CRAFTING A CONTEMPORARY NEW BEER BRAND FOR HALL & WOODHOUSE

We helped Hall & Woodhouse invent a new brand to compete in the craft beer market in just 8 weeks. An accelerated process covered business analysis, brand positioning, pack design and naming. The Outland range built on the Badger Brewery’s roots in the Dorset countryside, executed in a contemporary way. The new brand won the Supreme Champion title in the International Beer Challenge Design & Packaging Awards as well as GOLD at the World Beer Awards for both the Ginger Pale Ale and Milk Stout. “The successful Outland launch has helped increase our keg volumes by 38%” said Giles Mountford, Marketing Director

To learn more about how we can help you create brand-led innovation at speed, call David Nichols +44 7787 148806 or email him on davidn@thebrandgym.com.