TURBO CHARGING BRAND PLANNING FOR JäGERMEISTER
Jägermeister UK’s new marketing director wanted to turbo charge the brand’s marketing plans. But he also needed to boost his team’s marketing capability. The team of 10 participated in our brandgym Academy Mastering Brand Growth program, creating brand marketing ideas by applying the principles and tools in real time.
The team doubled their brand growth capability in just 8 weeks and built together a much stronger annual marketing plan which is new being implemented.
“The MBG program is an excellent combination of state-of-the-art marketing principles with practical examples and real life application.”
Christian Stindt, Marketing Director, Jägermeister UK