NEW GLOBAL BRAND CREATION

Client:
Pladis
Service:

Brand-led innovation

CREATING A WHOLE NEW GLOBAL BRAND FOR PLADIS, AT SPEED

We used our accelerated ‘Rocketing’ process to help Pladis create a new global chocolate brand. This compressed into 5 days what would normally take months: from insight to ideas to product & pack prototypes, including consumer exploration.
Lead ideas were refined on the hoof and went straight into a rapid quant test, achieving a top 5* rating putting them in the top 5% of ideas tested.

To learn more about how we can help you create brand-led innovation at speed, call David Taylor on +44 7789 202564 or email him on david@thebrandgym.com.