Distinctive products & services Archives

Mar 11 2022

Reducing friction to drive distinctiveness

By David Taylor Distinctive products & services

Brands invest a lot of effort and money on communication to try and build distinctiveness. But I suggest the most effective way to drive distinctiveness is to 'bake' it into…

Jan 23 2022

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Jo Malone: the secrets behind the scent

By David Taylor Brand Vision, Positioning & Purpose, Distinctive packaging & design, Distinctive products & services, Global branding

Post by guest brandgym blog contributor Jessica Taylor, sharing real-life insights from her recent experience working as a stylist in Jo Malone’s flagship store on Regent Street, London. Jo Malone…

Jan 10 2022

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Brand growth inspiration from our first 20 years

By David Taylor Brand-led business, Distinctive products & services, Grow Your Core Business

This year we created a special set of new year postcards, celebrating the first 20 years of the brandgym: BG20. In the spirit of fresh consistency, we re-visited the postcards…

Dec 30 2021

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2021 in review: our most popular posts (Part 2)

By David Taylor Consumer Insight, Distinctive products & services

This is the second post looking at monthly highlights from our 52 weekly blog posts, based on the number of Linked In views. In this final post we look at…

Dec 23 2021

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2021 in review: our most popular posts (Part 1)

By David Taylor Distinctive products & services, Grow Your Core Business

As another crazy year draws to a close, it’s time to look back at some monthly highlights from our 52 weekly blog posts. In our 20 years of blogging, with…

Nov 11 2021

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Vilebrequin celebrates 50 years of distinctiveness

By David Taylor Distinctive communication, Distinctive packaging & design, Distinctive products & services

This week, I read an article in Wallpaper about swimwear brand Vilebrequin celebrating its 50th anniversary with an exclusive collection of swim trunks (1). In a nice touch, each trunk…

Aug 18 2021

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5 ways the world’s fastest car can fuel your brand thinking

By David Taylor Brand-led business, Distinctive products & services, Innovation to Stretch into New Markets

Post by Jon Goldstone, Managing Partner based in London. I must admit I'd never hear of Rimac until I recently read about their new 55/45 joint venture with Porsche: ‘Bugatti…

Jul 16 2021

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Driving distinctiveness: Polestar from Volvo

By David Taylor Distinctive products & services

Post on driving distinctiveness by David Nichols, Group Managing Partner and Head of Invention. I was at the Goodwood festival of Speed at the weekend with my son, ogling all…

Jul 07 2021

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Tech-enabled advertising: Castle Lite’s Cold Tracker

By David Taylor Brand-led business, Distinctive communication, Distinctive products & services

The most satisfying part of my job is seeing brandgym clients achieve their brand and business ambitions in the marketplace. A recent example was seeing the Castle Lite team and…

Distinctive products & services94

Reducing friction to drive distinctiveness

Jo Malone: the secrets behind the scent

Brand growth inspiration from our first 20 years

2021 in review: our most popular posts (Part 2)

2021 in review: our most popular posts (Part 1)

Vilebrequin celebrates 50 years of distinctiveness

5 ways the world’s fastest car can fuel your brand thinking

Driving distinctiveness: Polestar from Volvo

Tech-enabled advertising: Castle Lite’s Cold Tracker

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