Post by David Nichols, Group Managing Partner and Global Head of Invention I saw today that Nivea Northern Europe’s marketing Director, Andrew Rawle, has been selected as one of the ‘Top [...]
This year our 16th annual brandgym research project looks at how to fully harness the potential of distinctive brand assets to drive growth. In this second of two posts, we look at [...]
This year our 16th annual brandgym research project looks at how to fully harness the potential of distinctive brand assets to drive growth. In this first of two posts, we look at the importance [...]
Brands spend many millions of pounds on getting celebrities and influencers to endorse them. How can you maximise the effectiveness of this investment in driving distinctiveness? Cathal Gillen of [...]
Post by David Nichols, Group Managing Partner and brandgym’s Global Head of Invention. Brands are increasingly seeking to partner with entertainment programs to reach younger consumers, [...]
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