Distinctive products & services Archives

May 12 2009

Tropicana’s design disaster

By David Taylor Distinctive products & services

Tropicana's disastrous design change in the USA is a sobering reminder for all of us about the risk you take when you change your pack. Especially when you change it…

Aug 25 2006

Love0

“Where’s the sausage?”: building brands on substance, not spin

By David Taylor Brand-led business, Distinctive products & services

This new blog is part of a bigger brandgym campaign for building brands on substance, not spin. We think brands should focus more on the "sausage" of branding, relevant product…

Distinctive products & services92

Tropicana’s design disaster

“Where’s the sausage?”: building brands on substance, not spin

Sign up to our weekly blog emails

Search

What’s Trending

Categories

SIGN UP TO OUR WEEKLY BLOG EMAILS