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Social media marketing3

Apr 30 2026

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How to Grow your brand with Creator-led Content

By David Taylor Social media marketing

Influencer marketing is a hot topic. We posted recently on Unilever’s public commitment to use it as part of a “social-first” strategy. If you are planning to follow a similar…

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Apr 23 2026

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The hidden half of Unilever CEO’s SASSY brands strategy

By David Taylor Global branding, Social media marketing

Last week's post addressed Mark Ritson’s critical reaction to Unilever CEO Fernando Fernandez's speech on the company's social-first strategy. Ritson described the approach as a “failure in basic brand management”…

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Apr 15 2026

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Is Ritson right to slam Unilever CEO’s “social first” strategy?

By David Taylor Social media marketing

Mark Ritson recently slammed Unilever CEO Fernando Fernandez's presentation of the company's "social-first" marketing strategy (1), which will see social media marketing's share of spend increase from 30% to 50%.…

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