Brand rejuvenation Archives

Apr 17 2019

Best Buy show how big brands CAN fight back

By David Taylor Big brands under attack, Brand rejuvenation, Distinctive products & services, Grow Your Core Business

Post by David Nichols, Group Managing Partner and Head of Invention I recently read a great article in Inc. magazine about big US retailer Best Buy and its comeback from…

Mar 27 2019

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How can Kraft Heinz’s brands bounce back?

By David Taylor Big brands under attack, Brand rejuvenation

The troubles of Kraft Heinz have been well-documented in recent weeks, following the announcement of a $12.6 billion loss for 2018. This included a $15 billion write-down in the value…

Mar 06 2019

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Weight Watchers shows risk of name changes as share price drops 36%

By David Taylor Brand rejuvenation, Distinctive packaging & design

The renaming of Weight Watchers' to 'WW' shows the risks of changing brand name. The company lost 300,000 subscribers in the quarter following the September 2018 change, followed by a…

Dec 13 2018

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How did Microsoft get its mojo back?

By David Taylor Brand rejuvenation, Grow Your Core Business, Innovation to Stretch into New Markets

Microsoft's market valuation pulled ahead of Apple for the first time since 2010, confirming how effectively CEO Satya Nadella has revitalised the once ailing company. The share price has trebled since…

Jun 27 2018

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Tysons Foods turbo-charged growth shows big brands are NOT doomed

By David Taylor Brand rejuvenation, Brand-led business

The tale of two food companies shows that big consumer goods brands are NOT doomed to decline, despite the negative predictions to this effect in many newspapers and consultancy reports. “Food…

May 31 2018

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£billion DIY disaster shows perils of re-positioning

By David Taylor Brand rejuvenation

This week Australian retailer Wesfarmers offloaded Homebase for a nominal £1 and took a whacking £1.1 billion write-down, just two years after paying £340 million for the the British DIY chain. “Homebase is undoubtedly…

May 15 2018

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Britain’s Biggest Brands in £137m turnaround

By David Taylor Brand rejuvenation

There's a lot of doom and gloom about the fate of big brands these days and specifically the threat of smaller, 'insurgent brands'. So, I was interested to read The…

Apr 27 2018

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Forget IQ. What’s your ability to ADAPT or AQ?

By David Taylor Brand rejuvenation

The great Stephen Hawking defined intelligence as ‘the ability to adapt to change’. And change dominates the landscape of any marketer today. Brands are re-defining their role in society, seeking…

Apr 12 2018

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Breathing new life into old brands: rejuvenation of Mini, Sodastream and Hofmeister

By David Taylor Brand rejuvenation

“Too often, investors, entrepreneurs and established companies ignore old brands capable of being reborn,” rightly points out Luke Johnson in one of his excellent Sunday Times columns (1). As he…

Mar 23 2018

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The danger of ditching distinctive assets: the Mr Kipling brand

By David Taylor Brand rejuvenation, Distinctive communication, Distinctive packaging & design

The story of the Mr Kipling brand has some great learning about the dangers of ditching distinctive assets. Back in 2014 in a post on the cake brand I warned…

Brand rejuvenation65

Best Buy show how big brands CAN fight back

How can Kraft Heinz’s brands bounce back?

Weight Watchers shows risk of name changes as share price drops 36%

How did Microsoft get its mojo back?

Tysons Foods turbo-charged growth shows big brands are NOT doomed

£billion DIY disaster shows perils of re-positioning

Britain’s Biggest Brands in £137m turnaround

Forget IQ. What’s your ability to ADAPT or AQ?

Breathing new life into old brands: rejuvenation of Mini, Sodastream and Hofmeister

The danger of ditching distinctive assets: the Mr Kipling brand

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