Brand rejuvenation65

Cadbury recently launched the first campaign for their Bourneville dark chocolate sub-brand in 50 years. The new campaign seeks to resurrect this old brand and make it relevant for a…

How to revitalise a brand that is almost 50 years old? Especially when previous attempts to do this have flopped? A recent example of how to do this comes from…

What can a 16th-century Shakespeare comedy teach us about brand renovation? Quite a lot, it turns out! The Royal Shakespeare Company’s (RSC) 2025 reinvention of Much Ado About Nothing offers…

Debate about the Jaguar brand relaunch erupted again recently. A flurry of stories was prompted by reports that Jaguar plans to replace Accenture Song, the agency behind Copy Nothing, last…

Last week we looked at the role FOCUS played in the dramatic turnaround of the Crocs brand revitalisation. As a re-cap, the new brand strategy implemented in 2017 helped drive…