Uncategorised Archives

Sep 08 2026

3 key lessons from Olaplex on managing a brand crisis

By David Taylor Uncategorised

This is a guest post from Ali Zouitene, an Independent Brand Strategist and Market Analyst. Ali sent us this analysis in response to a previous brandgym blogpost and we liked…

Aug 06 2025

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Apple: the ultimate ecosystem brand

By David Taylor Distinctive products & services, Uncategorised

Apple recently reported record quarterly revenue for its services business of $27billion, up 13%. Services like Apply Pay, iCloud and Apple TV+ now account for almost 30% of the brand’s…

Feb 24 2025

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The billion pound benefits of fresh consistency: new research

By David Taylor Distinctive communication, Uncategorised

We've been talking about the power of fresh consistency for many years, in our blog, books, training programs and consulting projects. It's exciting to now have quantitative data to back…

Uncategorised3

3 key lessons from Olaplex on managing a brand crisis

Apple: the ultimate ecosystem brand

The billion pound benefits of fresh consistency: new research

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