Distinctive packaging & design Archives

Feb 25 2021

How to manage losing powerful brand properties?

By David Taylor Distinctive communication, Distinctive packaging & design

Distinctive brand properties (e.g. logos, colors, slogans, mascots) are important to stand out in today's fast paced and cluttered markets. Building strong brand properties takes years and millions of dollars.…

Feb 10 2021

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7 brand building steps that doubled Peloton’s business

By David Taylor 'Turbo Charged' Marketing Plans, Brand Portfolios & Architecture, Brand Vision, Positioning & Purpose, Brand-led business, Consumer Insight, Core Range Extension, Covid Crisis, Distinctive communication, Distinctive packaging & design, Distinctive products & services, Driving Distribution, Global branding, Grow Your Core Business, Innovation to Stretch into New Markets, Marketing training

In this post, I explore in detail how the brand building of Peloton drove explosive growth, using seven 'workouts' from our brandgym Academy Mastering Brand Growth Program. I also explore…

Nov 05 2020

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Distinctiveness beats differentiation for Nix & Kix

By David Taylor Brand Vision, Positioning & Purpose, Distinctive packaging & design, Distinctive products & services, Workshops

The biggest kick I get in my job is seeing a brand strategy come to life in the marketplace with impact to drive distinctiveness. So, I was thrilled to bits…

Aug 19 2020

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‘Bake the brand’ into EVERYTHING you do like Orlebar Brown

By David Taylor Brand-led business, Distinctive packaging & design, Distinctive products & services

The hallway of the Taylor residence has taken on the look of a post office sorting room during lockdown, with piles of packages arriving or being re-packed up ready for…

Jul 29 2020

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Adding value though packaging: Lurpak’s Butterbox

By David Taylor Core Range Extension, Distinctive packaging & design

Post by David Nichols, Group Managing Partner and Head of Invention How do you keep driving profitable growth of a leader brand, bringing in new users and delighting current ones,…

Jul 22 2020

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MAKE YOUR BRAND FIT FOR ONLINE LIKE FLINNDAL

By David Taylor Distinctive packaging & design, Driving Distribution

Post by Anne Charbonneau, Managing Parter based in Amsterdam. The importance of the online channel has sky-rocketed during the Covid crisis. Tesco reported a 49% jump in online sales (three…

Jul 08 2020

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The nonsense of NASA’s logo changes

By David Taylor Consumer Insight, Distinctive packaging & design

Post by Bety Martinez, Partner based in Mexico City. NASA successfully launched two astronauts to the International Space Station in SpaceX's Falcon 9 capsule on May 30th. However, NASA have…

May 13 2020

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10 tips to harness the power of brand-led design

By David Taylor Distinctive packaging & design

Post by Simon Gore, Managing Partner and brandgym’s head of Naming & Visual Identity. I'm often asked about how to get the best out of creative teams when working on design…

Jan 23 2020

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Coca-Cola’s Signature Mixers core range extension

By David Taylor Core Range Extension, Distinctive packaging & design

Coca-Cola's ‘Signature Mixers’ launch is a bold move that has provoked some debate at the brandgym, Here we look at the points that could influence the chances of success of…

Distinctive packaging & design62

How to manage losing powerful brand properties?

7 brand building steps that doubled Peloton’s business

Distinctiveness beats differentiation for Nix & Kix

‘Bake the brand’ into EVERYTHING you do like Orlebar Brown

Adding value though packaging: Lurpak’s Butterbox

MAKE YOUR BRAND FIT FOR ONLINE LIKE FLINNDAL

The nonsense of NASA’s logo changes

10 tips to harness the power of brand-led design

Coca-Cola’s Signature Mixers core range extension

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