NEW BRAND CREATION

Client:
Mondelez
Service:

Brand-led innovation

CREATING THE Nº 1 NEW US SNACKING BRAND FOR MONDELEZ

brandgym coached a cross-functional team to create a new brand positioning to help Mondelez compete in the fast growing North American healthy snacking market. The positioning guided the whole launch mix including pack design, communication, product range and brand architecture.
Good Thins reached sales of $82million in first year, making it the Nº 1 new US snacking brand.
“Your process, expertise, and creativity have been critical to coaching us to not only do a good job on building Good Thins but also in making us better marketers.”
Linda Lee, Senior Director, Mondelez North America

To learn more about how we can help you create brand-led innovation at speed, call David Taylor on +44 7789 202564 or email him on david@thebrandgym.com.