The brand of French biscuits had lost its way, stretching from the core to try and target an older ‘tween’ audience. The brandgym coached the team to reconnect and refresh what made BN famous, creating a revitalisation strategy and mix.
The new strategy drove a total re-launch behind the brand idea of Taste the Smile, with volume sales, penetration and market share returning to growth for two years in a row, after a period of decline.
“The brandgym provided a strategic, insight-led and practical approach to making marketing pay.”
Yann Lacrampe, Marketing Director, United Biscuit France

To learn more about how the brandgym can help you revitalise your brand, call David Taylor on +44 7787 148806, email him on or use the simple form below.