SERVICE BRAND REVITALISATION
Service:
Grow the core
RE-LAUNCHING ITV TO STEP-CHANGE ITS STREAMING OFFER
brandgym worked with ITV to define the best brand strategy to compete more effectively in the all important streaming market. Part one of the project was portfolio strategy, helping the team decide to back the ITV core brand with ITVX, rather than create a new brand. Part two was then working on the positioning of ITVX as The UK’s Freshest Streaming Service.
Just six months after ITVX’s launch, streaming hours are up +56% in the key 16-34 age group, with one billion streams already reached.
To learn more about how brandgym can help you revitalise your brand, call David Taylor on +44 7789 202564 or email him on david@thebrandgym.com.