Distinctive packaging & design65

Elon Musk's decision to kill off the Twitter brand and replace it with 'X' grabbed headlines this week. Some called the Twitter rebranding move as brave and visionary. Most saw…

Recent years has seen many brands simplify and “flatten” their logos. A common rationale is to make the logos easier to use in mobile-first digital marketing. To me, this seemed…

Post by brandgym partner Bety Martinez, based in Mexico City. Brand partnerships can often feel forced; a marriage of convenience rather than a strategic alliance creating synergy for both parties.…