GROW the CORE CAPABILITY BUILDING
Helping united biscuits grow the core
The new CEO at United Biscuits wanted to make a quick impact on the marketing capability of his European teams, specifically on creating organic growth of the core business. In just two months, we designed and delivered a practical and interactive Action Learning program, drawing on the tools and processes in our Grow the Core book.
We facilitated workshops for 100+ marketers from multiple markets, increasing the team’s understanding of growing the core by +70%. Positive feedback led to follow-up programs over the next two years, for marketers around the world.
“Feedback from this speedily delivered program is extremely positive. Teams are already using the tools to raise the quality of brand planning.”
Sarah Heynen – Marketing Director, United Biscuits