Grow Your Core Business Archives

Dec 23 2021

2021 in review: our most popular posts (Part 1)

By David Taylor Distinctive products & services, Grow Your Core Business

As another crazy year draws to a close, it’s time to look back at some monthly highlights from our 52 weekly blog posts. In our 20 years of blogging, with…

Nov 30 2021

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Relentless revitalisation pays off for Pets at Home

By David Taylor Brand rejuvenation, Consumer Insight, Grow Your Core Business, Innovation to Stretch into New Markets

I'm pleased to see that positive predictions about Pets at Home in this post two years ago proved to be accurate. Pre-tax profits rose +81% to £71 million in the…

Jun 24 2021

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Range Extension to Grow the Core: BT Unbreakable WiFi

By David Taylor Core Range Extension, Grow Your Core Business

Broadband internet marketing tends to focus on price deals and claims about download speeds. So, it was refreshing to see an example of consumer-led marketing from BT with their new…

May 18 2021

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Core brand revitalisation: Formula 1 ‘Drive to Survive’

By David Taylor Grow Your Core Business

Formula 1 is a global motorsport bought for $8bn in 2016 by Liberty Media. The new owners knew they would need to make changes to capture new audiences and achieve…

Apr 16 2021

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Lego’s constant core revitalisation

By David Taylor Core Range Extension, Distinctive products & services, Driving Distribution, Global branding, Grow Your Core Business

Lego is a lockdown winner, with 2020 sales growing +13%, profits up +20% and market share gains achieved in its 12 largest markets (1). But these short term results are…

Feb 10 2021

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7 brand building steps that doubled Peloton’s business

By David Taylor 'Turbo Charged' Marketing Plans, Brand Portfolios & Architecture, Brand Vision, Positioning & Purpose, Brand-led business, Consumer Insight, Core Range Extension, Covid Crisis, Distinctive communication, Distinctive packaging & design, Distinctive products & services, Driving Distribution, Global branding, Grow Your Core Business, Innovation to Stretch into New Markets, Marketing training

In this post, I explore in detail how the brand building of Peloton drove explosive growth, using seven 'workouts' from our brandgym Academy Mastering Brand Growth Program. I also explore…

Oct 14 2020

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Creativity to Grow the Core: Burger King

By David Taylor 'Turbo Charged' Marketing Plans, Brand Vision, Positioning & Purpose, Brand-led business, Distinctive communication, Grow Your Core Business

Burger King are famous for pushing creative boundaries, winning 94 Cannes Lions in the past four years, including four Grand Prix awards. But key to Burger King’s success has been…

Jun 10 2020

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Embracing virtual working to keep brands fit: 13th Annual Research Paper

By David Taylor Brand Vision, Positioning & Purpose, Brand-led business, Consumer Insight, Covid Crisis, Grow Your Core Business, Workshops

Our 13th annual research project explores the impact of the Covid-19 crisis on brand strategy. Lots of research has been published about cuts in marketing investment, but what about the fundamental…

Apr 22 2020

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Cadbury remembers and refreshes what made it famous

By David Taylor Brand rejuvenation, Global branding, Grow Your Core Business

Post by Simon Gore, Managing Partner and Head of Visual Identity & Naming. The league table of Britain’s biggest brands shows what a good job the Cadbury’s team have done…

Dec 23 2019

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‘Bake in your brand’ to find space in a cluttered market: COMET meetings

By David Taylor Distinctive products & services, Grow Your Core Business, Workshops

Post by Anne Charbonneau, Managing Partner based in Amsterdam. A couple of weeks ago, one of my clients introduced me to COMET, a new player in the meeting room rental…

Grow Your Core Business52

2021 in review: our most popular posts (Part 1)

Relentless revitalisation pays off for Pets at Home

Range Extension to Grow the Core: BT Unbreakable WiFi

Core brand revitalisation: Formula 1 ‘Drive to Survive’

Lego’s constant core revitalisation

7 brand building steps that doubled Peloton’s business

Creativity to Grow the Core: Burger King

Embracing virtual working to keep brands fit: 13th Annual Research Paper

Cadbury remembers and refreshes what made it famous

‘Bake in your brand’ to find space in a cluttered market: COMET meetings

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