Distinctive products & services Archives

Jun 14 2018

Farmdrop: building a brilliant brand-led business

By David Taylor Brand-led business, Distinctive products & services

This week I learnt first-hand how Farmdrop has built its business by leading with a brilliant product, supported by a social & ethical mission. The Farmdrop website and mobile app allows…

Feb 09 2016

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Cirque du Soleil’s constant renovation

By David Taylor Distinctive products & services

This week the Taylor family enjoyed a night out at The Royal Albert Hall, seeing the latest Cirque du Soleil show. Although we'd already seen three of their shows, tickets…

Jul 20 2015

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Fever Tree: fizzing with distinctiveness

By David Taylor Distinctive communication, Distinctive packaging & design, Distinctive products & services

I'm back from an enlightening breakfast where I learnt more about the explosive growth of upmarket tonic water brand, Fever Tree. The company has recently reported first half sales up…

May 21 2015

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Branding made beautiful: LUX* hotels

By David Taylor Distinctive products & services

In many hotels you would struggle to know which brand you were staying in if all the signage was removed. An exception to this rule is LUX* Resorts, who have…

Apr 30 2015

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Marvel’s super-hero style brand rejuvenation

By David Taylor Distinctive communication, Distinctive products & services, Grow Your Core Business

The rejuvenation of Marvel is a story with the excitement and drama of one its superhero movies, which include Iron Man, The Incredible Hulk and Captain America. Back in the…

Jan 29 2015

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Cartier’s luxurious brand properties

By David Taylor Distinctive communication, Distinctive packaging & design, Distinctive products & services

A fascinating interview with Cartier's UK CEO, Arnaud Bamberger, shows the power of brand properties in the world of luxury goods (article is here, subscription needed). Mr Bamberger knows a…

May 25 2012

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Amplify your product truth: Castle Lite

By David Taylor Distinctive products & services

Using your core product to create distinctiveness is a great way of increasing penetration to drive growth. The trick is to 'bake' the brand story into the product, and then…

Jan 30 2012

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Domino’s dramatise their product turnaround

By David Taylor Distinctive products & services

Guest post with Anne Charbonneau, Managing Partner for NL and France. We often talk about product upgrade as a good healthy habit for growing the core of a brands. But…

Aug 24 2010

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The power of brand properties

By David Taylor Distinctive communication, Distinctive packaging & design, Distinctive products & services

In the work I've been doing this year on turbo-powered marketing, one topic has come up over and over again: the power of "brand properties". These are assets such as…

May 12 2009

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Tropicana’s design disaster

By David Taylor Distinctive products & services

Tropicana's disastrous design change in the USA is a sobering reminder for all of us about the risk you take when you change your pack. Especially when you change it…

Distinctive products & services91

Farmdrop: building a brilliant brand-led business

Cirque du Soleil’s constant renovation

Fever Tree: fizzing with distinctiveness

Branding made beautiful: LUX* hotels

Marvel’s super-hero style brand rejuvenation

Cartier’s luxurious brand properties

Amplify your product truth: Castle Lite

Domino’s dramatise their product turnaround

The power of brand properties

Tropicana’s design disaster

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