distinctive brand activation, Distinctive packaging & design

Every December, since our three girls were small, a Taylor family tradition is having an advent calendar with chocolate treats for each of the 24 days leading up to Christmas…

Aug 21 2024

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Vodafone x Glastonbury: brilliant brand activation

By David Taylor Distinctive brand activation

I recently came across another great example of a brand activating a sponsorship effectively, hot on the heels of my earlier post on the No Lays. No Game campaign. The…

May 15 2024

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Aperol’s distinctive marketing serves up growth

By David Taylor Distinctive brand activation, Distinctive communication, Distinctive packaging & design

As sunny days become more common, even in the UK, an Aperol Spritz is one of my top tipples. The distinctive orange drink, in case you don't know it, is…

May 01 2024

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Creating Big Brand Assets: Harlequins

By David Taylor Distinctive brand activation

Inspiration on using distinctive brand assets to build awareness and trial came from an unusual source last weekend, during a trip to Twickenham rugby stadium. I enjoyed watching the rugby…

Feb 28 2024

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Driving Distinctiveness in “the Disneyland of Dairy Stores”: Stew Leonard’s

By David Taylor Distinctive brand activation, Distinctive products & services

Post by our new brandgym partner in New York, Charlotte White. Newly arrived in the US, the first place my kids wanted to visit was not the bright lights of…

Jan 24 2024

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Distinctive Brand Assets: 11 ways to fully harness their potential (Part 2)

By David Taylor Distinctive brand activation, Distinctive communication, Distinctive packaging & design, Distinctive products & services

100% of marketing directors agree that Distinctive brand assets are an important driver of growth in our brandgym research. However, very few brand assets are truly distinctive, with a mere…

Jan 18 2024

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Distinctive Brand Assets: 11 ways to fully harness their potential (Part 1)

By David Taylor Distinctive brand activation, Distinctive communication, Distinctive packaging & design, Distinctive products & services

Distinctive brand assets (DBAs) are a hot topic. 100% of marketing directors agree that DBAs are an important driver of growth in our brandgym research, with 87% rating them extremely…

Jan 10 2024

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Brilliant brand activation: WD-40 Repair Challenge

By David Taylor 'Turbo Charged' Marketing Plans, Distinctive brand activation

Brands spend billions of pounds a year on price promotion. This activity temporarily builds short term sales. However, it has limited long term effects, according to research by Prof Byron…

Oct 18 2023

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Consistently Activating Brand Assets: Nivea Men x Liverpool FC

By David Taylor Distinctive brand activation, Uncategorized

Post by David Nichols, Group Managing Partner and Global Head of Invention I saw today that Nivea Northern Europe's marketing Director, Andrew Rawle, has been selected as one of the…

Distinctive brand activation14

Harnessing AI to amplify brand assets: O2 and VCCP/faith

Marvellous Christmas Marketing: Melt Advent Calendar

Vodafone x Glastonbury: brilliant brand activation

Aperol’s distinctive marketing serves up growth

Creating Big Brand Assets: Harlequins

Driving Distinctiveness in “the Disneyland of Dairy Stores”: Stew Leonard’s

Distinctive Brand Assets: 11 ways to fully harness their potential (Part 2)

Distinctive Brand Assets: 11 ways to fully harness their potential (Part 1)

Brilliant brand activation: WD-40 Repair Challenge

Consistently Activating Brand Assets: Nivea Men x Liverpool FC

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