CREATING A WHOLE NEW GLOBAL BRAND FOR PLADIS, AT SPEED

We used our accelerated ‘Rocketing’ process to help Pladis create a new global chocolate brand. This compressed into 5 days what would normally take months: from insight to ideas to product & pack prototypes, including consumer exploration.

Lead ideas were refined on the hoof and went straight into a rapid quant test, achieving a top 5* rating putting them in the top 5% of ideas tested.

To learn more about how we can help you create an brand-led innovation, at speed, call David Nichols on+44 7787 148806, email him on david@thebrandgym.com or use the simple form below.