Distinctive products & services Archives

Jun 17 2020

Creating ‘signature services’ in a socially distanced world

By David Taylor Brand-led business, Covid Crisis, Distinctive products & services

Post by Remona Duquesne, Managing Partner based in Singapore. Brand experience plays a significant role in successful brand-led businesses, particularly in service sectors like travel, hospitality and retail. But how…

Apr 15 2020

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Pepsico Future Brands: innovation quality@speed

By David Taylor Consumer Insight, Core Range Extension, Distinctive products & services, Innovation to Stretch into New Markets

There were some interesting inside tips on creating quality innovation@speed in a recent interview with Karen Scott, head of PepsiCo Europe’s Future Brands division (1). Speeding up innovation is a…

Mar 03 2020

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A royal rebranding: tips for Harry and Meghan

By David Taylor Distinctive products & services, Naming, Personal purpose

Post by Simon Gore, Managing Partner and Head of Visual Identity & Naming. The Duke and Duchess of Sussex (Prince Harry and Meghan Markle) are about to start a rebranding…

Feb 27 2020

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Bringing brand experience to life

By David Taylor Brand Vision, Positioning & Purpose, Brand-led business, Distinctive products & services, Internal engagement

Post by Prasad Narasimhan, Managing Partner based in Bangalore, India and Head of Brand Experience. Today’s social world raises the bar for brands The best brands today recognize the need…

Feb 19 2020

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Magnum Pleasure Store: refreshing a powerful brand property

By David Taylor 'Turbo Charged' Marketing Plans, Distinctive products & services

The Magnum Pleasure Store is a rare example of a marketing program that a brand has successfully stuck with for the long term. The pop-up stores have been set up…

Feb 01 2020

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Customer CARE when things go bad: how Emirates got it wrong

By David Taylor Brand-led business, Distinctive products & services

Guest post by Prasad Narasimhan, Managing Partner based in Bangalore India, and a specialist in Brand Experience. They say that a man’s true character only reveals itself in tough times.…

Dec 23 2019

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‘Bake in your brand’ to find space in a cluttered market: COMET meetings

By David Taylor Distinctive products & services, Grow Your Core Business, Workshops

Post by Anne Charbonneau, Managing Partner based in Amsterdam. A couple of weeks ago, one of my clients introduced me to COMET, a new player in the meeting room rental…

Nov 28 2019

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Retail revitalisation has Pets at Home sales purring

By David Taylor Brand rejuvenation, Distinctive products & services, Grow Your Core Business, Innovation to Stretch into New Markets

Pets at Home is bucking the trend for retailers to struggle and even go bust. They have just posted forecast-beating first half results, with a near 19% growth in underlying…

Distinctive products & services93

Creating ‘signature services’ in a socially distanced world

Pepsico Future Brands: innovation quality@speed

A royal rebranding: tips for Harry and Meghan

Bringing brand experience to life

Magnum Pleasure Store: refreshing a powerful brand property

Customer CARE when things go bad: how Emirates got it wrong

‘Bake in your brand’ to find space in a cluttered market: COMET meetings

Retail revitalisation has Pets at Home sales purring

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