Brand rejuvenation Archives

Mar 15 2018

Rejuvenate or die: lessons from Toys R Us’ demise

By David Taylor Brand rejuvenation

I read over breakfast today how giant retailer Toys R Us will will close or sell all 885 US stores in the coming months, putting 33,000 jobs at risk (1).…

Mar 02 2018

Love0

The Bridge Theatre’s Julius Caesar: how to reboot your brand

By David Taylor Brand rejuvenation

Can a 418 year old play about a story that happened over 2,000 years ago provide any inspiration for your brand? The answer is a resounding “Yes”, based on my…

Mar 06 2017

Love0

Airbnb: turning brand purpose into action

By David Taylor Brand rejuvenation, Brand Vision, Positioning & Purpose, Consumer Insight

I came across an interesting inside view of Airbnb whilst researching the brand for our new book - the brandgym: Rebooted for a Digital Age (out in September). The article…

Mar 04 2016

Love0

The New Original Mini: 57 years of brilliant brand rejuvenation

By David Taylor Brand rejuvenation

The Taylor family are in the process of buying a new Mini. And the searching/buying experience has reminded me about just how brilliant a brand rejuvenation case this is. Here…

Jan 17 2012

Love0

Tesco waited too long to revitalise the core

By David Taylor Brand rejuvenation

Tesco's troubles show what happens to a leader brand who waits too long to revitalise the core business. UK same-store sales dropped 2.3% over Xmas and have fallen for four…

Brand rejuvenation65

Rejuvenate or die: lessons from Toys R Us’ demise

The Bridge Theatre’s Julius Caesar: how to reboot your brand

Airbnb: turning brand purpose into action

The New Original Mini: 57 years of brilliant brand rejuvenation

Tesco waited too long to revitalise the core

Sign up to our weekly blog emails

Search

What’s Trending

Categories

SIGN UP TO OUR WEEKLY BLOG EMAILS